Global Amaranth Protein Isolate Market

Amaranth Protein Isolate Market Summary, Size & Emerging Trends

According to Decision Advisor, The Global Amaranth Protein Isolate Market Size is Expected to Grow from USD 131.58 Million in 2024 to USD 371.86 Million by 2035, at a CAGR of 9.9% during the forecast period 2025-2035. Growing demand for plant-based protein sources in food and dietary supplements is a key driving factor for the amaranth protein isolate market.

Key Market Insights

• Asia Pacific is expected to account for the largest share in the amaranth protein isolate market during the forecast period.
• In terms of form, the powder segment dominated in terms of revenue during the forecast period.
• In terms of application, the food & beverages segment accounted for the largest revenue share in the global amaranth protein isolate market during the forecast period.

Global Market Forecast and Revenue Outlook

• 2024 Market Size: USD 131.58 Million
• 2035 Projected Market Size: USD 371.86 Million
• CAGR (2025-2035): 9.9%
• Asia Pacific: Largest market in 2024
• North America: Fastest growing market

Amaranth Protein Isolate Market

The amaranth protein isolate market centers on the extraction and utilization of protein isolates derived from amaranth seeds, a highly nutritious grain known for its rich amino acid profile and gluten-free properties. Amaranth protein isolate is gaining traction as a sustainable and allergen-friendly protein source, widely used in food & beverages, dietary supplements, animal feed, and cosmetics. The increasing consumer preference for plant-based, clean-label, and functional ingredients fuels market growth. Governments and regulatory bodies support the market through food safety regulations and initiatives promoting sustainable agriculture. Rising awareness regarding the health benefits of amaranth protein, including its high digestibility and antioxidant properties, also contributes to steady market expansion.

Amaranth Protein Isolate Market Trends

• Rising consumer inclination towards plant-based proteins for health and environmental reasons.
• Innovation in product formulations combining amaranth protein isolate with other plant proteins to improve nutritional profiles.
• Expansion of clean-label and organic product lines incorporating amaranth protein isolate.

Amaranth Protein Isolate Market Dynamics

Driving Factors: Increasing demand for vegan and gluten-free protein ingredients

The rising popularity of vegan and gluten-free diets worldwide is a major driver of growth for the amaranth protein isolate market. More consumers are seeking plant-based protein alternatives that are both nutritious and safe for those with food allergies or sensitivities. Amaranth protein isolate meets this demand due to its high protein content and complete amino acid profile, making it a valuable substitute for animal-based proteins. Additionally, it is naturally gluten-free and hypoallergenic, appealing to a broader range of consumers compared to traditional soy or dairy proteins. Advances in extraction technology have also improved the purity and functional properties of amaranth protein isolate, enabling its incorporation into a wide array of food and beverage products.

Restrain Factors: Limited large-scale cultivation and high extraction costs

Despite its benefits, the amaranth protein isolate market faces several challenges that limit rapid growth. One of the primary issues is the limited large-scale cultivation of amaranth. Unlike staple crops such as soy or corn, amaranth is still cultivated on a relatively small scale in many regions, resulting in limited raw material availability. This scarcity affects both supply and pricing. Furthermore, the process of extracting protein isolate from amaranth seeds is complex and expensive, involving multiple steps such as defatting, drying, and purification.

Opportunity: Rising investment in sustainable agriculture and functional foods

There are promising opportunities in the amaranth protein isolate market driven by increased investments in sustainable agriculture and the expanding functional foods sector. Researchers and agricultural stakeholders are working on developing sustainable farming practices that improve amaranth yields while minimizing environmental impact. These innovations could reduce cultivation costs and increase raw material availability, making amaranth protein isolate more competitive. The booming functional food industry offers another significant opportunity, as consumers increasingly seek foods and beverages that provide specific health benefits. Amaranth protein isolate, with its rich nutrient profile and bioactive compounds, is well-suited for incorporation into products targeting muscle recovery, weight management, and anti-inflammatory effects.

