Brazil Beauty and Personal Care Products Market

Brazil Beauty and Personal Care Products Market Insights Forecasts to 2035

• The Brazil Beauty and Personal Care Products Market Size Was Estimated at USD 29.20 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 5.2% from 2025 to 2035
• The Brazil Beauty and Personal Care Products Market Size is Expected to Reach USD 51 Billion by 2035

According to a research report published by Decisions Advisors, The Brazil Beauty and Personal Care Products Market Size is Anticipated to Reach USD 51 Billion by 2035, growing at a CAGR of 5.2% from 2025 to 2035. The increasing awareness about personal grooming and hygiene, rising consumer preference for natural and organic ingredients in beauty, haircare, and skincare products, as well as the rapid growth of e-commerce platforms, are among the key factors driving the market growth. According to IQAir, cities like Brasilia, Rio Claro, Osasco, and São José do Rio Preto face high pollution levels, further driving demand for protective and clean beauty products as consumers become more conscious of skincare and health impacts linked to air quality.

Market Overview

Beauty and personal care products are substances or items used to maintain personal hygiene, enhance physical appearance, and promote overall grooming and well-being. They include skincare, haircare, oral care, makeup, fragrances, and hygiene products designed for cleansing, beautifying, or altering the appearance without affecting the body’s structure or functions. Additionally, the beauty and personal care products market is expanding rapidly due to increasing awareness of personal hygiene, rising beauty standards, and lifestyle changes. Innovations in skincare and cosmetics, digital marketing influence, and preference for organic products drive growth. The surge in e-commerce, youth population, and male grooming demand also strengthens overall market development.

For instance, in October 2024, ISDIN planned to double sales by 2028, focusing on sun protection and acne treatments with products like transparent spray sunscreen and acniben. The Brazil beauty and personal care market is witnessing strong growth driven by innovation, sustainability, and product diversity. In March 2025, Lubrizol partnered with Suzano to pre-launch Carbopol Bio Sense, the first biodegradable ingredient in the Carbopol line, reflecting the country’s growing focus on sustainable beauty solutions.

Report Coverage

This research report categorizes the market for the Brazil beauty and personal care products market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Brazil beauty and personal care products market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Brazil beauty and personal care products market.

Driving Factors

The Brazil beauty and personal care products market is driven by rising beauty awareness, growing middle-class income, and increased spending on premium and natural products. Expanding e-commerce platforms, strong social media influence, and innovations in skincare and haircare formulations further boost market growth. Additionally, urbanization and male grooming trends are supporting sustained market expansion. For instance, in October 2022, L’Oréal expanded its sun protection range in Brazil by introducing new shades designed to suit the country’s diverse skin tones. This initiative directly strengthens the brand’s presence in the Brazilian beauty and skincare market, highlighting its commitment to inclusivity and innovation.

Restraining Factors

The Brazil beauty and personal care products market faces restraints such as high product costs, economic instability, and fluctuating raw material prices. Strict government regulations, counterfeit products, and limited access to premium brands in rural areas also hinder market growth. Additionally, increasing competition among local and global players affects profit margins.

Market Segmentation

The Brazil beauty and personal care products market share is categorized by product type and distribution channel.

• The skin care segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The Brazil beauty and personal care products market is segmented by product type into skin care, hair care, fragrances, makeup, and men's grooming. Among these, the skin care segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth of the segment is due to rising consumer focus on maintaining healthy and youthful skin, driven by the country’s tropical climate and high UV exposure. Growing awareness about sun protection, anti-aging, and hydration products further boosts demand. Additionally, the increasing popularity of natural and dermatologically tested products, along with strong innovation by local and international brands, supports the segment’s dominance.

• The supermarkets/hypermarkets segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.   

The Brazil beauty and personal care products market is segmented by distribution channel into supermarkets/hypermarkets, specialty stores, pharmacies/drugstores, online retail, and department stores. Among these, the supermarkets/hypermarkets segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth of the segment is due to these outlets offering a wide variety of products under one roof at competitive prices, attracting a large consumer base. Their extensive presence across urban and semi-urban areas, frequent promotional offers, and strong consumer trust make them the most preferred shopping destination for beauty and personal care products in Brazil.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Brazil beauty and personal care products market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Natura & Co
• Grupo Boticário
• Unilever PLC
• L’Oréal S.A.
• Beiersdorf AG
• The Estée Lauder Companies Inc.
• Coty Inc.
• Procter & Gamble Co.
• Surya Brasil
• Hinode Cosméticos
• Other

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In April 2025, Dove launched its first facial skincare range, called Dove Regenerative, in Brazil to enter the dermo cosmetics market. The line features premium ingredients like niacinamide and retinyl propionate and is designed to be affordable and accessible to a wide range of consumers, with a specific focus on addressing diverse skin concerns.

Market Segment

This study forecasts revenue at the Brazil, regional, and country levels from 2020 to 2035. Decisions Advisors  has segmented the Brazil Beauty and Personal Care Products Market based on the below-mentioned segments:

Brazil Beauty and Personal Care Products Market, By Product Type

• Skin Care
• Hair Care
• Fragrances
• Makeup
• Men's Grooming

Brazil Beauty and Personal Care Products Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Pharmacies/Drugstores
• Online Retail
• Department Stores