Global Anime Market

Global Anime Market Size Insights Forecasts to 2035

• The Global Anime Market Size Was valued at USD 81.97 Billion in 2024
• The Global Anime Market Size is Expected to Grow at a CAGR of around 9.72% from 2025 to 2035
• The Worldwide Anime Market Size is Expected to Reach USD 227.38 Billion by 2035
• North America is expected to Grow the fastest during the forecast period.

According to a Research Report Published by Decisions Advisors and Consulting, The Global Anime Market Size was worth around USD 81.97 Billion in 2024 and is predicted to Grow to around USD 227.38 Billion by 2035 with a compound annual growth rate (CAGR) of 9.72% from 2025 to 2035. The growth of the market is mainly attributed to the global ascendancy of Japanese animation content, the increase of distribution outlets, and the consumers' demand for various entertainment forms which are in the rise.

 

Market Overview

The term "global anime market" is used to define the total world-wide industry that encompasses the making, production, distribution, licensing, and monetization of animated content in the Japanese style. Revenue streams include TV series, movies, digital streaming, merchandising, gaming tie-ins, and worldwide fan interaction in various platforms and locations. Additionally, the augmented reality (AR) and virtual reality (VR) technologies are expected to provide many possibilities to the anime market players in the future. AR and VR are making anime more appealing to the audience by offering real-life experiences to the viewers. These technologies are dynamic and interactive, and they provide the users with a greater sense of presence and engagement. AR and VR are also cutting the costs and speeding up the production process by doing away with the need for physical locations and props. They are giving the above-mentioned benefits such as engrossing the audience in the story, allowing viewers to build up an emotional connection, attracting people's attention through visuals, and increasing the makers' creativity. The improvements in video quality, processing power, mobile bandwidth, and AR/VR hardware are predicted to be the driving factors for the mainstream adoption of AR/VR technologies, which in turn will cause the demand for anime to increase. Some studios have already produced anime series or movies with the use of AR and VR technologies.

 

Report Coverage

This research report categorizes the anime market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the anime market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the anime market. 

 

Driving Factors

The rising international collaborations are becoming more and more influential in determining the direction of the anime industry. Co-productions of Japanese anime studios with Western film companies have given birth to mixed projects that skillfully merge different cultures and narrative techniques. The collaboration not only improves the quality of the content but also attracts a wider global audience thus showcasing the increasing interconnectedness of the entertainment industry. Thus this trend is thought to propel the anime market to further growth and expansion.

 

Restraining Factors

The anime market has to deal with various tough problems like shortage of skilled animators. The widespread adoption of production committee system made it easier for more companies to get into anime production thus acquiring more workload leading to a significant shortage of skilled animators.

 

Market Segmentation

The anime market share is classified into type and genre.

• The merchandising segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.           

Based on the type, the anime market is divided into T.V., movie, video, internet distribution, merchandising, music, pachinko, and live entertainment. Among these, the merchandising segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. One of the main reasons for this popularity is the expansion of the anime's fanbase in different areas, particularly in the U.S., where the sales of products associated with anime titles like "Demon Slayer" and "My Hero Academia" are increasing greatly. Besides, the fans' serious collecting of the items that are related to their beloved series and characters is a major cause of the increasing demand for such items, thus the emergence of conventions and events for anime culture is a contributing factor. All these reasons are going to contribute significantly to the growth of this segment in the years to come.        

 

• The action & adventure segment accounted for the highest market revenue in 2024 and is anticipated to grow at a significant CAGR during the forecast period.     

Based on the genre, the anime market is divided into action & adventure and sci-fi & fantasy.  Among these, the action & adventure segment accounted for the highest market revenue in 2024 and is anticipated to grow at a significant CAGR during the forecast period. The genre's popularity among different age groups has been the main factor for its success. The viewers are enthralled by the rapid narration and deepening of characters, thus fulfilling the needs of escapism seekers. The presence of such series on the streaming platforms has been a factor that has greatly increased engagement of viewers, allowing the fans to get access to a huge range of titles.     

 

Regional Segment Analysis of the Anime Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

 

Asia Pacific is anticipated to hold the largest share of the anime market over the predicted timeframe.

Asia Pacific is anticipated to hold the largest share of the anime market over the predicted timeframe. The primary cause of the dominance lies in the strong cultural bond of the region with anime and manga, which are of course, the region's products. This historical bond is not only accepted but also promoted by the society of the region, which comprises various generations, thus making it a widely accepted form of entertainment. The region has a great anime production facility with many studios in Japan that are considered the best in the world in terms of quality and innovation. Furthermore, the Asia Pacific region is backed by the government in the promotion of cultural exports (especially anime) that will enable the products to get market abroad. The internet and mobile devices are nevertheless helping a lot by making it possible for people to get access to the streaming services that have a huge collection of anime content.

 

North America is expected to grow at a rapid CAGR in the anime market during the forecast period. The factors that have helped anime gain a foothold in North America are its increasing popularity among younger audiences, the strong presence of global streaming platforms, rising investments in original anime content, increasing merchandising sales, and the localization of anime conventions and fan communities in the US and Canada.

 

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the anime market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

 

List of Key Companies

• Toei Animation
• Kyoto Animation
• Studio Ghibli
• Sunrise (Bandai Namco Filmworks)
• MAPPA
• A-1 Pictures (Aniplex, Sony)
• Madhouse
• Bones Inc.
• Pierrot
• TMS Entertainment
• Others

 

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

 

Recent Development

• In February 2025, Bandai Namco Filmworks, Inc. had announced a significant investment of USD 3.9 billion over three years to expand its anime, video game, and capital investments, which signaled heightened competition for profitable intellectual properties among Japanese entertainment companies.

 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the anime market based on the below-mentioned segments: 

 

Global Anime Market, By Type

• T.V.
• Movie
• Video
• Internet Distribution
• Merchandising
• Music
• Pachinko
• Live Entertainment

 

Global Anime Market, By Genre

• Action & Adventure
• Sci-Fi & Fantasy

 

Global Anime Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa

 

Frequently Asked Questions (FAQ)

1. What is the CAGR of the anime market over the forecast period?

        A: The global anime market is projected to expand at a CAGR of 9.72% during the forecast period.

 

2. What is the market size of the anime market?

A: The global anime market size is estimated to grow from USD 81.97 billion in 2024 to USD 227.38 billion by 2035, at a CAGR of 9.72% during the forecast period 2025-2035.   

 

3. Which region holds the largest share of the anime market?

A: Asia Pacific is anticipated to hold the largest share of the anime market over the predicted timeframe.

 

4. Who are the top 10 companies operating in the global anime market?

A: Toei Animation, Kyoto Animation, Studio Ghibli, Sunrise (Bandai Namco Filmworks), MAPPA, A-1 Pictures (Aniplex, Sony), Madhouse, Bones Inc., Pierrot, TMS Entertainment, and Others.

 

5. What are the market trends in the anime market?

A: The demand for anime through streaming services worldwide has been increasing and the market for anime has also been investing more in original productions, licensing merchandise, and expanding international distribution, and cross-media adaptations of games, films, and digital platforms have been growing.