Global AI Market Research Services Market

AI Market Research Services Market Summary, Size & Emerging Trends

According to Decision Advisor, The Global AI Market Research Services Market Size is Expected to Grow from USD 7.8 Million in 2024 to USD 38 Million by 2035, at a CAGR of 15.48% during the Forecast Period 2025-2035. Rising demand for data-driven decision-making, increasing adoption of advanced analytics tools, and growing reliance on AI-powered insights are key driving factors for the global AI market research services market.

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Key Market Insights

• Asia Pacific is projected to hold the largest share of the global AI market research services market throughout the forecast period
• By service type, the predictive insights & forecasting segment led the market in terms of revenue during the forecast period.
• Based on end use, the CPG & retail sector captured the highest revenue share in the global AI market research services market during the forecast period.

Global Market Forecast and Revenue Outlook

• 2024 Market Size: USD 7.8 Million
• 2035 Projected Market Size: USD 38 Million
• CAGR (2025-2035): 15.48%
• Asia Pacific: Largest market in 2024
• North America: Fastest growing market

AI Market Research Services Market

The global AI market research services market emphasizes providing insights and analytics solutions that help businesses interpret complex data trends, consumer behavior, and competitive landscapes. These services are widely utilized across industries such as healthcare, retail, finance, and technology, with growing demand in emerging sectors like e-commerce and digital platforms. The increasing volume of unstructured data and the need for accurate, real-time insights are driving adoption worldwide. Advancements in AI-powered research tools, including predictive analytics and natural language processing, are improving efficiency and accuracy. Supportive government policies promoting digital transformation and rising corporate investments in AI-driven solutions are further accelerating market expansion.

AI Market Research Services Market Trends

• Increasing adoption of AI-driven analytics platforms to enhance market forecasting and consumer insights.
• Rising integration of advanced technologies such as machine learning and natural language processing for more accurate and efficient research outcomes.
• Growing partnerships between enterprises and AI service providers to deliver cost-effective, customized, and scalable market research solutions.

AI Market Research Services Market Dynamics

Driving Factors: Rising demand for data-driven insights and growing adoption of AI technologies

The expanding need for actionable insights to support strategic decision-making is a key driver for the global AI market research services market. Organizations across industries such as healthcare, retail, BFSI, and technology are increasingly leveraging AI-powered tools to analyze vast and complex datasets. This demand is amplified by the rapid adoption of digital platforms and the exponential growth of unstructured data generated globally. As companies prioritize efficiency, accuracy, and real-time intelligence, AI-driven research solutions are becoming indispensable in understanding market dynamics and consumer behavior. The rising use of natural language processing, predictive analytics, and machine learning further enhances the scope and precision of these services. Additionally, government initiatives supporting digital transformation and growing investments from enterprises in AI adoption are strengthening market growth. Collectively, these factors are driving the expansion of the global AI market research services market, establishing it as a crucial enabler of data-driven business strategies worldwide.

Restraint Factors: High implementation costs and data privacy concerns

Despite the rising adoption of AI-driven research services, the high costs associated with implementing advanced AI platforms remain a major restraint on market growth. Setting up robust AI infrastructure often requires significant investment in skilled personnel, computing power, and continuous system upgrades, which can be challenging for small and medium-sized enterprises. In addition, concerns over data privacy, security breaches, and ethical use of AI-generated insights pose barriers to wider adoption. Many organizations remain hesitant to fully integrate AI research solutions due to regulatory uncertainties and the complexity of ensuring compliance with international data protection laws. Furthermore, in developing regions, limited digital infrastructure, lack of technical expertise, and budget constraints hinder market penetration. Collectively, these challenges restrict the pace of growth for the global AI Market Research Services Market.

Opportunity: Expanding demand for real-time insights and advancements in AI-driven analytics

The global AI market research services market presents strong growth opportunities driven by the rising need for real-time, accessible, and user-friendly insights across industries. Businesses increasingly seek AI-powered platforms that provide mobility, scalability, and on-demand analytics to support faster decision-making. Integration of advanced technologies such as cloud-based AI solutions, natural language processing, and predictive modeling enhances accuracy, reduces turnaround times, and improves accessibility for diverse users. Moreover, continuous innovation in AI research tools is enabling more personalized, cost-efficient, and efficient solutions, appealing to organizations of all sizes. Expanding adoption in emerging economies—fueled by digital transformation, rising internet penetration, and growing corporate investments—further broadens the market scope, offering lucrative avenues for future growth.

