South Korea Automotive Navigation System Market Insight
Published: 16 July 2026 | Report Format: Electronic (PDF) | Author: Aditi and Govind
The market for automobile navigation systems in South Korea is expected to increase at compound annual growth rate (CAGR) of roughly 4.95% between 2025-2035, driven by the rise in connected cars
South Korea Automotive Navigation System Market Insights Forecasts to 2035
- The South Korea Automotive Navigation System Market Size Was Estimated USD 1.24 Billion in 2025
- The Market Size is Expected to Grow at a CAGR of around 4.95% from 2025 to 2035
- The South Korea Automotive Navigation System Market Size is Expected to rise around USD 2.01 Billion by 2035
Notable Insights for the South Korea Automotive Navigation System Market
- Real-time navigation and AI-powered systems are expanding as integrated infotainment solutions take the place of aftermarket gadgets, according to technology segmentation.
- As automakers like Hyundai and Kia incorporate navigation into factory infotainment, OEM systems dominate based on sales channel segmentation, whereas aftermarket systems drastically fall.
- Vehicle IoT lines reached 9.58 million in December 2024, a 15% yearly increase, with 76% coming from carmaker MVNOs, according to South Korean government data.
- While domestic navigation company Thinkware Systems Corp. generated ₩536.59 billion in revenue in 2025, South Korean navigation giant Tmap serves over 13 million monthly active users.
Download the eBook (ToC)
What Makes Decisions Advisors Research Unique?
- AI-Driven Navigation & Connected Vehicle Insights
The Decision Advisors conducts pioneering research into AI-driven route optimization, traffic intelligence, and automated navigation services for the South Korean market. Growth opportunities for OEMs, telematics companies, and mobility solutions are identified using sophisticated analysis techniques.
- Robust Research Methodology with Accurate Forecasting Models
This report uses a combination of primary interviews conducted with automakers, navigation software providers, and fleet operators along with secondary data gathered from the government's IoT data, patent databases, and industry reports.
- Comprehensive Competitive and Ecosystem Analysis
The report covers an in-depth competitive landscape analysis of the key players in the South Korea automotive navigation system market, including Tmap Mobility, Kakao Mobility, and Hyundai AutoEver. It evaluates their competitive positioning and provides strategic insights into alliances, competitive landscape, and opportunities.
Competitive Analysis:
The report offers the appropriate analysis of the key organizations/companies involved within the South Korea automotive navigation system market, along with a comparative evaluation primarily based on their product of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.
Top Companies in South Korea Automotive Navigation System Market
- Tmap Mobility (SK Square)
- Kakao Mobility
- Hyundai AutoEver
- Thinkware Systems Corp.
- Hyundai MnSOFT
- LG Electronics
- Samsung Electronics
- MANDO Corporation
- Hyundai Mobis
- Bosch Korea
Recent Developments:
- In May 2025, a company introduced navigation technology that uses artificial intelligence. This technology can help cars navigate and predict traffic.
- In April 2025, enhanced mobility service connectivity and accuracy of its navigation solutions by integrating Kakao Navi with in-car infotainment solutions in collaboration with local automakers.
Market Segmentation:
South Korea Automotive Navigation System Market, By Technology Type
- GPS-Based
- AI-Powered
- Real-Time Navigation
- Offline Navigation
South Korea Automotive Navigation System Market, By Connectivity
- Wi-Fi
- Bluetooth
- 5G
- Satellite
South Korea Automotive Navigation System Market, By Sales Channel
- OEM (Factory-Installed)
- Aftermarket
Expert Views:
The market for navigation systems in South Korea automobiles is growing consistently with the increase in connected vehicles and AI-powered infotainment systems. The OEM systems installed dominate the market with aftermarket installations declining. Future success is pegged on improvements in real time data analysis, connectivity, and user experience making the navigation systems an integral part of future mobility ecosystem.
Author: Aditi and Govind By Decisions Advisors and Consulting