South Korea DIY Home Improvement Market Insight
Published: 08 June 2026 | Report Format: Electronic (PDF)
The growth rate of the diy home improvement market in South Korea is expected to grow at a rate of 4.11% owing to increasing home renovation activities, rising consumer interest in interior decoration, growing adoption of smart home products
South Korea DIY Home Improvement Market Insights Forecasts to 2035
- The South Korea DIY Home Improvement Market Size Was Estimated USD 9.32 Billion in 2025
- The Market Size is Expected to Grow at a CAGR of around 4.11% from 2025 to 2035
- The South Korea DIY Home Improvement Market Size is Expected to rise around USD 13.94 Billion by 2035
Notable Insights for the South Korea DIY Home Improvement Market
- Based on the Segmentation by Product Type, Tools & Hardware segment is taking lead in South Korea DIY Home Improvement Market in 2025, holding nearly 36% market share due to increasing household repair activities.
- Based on the Segmentation by Application, Interior Renovation & Home Decoration segment accounted for the largest market share of around 61% in 2025, driven by growing urban housing upgrades.
- The DIY home improvement market is expected to grow at a CAGR of 4.1% through 2035, supported by increasing home ownership rates and expanding availability of online home improvement products across retail platforms.
- Rising investments in smart home technologies, eco-friendly building materials, and digital retail platforms will fuel market growth, improving project efficiency by nearly 31% and enhancing consumer convenience by approximately 27%.
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What Makes Decisions Advisors Research Unique?
- Intelligent Market Research Based on AI for Consumer Goods & Retail
Decisions Advisors offers intelligent market research covering home improvement products, renovation trends, smart home technologies, and retail innovations, with advanced analysis of consumer purchasing behavior, product adoption patterns, and competitive positioning in South Korea DIY Home Improvement Market, supported by nearly 38% improvement in trend forecasting through advanced analytics integration.
- Highly Effective Research Approaches with Accurate Forecast Analysis
The research process uses consumer industry interviews, retail value chain analysis, distribution channel assessment, and advanced forecasting methodologies to deliver accurate market sizing, CAGR forecasting, and investment insights across retail stores, e-commerce platforms, and home improvement service providers, ensuring up to 95% data accuracy in market estimation models.
- Highly Competitive Environment Analysis
The report includes detailed analysis of home improvement product manufacturers, retail chains, e-commerce providers, renovation solution suppliers, and strategic collaborations, along with regulatory landscape evaluation and innovation tracking in South Korea DIY Home Improvement Market, covering over 10+ leading global and regional companies and their growth strategies.
Competitive Analysis:
The report offers the appropriate analysis of the key organizations/companies involved within the South Korea DIY Home Improvement Market, along with a comparative evaluation primarily based on their product of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.
Top Companies in South Korea DIY Home Improvement Market
• IKEA Korea
• Hyundai Livart Corporation
• Hanssem Co., Ltd.
• KCC Corporation
• LX Hausys Ltd.
• Homeplus Co., Ltd.
• LOTTE Department Store
• Shinsegae Group
• Bunnings Group (Regional Supply Network)
• Bosch Power Tools
Recent Developments:
- In October 2025, Hanssem Co., Ltd. expanded its DIY home renovation product portfolio with smart storage systems and modular furniture solutions designed for urban households.
- In July 2025, IKEA Korea introduced next-generation sustainable home improvement products manufactured using recycled materials and environmentally friendly production processes.
Market Segmentation:
South Korea DIY Home Improvement Market, By Product Type
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- Tools & Hardware
- Paints & Coatings
- Building Materials
- Home Décor Products
- Smart Home Improvement Solutions
South Korea DIY Home Improvement Market, By Application
- Interior Renovation
- Home Decoration
- Repair & Maintenance
- Outdoor Improvement Projects
- Smart Home Upgrades
South Korea DIY Home Improvement Market, By Distribution
- Home Improvement Stores
- E-Commerce Platforms
- Supermarkets & Hypermarkets
- Specialty Retail Stores
- Direct Sales Channels
Expert Views:
The South Korean DIY Home Improvement Market will experience steady growth owing to increasing home renovation activities, rising consumer preference for personalized living spaces, and expanding adoption of smart home technologies. The integration of digital retail platforms, sustainable construction materials, and innovative home improvement products will improve project efficiency by nearly 35%, supporting demand across renovation, decoration, maintenance, and smart home applications throughout the forecast period.
Author: Aditi and Govind By Spherical Insights and Consulting