Global AI Dataset Licensing for Advertising And Marketing Market

AI Dataset Licensing for Advertising And Marketing Market Size Summary

The Global AI Dataset Licensing For Advertising And Marketing Market Size Was Estimated at USD 412.3 Million in 2024 and is Projected to Reach USD 6587.4 Million by 2035, Growing at a CAGR of 28.65% from 2025 to 2035. The AI dataset licensing for advertising and marketing market is expanding as a result of the growing need for data-driven decision-making, personalised campaigns, advanced analytics, and compliance with data privacy laws. These factors push companies to obtain diverse, high-quality datasets for more effective marketing campaigns.

Key Regional and Segment-Wise Insights

• In 2024, North America held the greatest revenue share of 36.27% and led the global AI dataset licensing for advertising and marketing market.
• In 2024, the text segment had the largest revenue share of 25.4% and led the market by content type.
• In terms of application, the Ad creation & ideation segment led the market and generated the largest revenue share of 26.6% in 2024.

Global Market Forecast and Revenue Outlook

• 2024 Market Size: USD 412.3 Million
• 2035 Projected Market Size: USD 6587.4 Million
• CAGR (2025-2035): 28.65%
• North America: Largest market in 2024

AI dataset licensing for the advertising and marketing market sector provides organisations with access to selected datasets which enable AI systems to produce customised marketing campaigns and targeted advertising content. The statistics help marketers improve their customer engagement and ad placement strategies by showing data about demographics, purchase trends, social media interactions, and consumer behaviour patterns. The market expands because businesses require personalised marketing solutions and need to boost their customer experience, and because AI data analytics equipment becomes more widely available. The demand for licensed AI datasets keeps rising because digital advertising continues to grow, while machine learning models now perform real-time decision-making. This helps businesses acquire valuable data to improve their campaign results.

The licensing market for AI datasets experiences major changes because of technological progress. The combination of computer vision with natural language processing (NLP) and advanced data annotation techniques leads to better dataset quality and usability. AI datasets integration with big data platforms and cloud computing systems enables the development of scalable and effective marketing solutions. The CCPA and GDPR, along with other privacy laws, require organisations to use licensed datasets because these regulations support transparent data operations and build public trust. Businesses must follow these measures to achieve sustainable market development through proper data acquisition and licensing methods.

Content Type Insights

How Did the Text Segment Achieve the Largest Revenue Share of 25.4% in the AI Dataset Licensing for Advertising and Marketing Market in 2024?

The text segment led the AI dataset licensing for advertising and marketing market by holding the largest revenue share of 25.4% in 2024. The leadership position exists because textual data serves as both widely accessible and essential information, which helps understand customer feelings and their choices, and actions. The text data, which includes emails, chat logs, reviews, and social media posts, provides valuable information that enables marketers to create personalised and targeted marketing campaigns. The development of natural language processing (NLP) technologies requires high-quality text datasets to train AI models for language analysis and understanding. The market leadership of the text segment continues to grow because businesses use text-based data to enhance their marketing strategies. This improves customer interactions and advertising effectiveness.

The video segment of the AI dataset licensing for advertising and marketing market will experience substantial growth during the projection period. The increasing use of digital platforms for video content distribution, together with their ability to attract customers, has led to this market expansion. Video datasets help marketers develop AI models which analyse customer behaviour patterns. This analyses emotional responses through visual and auditory signal interpretation. The development of computer vision and deep learning technologies has made video data processing for targeted advertising easier. The expanding use of video advertisements on social media platforms, streaming services, and mobile applications drives the need for high-quality licensed video datasets. The video market will experience rapid growth because marketers now choose to use content that allows users to interact with it.

Application Insights

What Factors Enabled the Ad Creation & Ideation Segment to Lead the AI Dataset Licensing for Advertising and Marketing Market with a 26.6% Revenue Share in 2024?

The Ad Creation & Ideation segment led the AI dataset licensing for advertising and marketing market in 2024 by holding the largest revenue share of 26.6%. The increasing need for AI-powered solutions that help marketers produce innovative and powerful advertising content is what is driving this leadership. AI models generate original concepts and customised ads through their analysis of consumer trends and preferences, and competitor campaigns within high-quality licensed datasets. Natural language processing advancements, together with machine learning technology, enable better content creation and strategic planning in this sector. The market growth receives its main boost from the Ad production & Ideation sector because businesses are adopting automated ad production platforms to reduce costs and time while producing better campaign results.

