South Korea Multiscreen Advertising Market Insight
Published: 21 May 2026 | Report Format: Electronic (PDF)
It is projected that the rate of market growth in South Korea for multiscreen advertising will be 12.38% due to increased consumption of digital video on smartphones, smart televisions, tablets, and other connected devices, adoption of intelligent targeting technology using AI, and development of over-the-top (OTT) and programmatic advertisement platforms.
South Korea Multiscreen Advertising Market Insights Forecasts to 2035
- The South Korea Multiscreen Advertising Market Size Was Estimated USD 1.18 Billion in 2025
- The Market Size is Expected to Grow at a CAGR of around 12.38% from 2025 to 2035
- The South Korea Multiscreen Advertising Market Size is Expected to reach USD 3.79Billion by 2035
Notable Insights for the South Korea Multiscreen Advertising Market
- The Programmatic & AI-Driven Advertising Platforms segment is leading the market in terms of platform with a market share of more than 58% of the South Korea Multiscreen Advertising Market in 2025.
- The OTT, Video Streaming & Mobile Advertising Applications segment is leading the market in terms of applications, contributing nearly 64% of the South Korea Multiscreen Advertising Market in 2025.
- Samsung Electronics Co., Ltd. earned revenue of about KRW 337.2 trillion in fiscal year 2025, owing to connected devices, smart display technology, AI-based digital ecosystem, and consumer engagement platforms.
Download the eBook (ToC)
- Rising investment in digital transformation, AI-enabled consumer analysis, and 5G technology has propelled the South Korea Multiscreen Advertising Market with improved cross-platform audience targeting efficiency ranging from 31% to 46% and increased advertisement engagement levels from 27% to 39%.
Competitive Analysis:
The report offers the appropriate analysis of the key organizations/companies involved within the South Korea Multiscreen Advertising Market, along with a comparative evaluation primarily based on their product of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.
Top Companies in South Korea Multiscreen Advertising Market
- Samsung Electronics Co., Ltd.
- LG CNS Co., Ltd.
- Naver Corporation
- Kakao Corp.
- Google LLC
- The Trade Desk, Inc.
- Meta Platforms, Inc.
- CJ ENM Co., Ltd.
- KT Corporation
- SK Telecom Co., Ltd.
Recent Developments:
- In March 2026, South Korea expanded investments in AI-powered advertising technologies and cross-platform audience measurement systems to improve personalized content delivery and digital campaign optimization across connected devices.
- In September 2024, advancements in immersive video advertising and synchronized multiscreen campaign management enhanced consumer engagement across OTT streaming services, smart TVs, and mobile advertising platforms in South Korea.
Market Segmentation:
South Korea Multiscreen Advertising Market, By Platform Type
- Programmatic Advertising Platforms
- Mobile Advertising Platforms
- Connected TV & Smart TV Advertising
- Social Media Advertising Platforms
- Digital Out-of-Home Advertising Platforms
South Korea Multiscreen Advertising Market, By Technology
- AI-Based Audience Analytics
- Cloud Advertising Management Systems
- Real-Time Bidding Technologies
- Cross-Device Tracking Solutions
- Data-Driven Personalization Platforms
South Korea Multiscreen Advertising Market, By Application
- OTT & Video Streaming Advertising
- Mobile & In-App Advertising
- Retail & E-Commerce Advertising
- Gaming & Interactive Media Advertising
- Smart City & Digital Signage Advertising
Expert Views:
It can be stated that the development of the multiscreen advertising market in South Korea will be fostered by growing usage of digital media channels, higher proliferation rates of intelligent connected devices, and broader implementation of artificial intelligence-based personalized advertising solutions. Programmatic advertising, cross-device audience analysis capabilities, and technologies for enhanced video engagement will help improve advertising campaign effectiveness and increase consumer targeting precision in South Korea’s media, retail, entertainment, gaming, and e-commerce sectors.
Author: Govind and Krishna By Spherical Insights and Consulting