Challenges: Data governance complexities and talent shortages

Companies operating in the global AI market research services market face considerable challenges in managing complex regulatory and compliance requirements related to data privacy, security, and ethical use of AI. Regulations differ significantly across regions, making it difficult for service providers to ensure consistent compliance while maintaining operational efficiency. Meeting global standards for data protection and transparency demands substantial investments in secure infrastructure, audits, and governance frameworks, which can slow down adoption. In addition, the shortage of skilled AI professionals—including data scientists, machine learning experts, and domain-specific analysts—creates barriers for both service providers and end users. This talent gap, combined with rising competition for expertise, drives up costs and limits scalability, ultimately impacting the growth trajectory of the market.

Global AI Market Research Services Market Ecosystem Analysis

The global AI market research services market ecosystem includes solution providers such as Qualtrics, Kantar, Ipsos, NielsenIQ, Dynata, YouGov, Toluna, Zappi, and Quantilope, which deliver AI-driven survey analytics, predictive insights, and sentiment analysis. Data suppliers offer consumer and behavioral datasets, while technology enablers like AWS, Microsoft Azure, Google Cloud, IBM, Oracle, and OpenAI provide the infrastructure to scale these solutions. Consulting firms such as Deloitte and specialized players like Xavier AI and Perceptis support customization and adoption. Key end users span Healthcare & Pharma, Retail & CPG, Financial Services, Media & Entertainment, and Automotive. Finally, regulatory bodies enforce data privacy and ethical AI standards, ensuring trust and innovation across the market.

Global AI Market Research Services Market, By Type

The predictive insights & forecasting segment held the largest market share in terms of revenue during the forecast period, accounting for nearly 45% of the total global AI market research services market value. This dominance is attributed to the growing reliance on predictive analytics by businesses to anticipate market trends, consumer behavior, and competitive dynamics with greater accuracy. Organizations across sectors such as healthcare, retail, and financial services are increasingly adopting these solutions to optimize decision-making and reduce risks. Predictive models powered by machine learning and advanced AI algorithms are preferred for their ability to deliver actionable foresight from complex datasets. Additionally, the expanding availability of scalable, cloud-based forecasting tools and continuous innovation in analytics platforms further strengthen the segment’s market leadership.

The social/review listening & sentiment analytics segment is witnessing significant growth in the global AI market research services market, with its revenue share projected to rise from around 18% in 2024 to nearly 25% by 2035. This expansion is fueled by the increasing importance of real-time consumer feedback analysis, as businesses seek to better understand brand perception, customer satisfaction, and emerging market trends. Sentiment analytics tools provide deeper insights by processing data from social media, online reviews, and digital forums, enabling organizations to refine marketing strategies and enhance customer engagement. Continuous advancements in natural language processing (NLP) and AI-driven text analysis have improved accuracy and scalability, making these solutions more reliable and widely adopted across industries.

Global AI Market Research Services Market, By End Use

The CPG & Retail segment dominated the global AI market research services market by accounting for nearly 40% of the total revenue during the forecast period. This leading position is driven by the increasing reliance of retail and consumer goods companies on AI-powered analytics to track shifting consumer preferences, optimize pricing strategies, and enhance customer engagement. Market research services in this segment are widely adopted to analyze purchasing patterns, forecast demand, and evaluate brand sentiment, helping businesses maintain a competitive edge. The segment’s revenue strength is further supported by rapid digitalization, expansion of e-commerce platforms, and rising investments in personalized marketing solutions across developed and emerging economies.

The healthcare & pharma segment held a significant share of the global AI market research services market, accounting for approximately 35% of the total revenue during the forecast period. This growth is attributed to the rising use of AI-powered research services to assess drug development pipelines, monitor clinical trial outcomes, and predict healthcare market dynamics. Increasing demand for real-world evidence, precision medicine, and patient-centric insights has accelerated adoption within the sector. Furthermore, the growing prevalence of chronic diseases, rising healthcare expenditures, and continuous government support for digital health initiatives are reinforcing the strong market position of this segment globally.