The conversational advertising segment of the AI dataset licensing for advertising and marketing market will experience significant growth during the forecast period. The increasing adoption of AI-powered chatbots and virtual assistants, and interactive speech technologies that enable instant personalised customer interactions, is driving this growth. AI model training for natural language understanding, together with sentiment and context interpretation, requires licensed datasets containing conversational text and audio data to improve the performance of conversational advertisements. Voice-activated devices and messaging applications that function as communication tools create a higher demand for the service. Companies use conversational advertising to boost customer satisfaction through their efforts. This also helps them build brand loyalty and increase conversion rates; this market segment continues to expand rapidly within the AI dataset licensing industry.

Regional Insights

North America dominates the worldwide AI dataset licensing for advertising and marketing market by holding the largest revenue share of 36.27% in 2024. The region leads this field because it has adopted artificial intelligence on a large scale while building advanced digital systems and hosting major technology and advertising companies. High-quality licensed datasets for AI model training become essential because organisations require data-driven, customised marketing approaches. North America data privacy regulations, such as the CCPA, strengthen market trust because they protect the use of data that has been gathered according to legal and ethical standards. The rapid progress of AI technology, together with advancements in natural language processing and computer vision systems, has established North America as the leading global hub for dataset licensing and AI-driven advertising solutions.

Europe AI Dataset Licensing For Advertising And Marketing Market Trends

The European AI dataset licensing for advertising and marketing market continues to grow because businesses across different sectors now apply AI-based marketing techniques. European companies apply licensed datasets to improve their customer targeting methods and achieve better campaign results, and create customised advertising content. The region maintains strong data privacy protection through GDPR compliance, which creates trust between businesses and their customers. The combination of machine learning advancements with computer vision and natural language processing technology now allows marketers to perform advanced analysis of text, image, and video data. Europe operates as a main participant in the worldwide AI dataset licensing market because its government supports digital transformation and AI development.

Asia Pacific AI Dataset Licensing For Advertising And Marketing Market Trends

The Asia Pacific AI dataset licensing for advertising and marketing market will experience substantial growth because of rapid digital transformation, expanding internet access, and increasing AI applications in various industries. The nations of China, India, Japan, and South Korea experience increasing demand for premium licensed datasets because their populations want personalised advertising solutions based on data. The region's expanding e-commerce, social media, and mobile marketing industries all contribute to market growth. AI adoption receives extra support from government initiatives that promote AI research, smart city development, and digital infrastructure advancement. Asia Pacific will become a top-growing market for AI dataset licensing in marketing and advertising because businesses focus on enhancing customer experiences and marketing efficiency.

Key AI Dataset Licensing For Advertising And Marketing Companies:

The following are the leading companies in the AI dataset licensing for advertising and marketing market. These companies collectively hold the largest market share and dictate industry trends.

• Canva Pty Ltd
• Synthesia Limited
• Optimally.ai
• DeepBrain AI Studios
• Hive AI, Inc.
• Smartly.io
• Runway AI
• Snap Inc.
• Jasper Technologies, Inc.
• Monks Group
• Shopify Inc.
• WPP
• Others

Recent Developments

• In June 2025, WPP Media introduced Open Intelligence, the first AI-powered large marketing model (LMM) in the business. Its goal is to aggregate a variety of data sources to surpass conventional ID-based targeting.  This cutting-edge solution helps marketers make better decisions, reduce waste, and launch campaigns across the marketing industry without relying on user IDs by using consumer engagement data from many markets to create targeted AI models.  Microsoft Advertising, TikTok, Google, Meta, and other significant partners support Open Intelligence, a crucial feature of WPP's AI-powered platform, WPP Open.
• In April 2025, in an effort to create more expressive and lifelike AI avatars by the end of 2025, Synthesia Limited teamed up with Shutterstock to leverage its extensive library of HD and 4K video content to train its new EXPRESS-2 AI model. This collaboration will further Synthesia's AI research by providing a wealth of video material that depicts human expressions and interactions in the workplace, which will increase the realism of the avatars' body language, facial expressions, and general behaviour. It represents a significant advancement in the development of next-generation AI video technology for more dynamic and captivating corporate communications.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Decision Advisors has segmented the AI dataset licensing for advertising and marketing market based on the below-mentioned segments: 

Global AI Dataset Licensing for Advertising And Marketing Market, By Content Type

• Text
• Image
• Video
• Audio
• Others

Global AI Dataset Licensing for Advertising And Marketing Market, By Application

• Ad Creation & Ideation
• Ad Optimization & Testing
• Conversational Advertising
• Audience & Campaign Intelligence
• Brand Monitoring & Sentiment Analytics
• Others

Global AI Dataset Licensing for Advertising And Marketing Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa