Brazil Eye Care Market

Brazil Eye Care Market Insights Forecasts to 2035

• The Brazil Eye Care Market Size Was Estimated at USD 1,590.2 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 5.9% from 2025 to 2035
• The Brazil Eye Care Market Size is Expected to Reach USD 2989 Million by 2035

According to a research report published by Decision Advisor & Consulting, the Brazil Eye Care Market size is anticipated to reach USD 2989 Million by 2035, growing at a CAGR of 5.9% from 2025 to 2035. Brazil’s eye care market grows due to an aging population, rising eye diseases, government screening programs, advanced ophthalmic technologies, increasing private healthcare access, higher disposable income, expanding contact lens adoption, and growing awareness of preventive ocular health and digital retail channels.

Market Overview

Eye care, in simple biological terms, refers to the protection and maintenance of the eye’s structures as the cornea, lens, retina, and optic nerve, to keep them healthy, prevent damage, and support normal vision. In Brazil, the eye care market is growing due to an aging population, rising cases of eye diseases, technological advancements, and increasing demand for preventive products. Additionally, the Brazilian government has implemented various policies to improve access to eye care services in the country. The Unified Health System (SUS) provides free eye exams and treatment for citizens, focusing on preventive measures and early detection of eye conditions. Additionally, the Ministry of Health has established the National Policy of Comprehensive Eye Care, which aims to expand eye care services, increase the availability of ophthalmologists in remote areas, and promote research in the field.

Furthermore, the overall economic growth in Brazil has had a positive impact on the Eye Care market. As the economy continues to grow, more people can afford eye care products and services, leading to increased demand. Additionally, the increasing urbanization and changing lifestyles in Brazil have also contributed to the growth of the market. Additionally, technological advancements in products like advanced lenses and surgical procedures are further driving market growth. The market is expected to continue its positive trajectory in the coming years, offering opportunities for both domestic and international eye care companies to expand their presence and offerings in Brazil

Report Coverage

This research report categorizes the market for the Brazil eye care market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Brazil eye care market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Brazil eye care market.

Driving Factors

Brazil’s eye care market is driven by an aging population, rising prevalence of cataracts, glaucoma, and diabetic retinopathy, expanding access to ophthalmic services, and growing awareness of preventive eye health. Additionally, Technological advancements such as OCT, laser-assisted surgery, and tele-ophthalmology also boost demand. Additionally, Recent developments include government-supported vision-screening programs and increased adoption of advanced diagnostic devices across public and private healthcare facilities.

Restraining Factors

Brazil’s eye care market faces restraints such as high costs of advanced ophthalmic devices and surgeries, limited access to specialized care in rural areas, and lengthy regulatory approval processes. Uneven insurance coverage restricts the adoption of premium treatments, while economic instability affects purchasing power. Additionally, low patient adherence to long-term

Market Segmentation

The Brazil eye care market share is categorized by product type and distribution channel.

• The contact lenses segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Brazil eye care market is segmented by product type into eyeglasses, contact lenses, intraocular lenses, eyedrops, and others. Among these, the contact lenses segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is driven by rising demand for convenient, comfortable, and aesthetically appealing vision-correction options. Growing availability of advanced silicone hydrogel lenses, daily disposables, and specialized lenses for astigmatism and presbyopia has boosted adoption. Increased awareness of eye aesthetics, lifestyle changes, and expanding online sales further support growth. Additionally, young consumers prefer contact lenses over eyeglasses for flexibility in sports, work, and social activities.

• The retail stores segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

The Brazil eye care market is segmented by distribution channel into retail stores, clinics, hospitals, online, and others. Among these, the retail stores segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth of this segment is driven by its wide accessibility, trusted brands, and immediate product availability. Well-established optical shops and pharmacies across urban and semi-urban areas make retail stores the preferred choice for eyeglasses, contact lenses, and OTC eye-care products. Consumers value in-person guidance, product trials, and on-site vision checks, while strong retail networks, promotions, and brand partnerships further reinforce this segment’s dominance.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Brazil eye care market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies                                                                                                                         

• Alcon
• Johnson & Johnson Vision Care
• Carl Zeiss Meditec
• Bausch + Lomb
• EssilorLuxottica
• Topcon
• Nidek
• Hoya
• CooperVision
• Other

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

In March 2021, the company launched the Acuvue® Oasys Multifocal with Pupil Optimized Design, combining the pupil-optimizing platform with the company’s Acuvue® Oasys material, made from senofilcon A, known for its high performance when it comes to comfort and vision correction.

Market Segment

This study forecasts revenue at the Brazil, regional, and country levels from 2020 to 2035. Decision Advisor has segmented the Brazil eye care market based on the below-mentioned segments:

Brazil Eye Care Market, By Product Type

• Eyeglasses
• Contact Lenses
• Intraocular Lenses
• Eye Drops
• Others

Brazil Eye Care Market, By Distribution Channel

• Retail Stores
• Clinics
• Hospitals
• Online
• Others

FAQ’s

1. What is driving the growth of the eye care market in Brazil?

• Growth is driven by an aging population, rising eye diseases, technological advancements, increasing awareness, and strong government-supported vision-care programs.

2. Which product segment dominates the Brazilian eye care market?

• Contact lenses are the largest segment due to high consumer preference, comfort, and wide availability.

3. Which distribution channel leads the market?

• Retail stores dominate, supported by strong optical chains, pharmacies, and in-person product guidance.

4. How is the Brazilian government supporting the eye care sector?

• Through national vision-screening campaigns, expanded public healthcare coverage, and improved access to ophthalmic services.

5. What challenges does the Brazil eye care market face?

• High device costs, unequal rural access, regulatory delays, and low adherence to long-term eye treatments.

6. What recent developments are shaping the market?

• Adoption of tele-ophthalmology, advanced OCT diagnostics, and expansion of preventive eye-care products.