Australia Carpet Cleaner Market

Australia Carpet Cleaner Market Insights Forecasts to 2035

• The Australia Carpet Cleaner Market Size Was Estimated at USD 15.43 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 6.31% from 2025 to 2035
• The Australia Carpet Cleaner Market Size is Expected to Reach USD 30.24 Million by 2035

According to a research report published by Decisions Advisors, The Australia Carpet Cleaner Market Size is Anticipated to Reach USD 30.24 Million by 2035, Growing at a CAGR of 6.31% from 2025 to 2035. The carpet cleaner market in Australia is driven by rising pet ownership, increasing need for efficient pet mess management, and growing demand for AI-powered, hands-free cleaning devices that offer convenience, consistent performance, and time-saving carpet maintenance solutions.

Market Overview

Carpet cleaning equipment is a type of industrial and household equipment that is used to clean, decontaminate, and maintain carpets through the methods of vacuum cleaning, steam cleaning, shampooing, robotics, etc., as well as commercial-grade carpet cleaning equipment used in homes and other businesses to remove not just dirt, but also stains, allergens, and pet waste. The growing number of households adopting dogs or cats has contributed to the growth of the carpet cleaning industry in Australia as a result of increased consumer health concerns, a trend toward computer-operated robotic cleaning devices, and new technologies capable of removing deep-seated stains. Technological innovations will allow companies to improve the efficiency of their residential or commercial carpet cleaning services with features such as AI-assisted robotic cleaning tools, automatic emptying cabinets, and increased suction capacity. The government-launched initiatives promoting healthy indoor environments and sustainable living indirectly boost the carpet cleaner market, encouraging innovation and increased adoption across households and commercial spaces. Additionally, residential carpet cleaners are now being introduced into the marketplace, particularly for pet owners, as well as commercial cleaning services, where consumers demand performance standards superior to those that were routinely expected before.

Report Coverage

This research report categorizes the market for the Australia carpet cleaner market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Australia carpet cleaner market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Australia carpet cleaner market.

Driving Factors

The carpet cleaner market in Australia is driven by rising rates of pet ownership, an increased focus by households on the hygiene of their environment, and the recognition of the importance of indoor air quality. With people leading busy lifestyles and living in urban areas, they are demanding more ways to make cleaning as easy and convenient as possible for themselves. The growth in the use of AI-enabled robotic cleaners, increased suction power, and advanced navigation systems is also attracting customers to this type of product. In addition, the growth in commercial sectors such as offices, hospitality, and rental properties means that these sectors also require efficient carpet cleaning and have contributed to the continuous growth of the carpet cleaner market across both residential and professional sectors.

Restraining Factors

The carpet cleaner market in Australia is mostly constrained by high costs of carpet cleaners, a lack of knowledge on the part of consumers regarding advanced cleaning technologies, and cheaper manual carpet cleaning options that are available. In addition, ongoing maintenance for high-end carpet cleaners and the existence of professional cleaning services may also limit the ability of consumers to adopt them on a widespread basis.

Market Segmentation

The Australia carpet cleaner market share is classified into product type and end user.

• The upright segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The Australia carpet cleaner market is segmented by product type into upright, canister, and handheld. Among these, the upright segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to the fact that upright cleaners are easy to use for bigger carpeted areas and have powerful suction and deep cleaning capabilities. Compared to canister and portable types, they are the most popular alternative because of their effectiveness on stubborn stains, efficiency, and suitability for homes, particularly those with pets.

• The residential segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The Australia carpet cleaner market is segmented by end user into commercial, residential, and contract cleaners. Among these, the residential segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is mainly due to rising pet ownership, growing hygiene awareness, and increased acceptance of smart, easy-to-use cleaning gadgets in households. Frequent carpet maintenance needs, rising urban living areas, and the popularity of DIY cleaning methods further increase residential demand over commercial and contract cleaning segments.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Australia carpet cleaner market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Kärcher Australia
• Steamvac
• Steamaster
• Hako Australia
• PowerVac Australia
• Whyte’s Carpet Cleaning Equipment
• Polivac
• Sebó Australia
• Numatic Australia
• Sapphire Scientific
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments:

• In May 2025, Tineco is launching its Carpet One Cruiser (approx. A$999) carpet cleaner in Australia, featuring self-cleaning and rapid dry capabilities for homes with pets or children.
• In May 2025, MOVA Tech launched its smart cleaning products for the Australian market, including the X4 Pro Vacuum, Z50 Ultra, and P50 Pro Ultra, which clean both carpets and hard floors with up to 19,000 Pa of suction, hot water mopping, and an AI function. These products are sold through JB Hi-Fi, Harvey Norman, and online, establishing new benchmarks in home cleaning.
• In January 2025, Roborock launched an ultra-slim robot vacuum to the Australian marketplace with 20,000 Pa of suction, AI carpet detection, and mop lifting capability, highlighting the continuing trend in automation and smart cleaning.

Market Segment

This study forecasts revenue at the Australia, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the Australia carpet cleaner market based on the below-mentioned segments:

Australia Carpet Cleaner Market, By Product Type

• Upright
• Canister
• Handheld

Australia Carpet Cleaner Market, By End User

• Commercial
• Residential
• Contract Cleaners