Brazil Big Data Analytics Market

Brazil Big Data Analytics Market Size Insights Forecasts to 2035

• The Brazil Big Data Analytics Market Size Was Estimated at USD 5.85 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 12% from 2025 to 2035
• The Brazil Big Data Analytics Market Size is Expected to Reach USD 20.34 Million by 2035

According to a research report published by Decisions Advisors, The Brazil Big Data Analytics Market Size is Anticipated to Reach USD 20.34 Million by 2035, Growing at a CAGR of 12% from 2025 to 2035. The Brazil big data analytics market is driven by rapid digital transformation, rising adoption of cloud computing, growth of e-commerce, expanding IoT deployments, demand for real-time insights, increasing data volumes, and strong government initiatives supporting data-driven business and smart infrastructure development.

Market Overview

Big Data Analytics allows for the analysis of huge, complex and ever-growing datasets while revealing new patterns, trends, correlations, and insights from these datasets as related to one another.  Big Data Analytics employs New Technology, Statistical Analysis Techniques, and Machine Learning Methods to support improved decision-making, improve overall company performance, and predict future events. Additionally, a significant trend regarding Brazil's Analytics in "Big Data" will be Artificial Intelligence (AI) and Machine Learning (ML). The use of these advanced technologies facilitates creating value for organisations by helping them manage their data readily and easily for business purposes. For example, in September 2024, the Central Bank of Brazil (BCB) established a Centre of Excellence for Data Science and Artificial Intelligence (AI) in its IT Department. This Centre is responsible for establishing governance and evaluating Generative AI applications, and establishing training programs consistent with the Bank for International Settlements' (BIS) recognition of the existing and forthcoming role of AI in Central Banking.

 The Brazilian government has recognized the value of the big data analytics market to provide stimulus to the economy and the promotion of innovation; therefore, the Government has put in place regulatory frameworks and policies that will provide for the expansion of the big data analytics Industry. Among those initiatives is the National Strategy for Artificial Intelligence (AI), which is intended to create opportunities for Brazil to become a worldwide leader in AI and big data analytics. The Government has also instituted data protection legislation, such as the General Data Protection Law (LGPD), for the purpose of regulating and overseeing the ethical and responsible use of data in connection with the growth and development of the big data analytics Industry. Through the creation of a supportive and encouraging legislative environment and the strategic investment in the development of digital infrastructure, the Brazilian Government has created an environment in which businesses can leverage their investment in big data analytics for financial gain and social benefits.

Report Coverage

This research report categorizes the market for the Brazil big data analytics market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Brazil big data analytics market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Brazil big data analytics market.

Driving Factors

In Brazil, big data analytics is being driven by an aggressive digital transformation occurring within multiple industries, increased use of cloud computing, and a growing number of Internet of Things (IoT) devices that are producing large amounts of data continuously. With the expansion of the e-commerce industry, as well as the financial services and healthcare industries, there is a greater need for organisations to utilise analytical capabilities to make more informed decisions and improve the efficiency of their operations. Furthermore, Government initiatives to support the development of Smart Cities, as well as the development of policies based upon data-driven solutions, along with innovations being driven by Artificial Intelligence (AI) and Machine Learning (ML) Technologies, will continue to support this market. Finally, the increasing emphasis on both predictive and real-time data analytics will have an impact on the prospects of this market.

Restraining Factors

The Brazilian market for big data analytics is restrained by exorbitant implementation costs, a dearth of professionally skilled labor to work in the field, as well as associations with data privacy. Technologies that assist in the creation of big data will be less effective at doing so due to issues associated with incorporating these technologies with existing smaller scale Information Technology infrastructure (also referred to legacy systems by some), the absence of the standardised frameworks or development processes necessary to support the integration of such technologies, as well as limited awareness regarding Big Data and the benefits to businesses and organisations presented by using Big Data for analytics. All of these factors together will continue to cause delays in the growth of this market and ultimately in the opportunities represented by increasing quantities of data being ingested through and into the various organisations that make up the Brazilian Market for Big Data Analytics.

Market Segmentation

The Brazil big data analytics market share is categorized by component and application.  

• The services segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The Brazil big data analytics market is segmented by component into software and services. Among these, the services segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is driven by the complexity of deploying and managing analytics solutions. Many organizations lack in-house expertise to handle large-scale data processing, advanced analytics, and integration with existing IT systems. Services such as consulting, system integration, managed services, and support help businesses implement solutions efficiently, reduce operational risks, and optimize performance. Additionally, rapid adoption of cloud-based analytics and the need for real-time insights encourage companies to rely on professional services rather than developing in-house capabilities, fueling market growth.

• The customer analytics segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.   

The Brazil big data analytics market is segmented by application into customer analytics, supply chain analytics, marketing analytics, pricing analytics, workforce analytics, and others. Among these, the customer analytics segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth of the segment is due to businesses’ need to understand consumer behavior, personalize offerings, improve customer experiences, increase retention, and optimize marketing and sales strategies. The rise of e-commerce, digital services, and competitive markets generates vast customer data, making analytics essential for actionable insights and revenue growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Brazil big data analytics market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• IBM Corporation
• Microsoft Corporation
• Amazon Web Services (AWS)
• QlikTech International AB (Qlik)
• Splunk Inc.
• Oracle Corporation
• SAP SE
• SAS Institute Inc.
• TOTVS S.A.
• Semantix
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In February 2024, SAS announced a new distribution agreement with Carahsoft Technology Corp., the trusted government IT solutions provider. Under the agreement, Carahsoft will serve as an SAS Public Sector Distributor, making the company’s analytics, AI, and data management solutions available to US Government agencies through Carahsoft’s reseller partners and various contract vehicles and government schedules.

Market Segment

This study forecasts revenue at the Brazil, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the Brazil big data analytics market based on the below-mentioned segments:

Brazil Big Data Analytics Market, By Component

• Software
• Services

Brazil Big Data Analytics Market, By Application

• Customer Analytics
• Supply Chain Analytics
• Marketing Analytics
• Pricing Analytics
• Workforce Analytics
• Others

FAQ’s

Q1: What is big data analytics?

• Big data analytics is the process of examining large and complex data sets to uncover patterns, trends, and insights that support better business decision-making.

Q2: What are the key drivers of the Brazil big data analytics market?

• Key drivers include digital transformation, cloud adoption, IoT growth, rising data volumes, demand for real-time insights, and government initiatives supporting smart infrastructure.

Q3: Which component dominates the Brazil big data analytics market?

• The services segment dominates due to demand for consulting, system integration, managed services, and support for complex analytics implementations.

Q4: Which application segment is most popular in Brazil?

•  Customer analytics is the leading application, helping businesses understand consumer behavior, personalize offerings, and improve engagement and retention.

Q5: What are the major challenges in this market?

•  Challenges include high implementation costs, a shortage of skilled professionals, data privacy concerns, integration with legacy systems, and limited awareness among SMEs.