Challenges: Competition from established plant proteins and fluctuating raw material prices

The amaranth protein isolate market must navigate stiff competition from well-established plant proteins like pea, soy, and rice. These proteins benefit from larger production volumes, well-developed supply chains, and greater consumer familiarity, making it challenging for amaranth protein to gain a significant foothold. Price volatility of raw amaranth seeds also presents a challenge, as fluctuating costs due to seasonal yields, weather conditions, and trade dynamics can impact profit margins and product pricing. Supply chain uncertainties, whether from climate-related disruptions or political issues, further complicate consistent sourcing. Moreover, manufacturers need to ensure that the protein isolate meets stringent regulatory standards in different markets, which can involve costly compliance efforts.

Global Amaranth Protein Isolate Market Ecosystem Analysis

The global amaranth protein isolate market ecosystem includes raw material suppliers (amaranth farmers and grain processors), manufacturers specializing in protein isolation, and end-users spanning the food & beverage, dietary supplement, animal feed, and cosmetics industries. Technology providers focusing on efficient extraction and purification methods are crucial players. Regulatory bodies oversee food safety and labeling compliance. Collaborative efforts among stakeholders are essential to drive innovation, improve supply chain efficiency, and enhance market penetration worldwide.

Global Amaranth Protein Isolate Market, By Form

The powder form of amaranth protein isolate holds the largest share of the global market, accounting for an estimated 62% of total revenue in 2024. This dominance is attributed to its versatility, stability, and ease of incorporation into a wide range of products, especially in the food and beverage and nutritional supplement industries. Powdered protein isolate blends easily with other ingredients, making it ideal for protein shakes, bars, bakery goods, and plant-based meat substitutes. The long shelf life and ease of transport further contribute to its popularity among manufacturers. Additionally, the growing trend toward clean-label, plant-based products enhances the demand for powdered forms of amaranth protein, especially in North America and Europe.

The concentrate segment accounts for approximately 25% of the market share in 2024. Amaranth protein concentrate is widely used in the animal feed industry due to its high nutritional value, digestibility, and balanced amino acid profile. It's often used in livestock and poultry feed formulations as a natural and sustainable protein source. With the rising focus on animal welfare and organic farming practices, the demand for plant-based protein concentrates like amaranth is increasing. This segment is particularly expanding in developing regions such as Asia-Pacific and Latin America, where agricultural industries are modernizing and adopting cleaner, more efficient feeding solutions.

Global Amaranth Protein Isolate Market, By Application

The food and beverages segment commands the largest share of the amaranth protein isolate market, estimated at approximately 58% of global revenue in 2024. This dominance is driven by the rising consumer preference for plant-based, allergen-free, and clean-label products. Amaranth protein isolate is increasingly used in a variety of food applications such as protein bars, energy shakes, bakery items (like gluten-free bread and cookies), and meat alternatives. Its complete amino acid profile and functional properties (like emulsification and water retention) make it ideal for improving the texture and nutritional content of these products. Demand is especially strong in North America and Europe, where veganism and health-conscious eating are well-established trends.

The dietary supplements segment holds an estimated 22% market share in 2024, driven by the growing demand for plant-based protein in sports and wellness nutrition. Amaranth protein isolate is gaining popularity among athletes, fitness enthusiasts, and individuals seeking high-quality, non-animal protein alternatives for muscle recovery, weight management, and overall wellness. The isolate’s rich nutritional profile, including bioactive compounds, also supports claims related to immune health and anti-inflammatory benefits, which are highly desirable in functional supplements. Its digestibility and hypoallergenic nature make it suitable for sensitive populations, including those with lactose or soy intolerance.

The Asia Pacific region is projected to hold the largest share of the global amaranth protein isolate market during the forecast period.