Asia Pacific held the largest share of the global AI market research services market during the forecast period, accounting for approximately 33% of the total market revenue. This dominance is attributed to the rapid digital transformation across countries such as China, Japan, and South Korea, where AI adoption in market research is accelerating. Factors such as government-led digital initiatives, increased enterprise investment in AI tools, and a growing demand for data-driven insights across various industries contribute to this growth. The region's robust technological infrastructure and expanding internet penetration further support the widespread implementation of AI-powered market research solutions.

India experienced significant market growth, capturing around 12% of the global AI market research services revenue. This surge is driven by the country's increasing adoption of AI technologies in market research, fueled by factors such as a large and diverse consumer base, rising internet penetration, and a growing number of AI startups. Additionally, government initiatives promoting AI innovation and digital transformation are enhancing the adoption of AI-powered market research solutions. The expanding e-commerce sector and the need for personalized consumer insights are also contributing to the demand for AI-driven market research services in India.

North America accounted for approximately 30% of the global AI market research services market revenue and is expected to register a robust CAGR during the forecast period, largely driven by the United States. The region’s growth is fueled by widespread adoption of AI-powered analytics platforms, advanced predictive insights, and sentiment analysis tools across industries such as healthcare, finance, retail, and technology. High corporate investment in AI technologies, strong digital infrastructure, and a skilled workforce support rapid deployment and innovation. Additionally, enterprises increasingly leverage cloud-based AI solutions and real-time market intelligence to enhance decision-making and maintain a competitive edge. The presence of leading AI solution providers and consulting firms, coupled with regulatory support for data-driven strategies, further accelerates market expansion across North America.

WORLDWIDE TOP KEY PLAYERS IN THE AI MARKET RESEARCH SERVICES MARKET INCLUDE

• Qualtrics
• NielsenIQ
• Ipsos
• Kantar
• Dynata
• SurveyMonkey (Momentive)
• Lucid
• Native.AI
• AnswerRocket
• Pecan
• Speak.ai
• Brandwatch
• Quantilpe
• Zappi
• Others

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Decision Advisor has segmented the AI market research services market based on the below-mentioned segments: 

Global AI Market Research Services Market, By Type

• AI-Accelerated Survey Analytics
• Predictive Insights & Forecasting
• Social/Review Listening & Sentiment Analytics
• Others

Global AI Market Research Services Market, By End Use

• CPG & Retail
• Technology & Electronics
• Healthcare & Pharma
• Financial Services
• Automotive
• Media & Entertainment
• Others

Global AI Market Research Services Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa

FAQs

1. What is the projected size of the global AI market research services market by 2035?
The market is expected to grow from USD 7.8 million in 2024 to USD 38 million by 2035, with a CAGR of 15.48% during the forecast period.

2. Which region dominates the AI market research services market?
Asia Pacific held the largest market share in 2024, driven by digital transformation and strong AI adoption in countries like China, Japan, and South Korea.

3. Which region is growing fastest in the forecast period?
North America is expected to register the fastest CAGR, supported by advanced infrastructure and enterprise-level AI adoption.

4. Which service type leads the market in terms of revenue?
Predictive Insights & Forecasting holds the largest share (around 45%), due to its value in trend prediction and business forecasting.

5. What is the growth outlook for social/review listening and sentiment analytics?
This segment is expected to grow from 18% in 2024 to nearly 25% by 2035, fueled by real-time analysis needs and NLP advancements.

6. Which end-use industry dominates the market?
CPG & Retail leads with around 40% market share, leveraging AI for customer behavior analysis and dynamic pricing strategies.

7. How is the healthcare & pharma sector positioned in this market?
It accounts for approximately 35% of market revenue, using AI for drug development insights, clinical trial monitoring, and personalized healthcare.

8. How is India contributing to the market growth?
India captured about 12% of the global revenue, driven by a large consumer base, AI-focused startups, and strong government digital initiatives.