Brazil Tea Market

Brazil Tea Market Insights Forecasts to 2035

• The Brazil Tea Market Size was estimated at USD 565.3 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 5.19% from 2025 to 2035
• The Brazil Tea Market Size is Expected to Reach USD 986.7Million by 2035

According to a Research Report Published By Decision Advisior & Consulting, the Brazil Tea Market Size is anticipated to reach USD 986.7million by 2035, growing at a CAGR of 5.19% from 2025 to 2035. The Brazil tea market driven by the increasing demand for naturally-occurring foods and drinks. Furthermore, the Government's support of sustainable agricultural practices and the continued development of local farmers will help to improve supply by benefitting from rural farming improvements. A growing number of retail channels, and the growth of e-commerce, will continue to create opportunities for further growing global markets through the increased demand for Brazilian teas.

Market Overview

Tea is an industry growing through the creation, sale, and distribution of tea products. This includes all kinds of tea, from black, green, white and oolong teas to herbal teas and specialty blends. By facilitating improved yields and quality in tea production, the Brazilian government is helping rural communities, where agriculture is the primary economic engine, to grow their economies and contribute to sustainable agricultural practices. A more reliable market with greater production capacity means higher domestic sales, enhancing the economies of rural Brazil and promoting a more sustainable agricultural sector in Brazil's tea industry. The government's commitment to fostering and developing a healthy tea industry in Brazil is an essential part of enhancing the overall agricultural infrastructure and stabilizing Brazil's economy. Additionally, through promoting sustainable tea farming practices, the Brazilian government is creating a culture of environmental responsibility among local tea producers while at the same time providing them with financial incentives and educational resources regarding eco-friendly practices, technical assistance, and assistance with long-term sustainability.

Report Coverage

This research report categorizes the market for the Brazil tea market Size based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Brazil tea market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Brazil tea market. 

Driving Factors

The Brazil tea market is driven by the growing consumer awareness about health benefits, increased demand for functional beverages, and wellness trend impact on purchasing decisions. Availability of larger disposable income among expanding middle class, opportunities for premiumization from growth of unique tea varieties innovation in product flavours and packaging. Global exposure through international marketing, tourism, partnerships with international retailers. Additionally, third-party certifications enhance credibility, support development of unique tea profiles in Brazil due to the country's climatic diversity.

Restraining Factors

The market restraints on the Brazil tea market include the small domestic tea growing area, reliance on imports of some tea varieties, and high production costs affecting the market's competitiveness. The market is characterized by low levels of consumer awareness regarding premium teas changing climate conditions and inefficiencies in the supply chain all restricting growth and expansion opportunities within the market.

Market Segmentation

The Brazil tea market share is classified into product type and packaging type.

• The black tea segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Brazil tea market is segmented by product type into green tea, black tea, oolong tea, and others. Among these, the black tea segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is due its popularity among consumers, ease of purchase, a great distribution network through supermarkets, the preference to drink strong and bold-tasting teas, established import channels, and its widespread appeal across all demographic segments.

• The tea bags segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.          

The Brazil tea market is segmented by packaging type into plastic containers, loose tea, paper boards, aluminium tin, tea bags, and others. Among these, the tea bags segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The growth of the segment is due to tea bags being easy to prepare, inexpensive, pre-portioned, and easily found in supermarkets, they dominate the Brazilian tea package market. Factors such as increasingly hectic daily lives, cultural acceptance of different flavours in teas, continued innovation with flavoured teas, and emphasis on green alternatives to traditional black teas are reasons that drive tea bag popularity, resulting in tea bags being the type of tea most frequently purchased and consumed in Brazil.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Brazil tea market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Herboflora
• HELIO AMAYA CIA LTDA
• Yamamotoyama Inc.
• Dr. August Oetker Nahrungsmittel KG
• The Coca-Cola Company (Leão)
• Sítio Shimada
• The Mate Factor, LLC
• MB-Holding GmbH & Co. KG (Martin Bauer)
• Others

Recent Developments:

• In January 2024: JDE Peet's, a global leader in the tea and coffee sector, announced that it had successfully acquired the tea and coffee operations in Brazil from JAV Group. The acquisition, initially announced on July 24, 2023, was completed for an undisclosed cash amount.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Brazil, regional, and country levels from 2020 to 2035. Decision Advisior has segmented the Brazil Tea Market based on the below-mentioned segments:

Brazil Tea Market, By Product Type

• Green Tea
• Black Tea
• Oolong Tea
• Others

Brazil Tea Market, By Packaging Type

• Plastic Containers
• Loose Tea
• Paper Boards
• Aluminium Tin
• Tea Bags
• Others

FAQ’s

Q: What is the Brazil tea market size?

A: The Brazil tea market size is expected to grow from USD 565.3 million in 2024 to USD 986.7million by 2035, growing at a CAGR of 5.19% during the forecast period.

Q: Who are the key players in the Brazil tea market?

A: Herboflora, HELIO AMAYA CIA LTDA, Yamamotoyama Inc., Dr. August Oetker Nahrungsmittel KG, The Coca-Cola Company (Leao), Sítio Shimada, The Mate Factor, LLC, MB-Holding GmbH & Co. KG (Martin Bauer), and Others are the key players in the Brazil tea market.

Q: Who are the target audiences for this market report?

A: The report targets market players, investors, end-users, government authorities, consulting and research firms, venture capitalists, and value-added resellers (VARs).