This dominance is primarily attributed to increasing health awareness, rising disposable incomes, and a growing shift toward plant-based diets across major economies like India, China, and Japan. Consumers in these countries are becoming more conscious of the health benefits associated with plant proteins, especially those that are gluten-free, hypoallergenic, and non-GMO. Additionally, amaranth already a traditional crop in some regions is gaining attention as a nutrient-dense and sustainable food source.

India, in particular, is poised for significant growth,

supported by government-backed programs promoting crop diversification, organic farming, and food innovation. Initiatives encouraging indigenous superfoods, combined with investments in agri-tech and food processing, are helping to build a strong domestic market for amaranth cultivation and its value-added derivatives like protein isolate. Furthermore, increasing demand for plant proteins in Asia’s food, supplement, and feed industries is creating favorable conditions for sustained regional expansion.

North America is expected to be the fastest-growing region in the amaranth protein isolate market,

driven by strong consumer demand for vegan, gluten-free, and allergen-friendly products. The U.S. and Canada have well-established health and wellness industries, where plant-based innovation continues to thrive. The rise of flexitarian and vegetarian lifestyles, supported by a robust retail and e-commerce ecosystem, has accelerated the adoption of novel plant proteins like amaranth.

Europe is expected to maintain steady and stable growth in the amaranth protein isolate market throughout the forecast period.

European consumers are highly responsive to clean-label, organic, and sustainably sourced ingredients, which aligns well with the profile of amaranth protein. Countries like Germany, France, and the UK have well-developed markets for functional foods, dietary supplements, and natural cosmetics, where amaranth protein is finding increasing use.

WORLDWIDE TOP KEY PLAYERS IN THE AMARANTH PROTEIN ISOLATE MARKET INCLUDE

• Amaranth Bio Company
• Nu?World Foods, Inc.
• Flavex Naturextracte GmbH
• Proderna Biotech Pvt. Ltd.
• Arrowhead Mills (The Hain Celestial Group)
• Bob’s Red Mill Natural Foods
• Organic Products India
• RusOliva Pvt. Ltd.
• Kilaru Naturals Private Limited
• Irel Nans Products Pvt. Ltd.
• Others

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Decision Advisor has segmented the amaranth protein isolate market based on the below-mentioned segments: 

Global Amaranth Protein Isolate Market, By Form

• Powder
• Concentrate
• Extract

Global Amaranth Protein Isolate Market, By Application

• Food & Beverages
• Dietary Supplements
• Animal Feed
• Cosmetics

Global Amaranth Protein Isolate Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa

FAQs

Q: Which startups or companies are disrupting the Amaranth Protein Isolate Market?
A: Emerging players include Proderna Biotech Pvt. Ltd., Organic Products India, and Kilaru Naturals, which are innovating in sustainable sourcing and processing of amaranth.

Q: Can you provide profiles of leading players in this market?
A: Yes. For example, Amaranth Bio Company focuses on high-purity protein isolates for food and cosmetics, while Flavex Naturextracte GmbH specializes in extract-based formulations for nutraceutical and skincare applications.

Q: What trends are shaping the future of the Amaranth Protein Isolate Market?
A: Key trends include innovations in plant protein blends, expansion of clean-label and organic product lines, and increased use in functional foods.

Q: Which industries are adopting Amaranth Protein Isolate most extensively?
A: Food & beverages, dietary supplements, animal feed, and cosmetics are the primary industries utilizing amaranth protein isolate.

Q: How do Asia-Pacific and Europe compare in terms of market growth?
A: Asia-Pacific is expected to dominate in volume due to increasing health awareness and plant-based trends, while Europe is projected to grow steadily, driven by clean-label and organic product demand.

Q: What are the top investment opportunities in the Global Amaranth Protein Isolate Market?
A: Investments in sustainable amaranth farming, protein extraction technologies, and plant-based functional food products are key areas of opportunity.

Q: What is the long-term outlook (2025–2035) for the Amaranth Protein Isolate Market?
A: The market is expected to see robust growth driven by the demand for sustainable, allergen-free protein sources and innovations in plant-based food and wellness sectors.