United Kingdom Poultry Meat Market Insight
Published: 01 August 2026 | Report Format: Electronic (PDF) | Author: Sanket and Pranali
United Kingdom Poultry Meat Market is anticipated to grow at a CAGR of around 4.8% from 2025 to 2035, driven by rising consumer preference for affordable protein, increasing demand for processed and ready-to-cook poultry products
United Kingdom Poultry Meat Market Forecasts to 2035
- The United Kingdom Poultry Meat Market Size was estimated at USD 9.84 Billion in 2025.
- The market is expected to grow at a CAGR of around 4.8% from 2025 to 2035.
- The United Kingdom Poultry Meat Market Size is expected to reach USD 15.72 Billion by 2035.
Notable Insights for the United Kingdom Poultry Meat Market
- Segmentation: Based on product type, fresh poultry meat, frozen poultry meat, processed poultry meat, and marinated/value-added poultry products collectively accounted for approximately 81% of the market share in 2025, supported by strong retail demand and increasing consumer preference for convenient protein options.
- Segmentation: Based on distribution channel, supermarkets & hypermarkets, convenience stores, butcher shops, online retail, and foodservice represented nearly 78% of the market in 2025, reflecting widespread availability, expanding e-commerce grocery platforms, and growing consumption through restaurants and quick-service chains.
- 2 Sisters Food Group Ltd. and Moy Park Limited reported revenues of approximately USD 4.67 billion and USD 2.29 billion, respectively, reflecting strong demand for poultry products, continued investment in processing facilities, and expanding retail and foodservice supply contracts across the United Kingdom.
- JBS S.A., Avara Foods Ltd., and Pilgrim's Europe continue strengthening poultry production and processing capabilities. JBS S.A. generated approximately USD 77.18 billion in revenue during 2024, reinforcing its global leadership through diversified protein production and supply chain expansion.
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Why Buy This Report
- Provides a comprehensive assessment of the United Kingdom Poultry Meat Market, covering production trends, consumption patterns, processing technologies, distribution channels, and long-term growth opportunities.
- Delivers valuable insights into consumer purchasing behavior, premium poultry products, sustainable farming practices, food safety regulations, retail expansion, and evolving demand across household and foodservice sectors.
- Assists poultry producers, meat processors, retailers, foodservice operators, distributors, investors, policymakers, and industry stakeholders in evaluating market opportunities and competitive positioning.
Competitive Analysis:
The report offers the appropriate analysis of the key organizations/companies involved within the United Kingdom Poultry Meat Market, along with a comparative evaluation primarily based on their product of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.
Top Companies in United Kingdom Poultry Meat Market
- 2 Sisters Food Group Ltd.
- Moy Park Limited
- Avara Foods Ltd.
- Pilgrim's Europe
- Cargill Incorporated
- JBS S.A.
- Faccenda Foods Ltd.
- Banham Poultry Ltd.
- Dunbia (UK)
- Bernard Matthews Foods Ltd.
Recent Developments:
- In October 2024, Moy Park Limited launched an expanded range of premium, high-welfare chicken products for the UK retail market, strengthening its value-added poultry portfolio while addressing growing consumer demand for responsibly sourced meat products.
- In June 2024, Avara Foods Ltd. collaborated with Morrisons to expand the supply of British-produced poultry products under long-term sourcing agreements, enhancing supply chain resilience and supporting sustainable poultry production across the United Kingdom.
Market Segmentation:
United Kingdom Poultry Meat Market, By Product Type
- Fresh Poultry Meat
- Frozen Poultry Meat
- Processed Poultry Meat
- Marinated & Value-Added Poultry Meat
United Kingdom Poultry Meat Market, By Poultry Type
- Chicken
- Turkey
- Duck
- Others
United Kingdom Poultry Meat Market, By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Butcher Shops
- Online Retail
- Foodservice
- Others
United Kingdom Poultry Meat Market, By End User
- Household Consumers
- Hotels & Restaurants
- Quick Service Restaurants (QSRs)
- Food Processing Industry
- Institutional Buyers
United Kingdom Poultry Meat Market, By Packaging Type
- Fresh Pack
- Frozen Pack
- Vacuum Packaging
- Modified Atmosphere Packaging (MAP)
United Kingdom Poultry Meat Market, By Region
- England
- Scotland
- Wales
- Northern Ireland
Expert Views:
The United Kingdom Poultry Meat Market is expected to maintain steady growth through 2035, supported by rising consumption of affordable protein, expanding demand for value-added poultry products, and continuous innovation in food processing technologies. Increasing focus on sustainable poultry farming, improved animal welfare standards, advanced packaging solutions, and efficient cold chain logistics is anticipated to strengthen product quality and supply reliability. Strategic collaborations between poultry producers, retailers, foodservice operators, and processing companies, along with the introduction of premium and convenience-oriented poultry products, are expected to enhance market competitiveness while reinforcing the United Kingdom's position as one of Europe's leading poultry meat producers and consumers.
Author: Sanket and Pranali By Decisions Advisors and Consulting