Global Black Rice Protein Market

Black Rice Protein Market Summary, Size & Emerging Trends

• The Global Black Rice Protein Market Size is expected to grow from USD 0.45 Billion in 2024 to USD 1.12 Billion by 2035, at a CAGR of 8.5% during the forecast period 2025-2035.
• Increasing consumer preference for plant-based protein sources driven by health consciousness and sustainability concerns is a key factor propelling market growth.

Key Market Insights

• Asia Pacific is projected to hold the largest market share in the black rice protein market during the forecast period.
• In terms of type, protein isolates dominated the market share in 2024 due to their high purity and bioavailability.
• Dietary supplements accounted for the largest application segment revenue share globally.

Global Market Forecast and Revenue Outlook

• 2024 Market Size: USD 0.45 Billion
• 2035 Projected Market Size: USD 1.12 Billion
• CAGR (2025-2035): 8.5%
• Asia Pacific: Largest market in 2024
• North America: Fastest growing market

Black Rice Protein Market

The Black Rice Protein Market Size revolves around producing and commercializing protein derived from black rice grains, prized for their high antioxidant levels and nutritional value. This protein is widely used in dietary supplements, functional foods, and animal feed because of its rich amino acid composition and hypoallergenic properties. Increasing consumer demand for clean-label and plant-based ingredients is driving innovation in extraction techniques and new applications of black rice protein. Additionally, governments around the world promote plant-based nutrition through health awareness campaigns and financial support for sustainable farming practices. These initiatives not only boost consumer acceptance but also facilitate market growth, making black rice protein a key player in the expanding plant-based protein industry.

Black Rice Protein Market Trends

• Growing trend toward vegan and vegetarian diets boosting demand for plant-based protein.
• Innovations in extraction technology to improve protein yield and purity.
• Expansion of e-commerce platforms enabling broader product availability.

Black Rice Protein Market Dynamics

Driving Factors: Environmental concerns about the sustainability of animal protein production

The increasing global shift toward plant-based diets is a major driver for the black rice protein market. Consumers are becoming more health-conscious, seeking natural, clean-label ingredients to prevent chronic diseases. Additionally, environmental concerns about the sustainability of animal protein production are encouraging people to opt for plant-based alternatives like black rice protein. Its rich nutritional profile and antioxidant benefits make it a preferred choice in dietary supplements and functional foods. This combination of health awareness and ecological responsibility is significantly boosting demand and supporting market growth worldwide.

Restrain Factors: Consumer awareness about black rice protein remains limited in many regions

Despite the growing demand, the black rice protein market faces challenges due to high production costs. The extraction and processing methods required to obtain high-quality protein are expensive, limiting its affordability and accessibility, especially in price-sensitive markets. Moreover, consumer awareness about black rice protein remains limited in many regions, restricting broader adoption. This lack of knowledge, coupled with high costs, acts as a barrier to market penetration. Addressing these issues through education and cost reduction is essential for unlocking the full growth potential of black rice protein.

Opportunity: Expanding use of black rice protein in the food and beverage industry

The expanding use of black rice protein in the food and beverage industry presents significant growth opportunities. Increasing consumer demand for protein-enriched and functional foods such as protein bars, shakes, and meat alternatives drives innovation in product formulations. Black rice protein’s hypoallergenic and nutritional properties make it a versatile ingredient for a wide range of applications. Additionally, the global trend toward healthier and fortified foods encourages manufacturers to incorporate black rice protein, offering new revenue streams. Emerging markets with growing health-conscious populations further amplify the market potential.

Challenges: Market competes with well-established plant proteins such as soy

The black rice protein market faces challenges related to supply chain stability and fierce competition. Fluctuations in black rice crop yields and raw material availability can disrupt consistent supply, affecting production timelines and costs. Furthermore, the market competes with well-established plant proteins such as soy, pea, and rice proteins, which dominate the industry due to greater consumer familiarity and lower costs. To stay competitive, black rice protein producers need to focus on product quality, innovative branding, and differentiation strategies that highlight its unique health benefits and antioxidant properties.

Global Black Rice Protein Market Ecosystem Analysis

The Global Black Rice Protein Market Size ecosystem comprises black rice farmers, protein extraction firms, food manufacturers, distributors, and regulatory authorities. Collaboration among these stakeholders drives innovation and expands market presence. Investments in research and development improve extraction technologies and product quality. Regulatory bodies ensure compliance with food safety and labeling standards, fostering consumer confidence. These combined efforts create a robust supply chain, supporting the growing demand for black rice protein in various food and supplement applications worldwide.

