Global Beard Oil Market

Beard Oil Market Size Summary

The Global Beard Oil Market Size Was Estimated at USD 902.3 Million in 2024 and is Projected to Reach USD 2024.6 Million by 2035, Growing at a CAGR of 7.62% from 2025 to 2035. The market for beard oil is expanding due to the increased popularity of bearded hairstyles, rising male consumer expenditure on personal care, and greater grooming knowledge.  Furthermore, new product developments, natural ingredients, and internet accessibility all contribute to market growth.

Key Regional and Segment-Wise Insights

• In 2024, the Asia Pacific held the largest revenue share of over 38.2% and dominated the market globally.
• In 2024, the conventional segment had the highest market share and led the market by type, accounting for 55.7%.
• In 2024, the supermarket and hypermarket segment had the biggest market share and led the market by distribution channel.

Global Market Forecast and Revenue Outlook

• 2024 Market Size: USD 902.3 Million
• 2035 Projected Market Size: USD 2024.6 Million
• CAGR (2025-2035): 7.62%
• Asia Pacific: Largest market in 2024

The beard oil market consists of specific grooming product purchasers who seek to condition their facial hair while softening it and providing moisture to their beards. Jojoba, argan, and coconut oils are examples of natural materials that are commonly used to make these oils. The market for beard oil has experienced significant growth because men are paying more attention to personal care, and bearded styles continue to gain popularity in modern culture. The demand for premium beard care products continues to increase because of changing male grooming standards, as well as increased disposable income among men. Market expansion occurs through two main factors: improved e-commerce systems, which provide quick access to these products, and a growing number of men who apply beard oil to their daily grooming practices.

Technological progress has enabled the creation of diverse potent beard oils, which have significantly expanded the market. The market has shifted its focus to organic and cruelty-free components because consumers want products that are natural and environmentally friendly. The market has seen rising interest in improved formulas that address different beard types and skin sensitivity levels. The increase in customer trust stems from both public health initiatives supporting personal hygiene and grooming and government regulations that maintain product safety and quality standards. The expanding market receives substantial support from digital marketing and influencer power growth.

Type Insights

Why Did the Conventional Segment Hold the Largest Revenue Share of 55.7% in the Beard Oil Market in 2024?

The conventional segment led the beard oil market by capturing the largest revenue share of 55.7% in 2024. The conventional formulation of beard oils based on natural oils, including coconut, jojoba, and argan, remains the most popular choice because it has built a longstanding trust among consumers. Traditional beard oils attract numerous men because these products remain easily accessible to all types of customers. The products achieve market dominance through their affordable prices, along with established brand recognition and proven effectiveness. Customers can buy traditional beard oils from both extensive online sales platforms and strong retail store networks. The market leader remains the conventional sector even though premium and organic alternatives have surfaced.

During the forecast period, the organic segment of the beard oil market is anticipated to grow at the fastest CAGR. The main reason behind this growth is the rising consumer interest in eco-friendly products and the increased understanding of organic ingredients' benefits for skin and beard health. As people seek safer and cruelty-free products without chemicals, they now choose organic beard oils that contain cold-pressed jojoba and argan oils and essential oils.  The organic market is gaining increasing popularity because modern men now prioritize sustainability and personal wellness. The quick expansion of this market receives additional momentum from the development of online marketplaces and well-known companies introducing their organic product lines.

Distribution Channel Insights

What Factors Enabled the Supermarket and Hypermarket Segment to Hold the Largest Revenue Share and Lead the Beard Oil Market in 2024?

The supermarket and hypermarket segment held the largest revenue share in 2024 and led the beard oil market. The main reason for their market dominance stems from the broad accessibility and convenience of these retail locations. The large selection of brands and products at supermarkets and hypermarkets makes customers choose these retail locations for beard oil purchases because they enable easy product comparison and decision-making. Customers are drawn to these stores because they frequently run carefully planned in-store discounts and promotions. The market dominance of these retail chains strengthens because they feature well-known brands in their stores. The beard oil market continues to rely on supermarkets and hypermarkets as essential distribution channels because retail infrastructure grows and customers prefer single-stop shopping experiences.

The beard oil market's e-commerce/online segment is expected to grow at the fastest CAGR throughout the forecast period. The main driver behind this increase is online shopping's expanding convenience, which allows customers to access various beard oil products directly from their homes. E-commerce platforms, including Amazon and brand-specific online stores, along with grooming websites, enhance the purchasing experience. These platforms provide competitive pricing and user reviews, and complete product descriptions. The combination of influencer partnerships with digital marketing and social media advertising has led to increased sales and awareness. Internet access expansion across the globe, particularly in developing areas, will drive substantial growth for the e-commerce sector within the beard oil market.

Regional Insights

The North American beard oil market will experience substantial growth throughout the forecast period because people focus more on personal care and male grooming products. The increasing number of men sporting beards, together with rising awareness about beard care products, is pushing up the demand for high-quality beard oils. The rising demand for organic and natural beard oil solutions in North America stems from the overall shift toward sustainable and chemical-free personal care products. The industry experiences growth because major grooming brands have entered the market, and e-commerce platforms continue to expand. The beard oil industry in North America will maintain its growth trajectory since the region emphasizes grooming practices and self-care habits.

Asia Pacific Beard Oil Market Trends

The Asia Pacific region dominated the global beard oil market with the highest revenue share of 38.2% in 2024. The growing interest in personal grooming and the increasing trend of beards among Asian men in China and Japan, and India drives this market leadership. Social media platforms, together with worldwide grooming patterns and urban population growth, and increasing consumer wealth, direct the use of beard care products. The increasing purchasing power of middle-class consumers in this region propels their demand for luxurious grooming products like beard oils.  The rise of e-commerce platforms and the availability of domestic and international brands have made these products widely available, which has accelerated the market growth in the Asia Pacific region.

Europe Beard Oil Market Trends

The European beard oil market is growing significantly because customers want premium, natural, and organic beard care products, while men focus more on grooming practices. The rising popularity of bearded hairstyles among men has triggered an increased need for beard oils that provide moisture and nourishment to maintain healthy beards. The European market shows increased preference for cruelty-free and environmentally sustainable products, which include organic formulas made from plant-based ingredients and essential oils. The direct-to-consumer brands, together with e-commerce platforms, have made beard oil accessible to a wider audience. The European beard oil market thrives globally because of famous grooming companies and solid retail networks, which propel market expansion.

Key Beard Oil Companies:

The following are the leading companies in the beard oil market. These companies collectively hold the largest market share and dictate industry trends.

• Bossman Brands Inc.
• Honestamish
• American Beard Bully Co.,
• Brickell Brands LLC.
• The Gentleman's Beard Club
• Viking Revolution
• Mountaineer Brand Products
• PROPHET AND TOOLS
• Leven Rose
• Artnaturals-store
• Others

Recent Developments

• In April 2024, the Consumer Products Division of Piramal Pharma entered the men's personal grooming market with the introduction of the BOHEM product line.  The line of products includes an Underarm Roll-On, Hair Removal Spray, and Beard Growth Oil to encourage men to practice inclusive self-care.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Decision Advisors has segmented the beard oil market based on the below-mentioned segments: 

Global Beard Oil Market, By Type

• Organic
• Conventional

Global Beard Oil Market, By Distribution Channel

• Hypermarkets & Supermarkets
• Specialty Stores
• Drugstores and Pharmacies
• E-commerce/Online
• Others

Global Beard Oil Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa