Global Beauty Concierge Services Market

Beauty Concierge Services Market Size Summary, Size & Emerging Trends

• According to Decisions Advisors, The Global Beauty Concierge Services Market Size is expected to Grow from USD 0.85 Billion in 2024 to USD 1.78 Billion by 2035, at a CAGR of 7.1% during the forecast period 2025-2035.
• Increasing consumer preference for personalized beauty services and rising adoption of digital platforms for beauty consultations are major drivers supporting market growth.

Key Market Insights

• Asia Pacific is expected to account for the largest share in the beauty concierge services market during the forecast period.
• The personalized skincare service segment dominated in terms of revenue during the forecast period.
• App/web booking segment accounted for the largest revenue share globally in 2024.

Global Market Forecast and Revenue Outlook

• 2024 Market Size: USD 0.85 Billion
• 2035 Projected Market Size: USD 1.78 Billion
• CAGR (2025-2035): 7.1%
• Asia Pacific: Largest market in 2024
• North America: Fastest growing market

Beauty Concierge Services Market

The beauty concierge services market focuses on personalized beauty and wellness consultations designed to enhance individual self-care routines. These services include expert advice on skincare, makeup, haircare, and holistic wellness, delivered through both in-person and digital platforms. The rise in consumer demand for tailored beauty solutions, combined with the convenience of virtual consultations, drives the market. Beauty concierge services cater to diverse demographics, from busy professionals to beauty enthusiasts seeking expert guidance. Increasing awareness of skin health, makeup trends, and self-care practices, supported by social media influence, further fuels market growth.

Beauty Concierge Services Market Trends

• Growing integration of AI and AR technologies for virtual try-ons and personalized beauty recommendations.
• Increasing adoption of subscription-based concierge models offering curated beauty kits and services.
• Expansion of omni-channel booking platforms improving customer convenience and engagement.

Beauty Concierge Services Market Dynamics

Driving Factors: Rising demand for personalized beauty experiences and digital adoption

Consumers increasingly seek customized beauty and wellness solutions tailored to their unique needs. Digital platforms have made expert consultations easily accessible, offering convenience and personalization. Social media’s growing influence amplifies beauty trends and awareness, especially among millennials and Gen Z, who are key adopters of concierge services. This shift toward individualized care drives demand, as people prioritize expert advice that fits their lifestyle. The integration of technology with beauty services enhances user experience, making personalized beauty more attractive and accessible, thus fueling the market’s steady growth worldwide.

Restrain Factors: High service costs and market fragmentation

The premium pricing of beauty concierge services limits access for many price-sensitive consumers, restricting market reach. Additionally, the market is highly fragmented, with numerous small providers delivering inconsistent service quality, which can confuse or discourage potential clients. Regulatory hurdles related to service standards and licensing add complexity. Privacy concerns about the handling and protection of sensitive personal data further undermine consumer trust. These factors collectively pose challenges to market expansion, making it difficult for providers to establish wide acceptance and scale without addressing cost, quality, and trust issues.

Opportunity: Growing penetration in emerging economies and technological innovations

Emerging economies offer significant growth potential driven by rising disposable incomes and increasing awareness of beauty and wellness. Consumers in these regions are becoming more receptive to personalized beauty services. Technological advancements like AI-powered skincare analysis and augmented reality (AR) makeup try-ons are enhancing customer engagement by providing interactive, tailored experiences. Subscription-based models and the integration of wellness elements with beauty services create new revenue streams and promote customer loyalty. These innovations and market expansions present lucrative opportunities for providers to capture new audiences and differentiate their offerings.

Challenges: Data privacy concerns and competition from traditional salons

Concerns about data security and privacy on digital platforms may limit consumer willingness to adopt beauty concierge services, posing a significant challenge for market players. Consumers need assurance that their personal and sensitive information is protected. Additionally, traditional beauty salons with established customer loyalty and extensive networks continue to be strong competitors. These salons often offer in-person personalized services, making it critical for concierge providers to seamlessly blend advanced technology with authentic, personalized customer experiences to stand out and retain clients in this competitive landscape.

Global Beauty Concierge Services Market Ecosystem Analysis

The global beauty concierge services market ecosystem consists of beauty product manufacturers, technology providers offering AI and AR solutions, service providers, and end-users from both professional and personal beauty sectors. Collaboration among these players fosters innovation and the development of customer-focused services. Regulatory authorities play a key role by enforcing data protection and quality standards, ensuring consumer safety and maintaining market integrity. This interconnected ecosystem supports the growth and evolution of personalized beauty concierge services worldwide.