Global Black Rice Protein Market, By Type

Protein isolates segment dominated the black rice protein market, capturing approximately 55% of the total revenue share. This dominance is attributed to protein isolates’ high purity and concentration, making them highly sought after in dietary supplements, functional foods, and beverages. Their superior nutritional profile and ease of incorporation into various formulations enhance their popularity among manufacturers and consumers alike. The growing demand for clean-label, plant-based protein sources further fuels the preference for protein isolates, reinforcing their leading position in the market during the year.

Concentrates hold smaller but growing segments in the black rice protein market, accounting for approximately 15%. Their growth is driven by specialized functional properties such as improved digestibility and enhanced bioavailability, making them suitable for niche applications in sports nutrition and specialized dietary products. As consumer demand for diverse and functional protein options rises, these segments are expected to expand steadily, complementing the dominant protein isolates in the market.

Global Black Rice Protein Market, By Application

Dietary supplements led the black rice protein market in 2024 with a dominant revenue share of approximately 50%. This strong position is driven by increasing consumer focus on fitness, wellness, and clean-label nutrition. As people seek plant-based and hypoallergenic protein sources, black rice protein is becoming a preferred ingredient in supplements aimed at muscle building, weight management, and overall health enhancement.

Functional foods and beverages accounted for around 30% of the market share in 2024. Meanwhile, the animal feed segment held approximately 20% of the revenue share, benefiting from the rising adoption of sustainable, hypoallergenic protein sources in livestock nutrition, expanding the use of black rice protein beyond human consumption.

Asia Pacific dominated the global black rice protein market, accounting for approximately 42% of the total revenue. This dominance is primarily attributed to the widespread cultivation and traditional consumption of black rice in countries like China, India, and Thailand. Growing awareness of plant-based nutrition, combined with rising disposable income and urbanization, is boosting the demand for clean-label and functional food products in the region. Furthermore, strong government support for sustainable agriculture and increasing investments in food technology and innovation are contributing to market expansion.

China emerged as the largest country-level market for black rice protein market, accounting for nearly 18% of the global revenue. This strong position is driven by a combination of factors, including a longstanding cultural familiarity with black rice as a traditional health food and a rising preference for plant-based nutrition. Additionally, increasing demand for functional foods and dietary supplements, particularly those with natural, antioxidant-rich ingredients has accelerated black rice protein adoption across the country.

North America is the fastest-growing region in the black rice protein market, projected to register a CAGR of around 9.2%. This growth is driven by increasing adoption of plant-based diets, demand for non-allergenic protein sources, and rapid innovation in functional foods and dietary supplements. Expanding health-focused retail channels, coupled with consumer preference for clean-label products, is further accelerating market traction.

The United States represented the fastest-growing black rice protein market in 2024, with a projected CAGR of 9.5% during the forecast period. Growth is fueled by the surge in demand for plant-based products, driven by health-conscious consumers, vegan diets, and concerns over environmental sustainability. Expansion of health and wellness retail chains, coupled with increased availability of black rice protein in supplements and functional foods, is enhancing market penetration.

WORLDWIDE TOP KEY PLAYERS IN THE BLACK RICE PROTEIN MARKET INCLUDE

• SunRice Ltd.
• Oryza Global Co., Ltd.
• GrainPro Inc.
• Axiom Foods, Inc.
• Cargill, Incorporated
• Ingredion Incorporated
• Tate & Lyle PLC
• BASF SE
• Archer Daniels Midland Company
• Roquette Frères

• Others

Product Launches in Black Rice Protein Market

• In January 2025, SunRice Ltd. launched a high-purity black rice protein isolate in the Asia Pacific region, targeting the dietary supplement market. The product features improved solubility and taste, catering to rising demand for clean-label, plant-based proteins. This launch strengthens SunRice’s position in the growing alternative protein sector across health-conscious Asian markets.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the black rice protein market based on the below-mentioned segments: 

Global Black Rice Protein Market, By Type

• Isolates
• Concentrates
• Hydrolysates

Global Black Rice Protein Market, By Application

• Dietary Supplements
• Functional Foods & Beverages
• Animal Feed

Global Black Rice Protein Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa