South Korea Beauty and Personal Care Products Market Insight
Published: 25 July 2026 | Report Format: Electronic (PDF) | Author: Sanket and Pranali
South Korean beauty market is predicted to expand at a compound annual growth rate (CAGR) of 6.51% due to global influence of K-beauty, and desire for high-end skincare products.
South Korea Beauty and Personal Care Products Market Insights Forecasts to 2035
- The South Korea Beauty and Personal Care Products Market Size Was Estimated USD 13.70 Billion in 2025
- The Market Size is Expected to Grow at a CAGR of around 6.51% from 2025 to 2035
- The South Korea Beauty and Personal Care Products Market Size is Expected to rise around USD 25.73 Billion by 2035
Notable Insights for the South Korea Beauty and Personal Care Products Market
- The market for beauty products is Colour cosmetics and perfumes are getting more popular, but skincare is still the biggest part of the market. This is because people are looking for products that can help them with -aging.
- When we look at how people buy beauty products, we can see that online sales are growing the fastest with an increase of 11.5%. This is happening because social media and online shopping are becoming more popular.
- South Korea is doing well in the beauty business and in 2025 they had a record surplus of $10.1 billion. The total value of beauty products they sold was $11.4 billion.
- In the year 2025 the people who started their beauty businesses in Korea also known as K-beauty entrepreneurs were able to get a lot of money. They got 4.9 million dollars.
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Why Buy This Report
- This research supports data-driven planning for market entry and expansion by offering strategic investment insights with historical patterns, a current valuation of USD 18.39 billion, and predictions through 2035.
- The study helps stakeholders discover high-growth product categories and changing consumer preferences by providing thorough segmentation analysis across skincare, makeup, hair care, and distribution channels.
- With competitive analysis of leading companies and recent advancements, businesses may target profitable end-use groups and make well-informed decisions on partnerships and product launches.
Competitive Analysis:
The report offers the appropriate analysis of the key organizations/companies involved within the South Korea beauty and personal care products market, along with a comparative evaluation primarily based on their product of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.
Top Companies in South Korea Beauty and Personal Care Products Market
- Amorepacific
- LG Household & Health Care
- APR (Medicube)
- d'Alba Global
- Goodai Global (Beauty of Joseon, Tirtir)
- Cosmax
- Kolmar Korea
- Aekyung Industrial
- Clio Professional
- GP Club
Recent Developments:
- In May 2025, the company made a move with digital retail partnerships to sell more products at home and in other countries. They also started selling high-end skincare products from the history of whoo and SU:M37°.
- In February 2025, the company worked on making beauty technology better by teaming up with Samsung Electronics at CES 2025. They showed off skincare technologies that use intelligence and introduced the makeON Skin Light Therapy 3S.
Market Segmentation:
South Korea Beauty and Personal Care Products Market, By Product Type
- Skincare
- Makeup & Color Cosmetics
- Hair Care
- Fragrances
South Korea Beauty and Personal Care Products Market, By Gender
- Women
- Men
- Unisex
South Korea Beauty and Personal Care Products Market, By Distribution Channel
- Online Sales Channels
- Specialty Stores
- Supermarkets & Hypermarkets
Expert Views:
Market for South Korea beauty and personal care products is anticipated to see consistent growth fueled by innovations from K-beauty, high demand for premium skincare products, development of e-commerce and increasing exports globally. Consistent investments in research and development, beauty technology with the use of artificial intelligence, and product personalization will enhance competitiveness. High domestic consumption coupled with increasing exports is set to create opportunities for players in the market till 2035.
Author: Sanket and Pranali By Decisions Advisors and Consulting