Global Beauty Concierge Services Market, By Service Type

How did personalized skincare gain a competitive edge in the global beauty concierge services market in 2024?

The personalized skincare segment dominated the market in 2024, capturing around 42% of total revenue, due to increasing consumer demand for tailored skincare solutions that address individual needs based on skin type, lifestyle, and environmental factors. Advancements in AI-driven diagnostics, DNA-based formulations, and data personalization enabled brands to deliver highly effective, customized products that fostered greater customer satisfaction and loyalty. This shift toward personalization, combined with growing awareness of ingredient transparency and efficacy, gave the segment a strong competitive edge over traditional, one-size-fits-all skincare products, ultimately driving its market leadership.

Why did the makeup assistance segment account for 25% of the global beauty concierge services market?

The makeup assistance segment secured approximately 25% of the global beauty concierge services market in 2024 due to growing consumer interest in personalized, on-demand beauty services that offer professional guidance for special occasions, virtual consultations, and everyday makeup routines. This segment benefitted from the rise of digital platforms, influencer-led trends, and a shift toward experiential beauty services. The convenience, customization, and professional quality associated with makeup assistance helped it stand out within the concierge space, attracting a broad customer base and driving significant market share.

Global Beauty Concierge Services Market, By Booking Channel

Why did the app/web booking segment dominate the beauty concierge services market in 2024?

The app/web booking segment led the market in 2024 with approximately 60% revenue share, driven by the rising demand for convenience, speed, and 24/7 accessibility in scheduling beauty services. Consumers increasingly preferred digital platforms for their ease of use, real-time availability, and integration with personalized recommendations and secure payment systems. The segment also benefitted from the growing adoption of mobile apps and online platforms by service providers, allowing seamless customer engagement, loyalty programs, and instant confirmations. These advantages made App/Web Booking the dominant choice over traditional booking methods.

What key strengths enabled phone booking to retain 40% of the beauty concierge services market in 2024?

Phone booking retained a significant 40% share of the beauty concierge services market in 2024 due to its continued appeal among consumers who value direct human interaction, personalized assistance, and trust in verbal confirmations. It remained especially popular among older demographics, less tech-savvy users, and clients booking complex or customized services. The segment also benefited from businesses maintaining dedicated customer support teams, which enhanced client relationships and offered flexibility that some digital platforms lacked.

Asia Pacific is set to be the fastest-growing region in the beauty concierge services market, with an impressive CAGR of 8.5% over the forecast period.

This growth is driven primarily by rapid urbanization, which fuels lifestyle changes and increases demand for personalized beauty and wellness services. Rising disposable incomes in key countries like China, India, and Japan enable consumers to spend more on premium and customized beauty experiences. Additionally, growing beauty awareness, boosted by social media, influencer culture, and increasing access to technology, encourages consumers to seek expert advice and innovative services. Investments in digital platforms and e-commerce in these countries further facilitate easy access to concierge beauty services, accelerating market growth.

North America holds the largest market share at 35% in 2024, with the United States as the dominant contributor.

High consumer spending on beauty and wellness is a key driver, reflecting strong demand for luxury and personalized services. The region benefits from advanced digital infrastructure, enabling widespread adoption of app- and web-based booking systems and virtual consultations. A well-established wellness culture and early adoption of emerging technologies like AI and AR in beauty services also support growth. Moreover, a competitive market with numerous service providers encourages innovation, expanding offerings and attracting a diverse consumer base, solidifying North America’s leadership position in the market.

WORLDWIDE TOP KEY PLAYERS IN THE BEAUTY CONCIERGE SERVICES MARKET INCLUDE

• Glam Squad
• Priv
• Glamsquad
• Zeel
• Beautystack
• StyleBee
• Soothe
• Zevo Health
• Others

Product Launches in Beauty Concierge Services Market

• In March 2024, Therabody Reset introduced an innovative AI-powered beauty coaching platform that integrates with wearable devices. This platform leverages artificial intelligence to analyze data collected from wearables, such as skin condition, environmental factors, and user habits, to create highly personalized skincare and wellness regimens. By tailoring advice and routines specifically to individual needs, the platform aims to improve customer engagement and deliver better beauty outcomes. This technology-driven approach represents a significant step forward in personalized beauty services, combining data insights with expert guidance to enhance overall self-care experiences.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the beauty concierge services market based on the below-mentioned segments: 

Global Beauty Concierge Services Market, By Service Type

• Personalized Skincare
• Makeup Assistance
• Haircare Consultation
• Wellness Services

Global Beauty Concierge Services Market, By Booking Channel

• App/Web Booking
• Phone Booking
• Walk-in

Global Beauty Concierge Services Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa