Canada Active Nutrition Market

Canada Active Nutrition Market Insights Forecasts to 2035

• The Market Size is Expected to Grow at a CAGR of around 7.80% from 2025 to 2035
• The Canada Active Nutrition Market Size is expected to Reach at a significant share by 2035

 According to a Research Report Published by Decision Advisior the Canada Active Nutrition Market is expected to grow at a CAGR of 7.80% during the forecast period 2025-2035. The growing global emphasis on health and fitness, fuelled by increased sports participation and preventative healthcare knowledge, is driving the expansion of the active nutrition market. The increased popularity of exercise and health has resulted in a consistent demand for active nutrition products. Market players are taking advantage of this trend by forming strategic alliances and acquiring companies to extend their product portfolios.

Market Overview

The Canadian active nutrition market comprises items that promote active lifestyles, sports performance, and overall well-being. It includes sports nutrition, functional foods, and dietary supplements, targeting athletes, fitness fanatics, and increasingly, everyday customers looking for energy, recuperation, and health advantages. Protein supplements, sports drinks, and functional foods are examples of items in the active nutrition industry that are intended to assist active lifestyles, performance, or recuperation. Product formulation improvements, such as plant-based proteins, address a wide range of nutritional needs. The emergence of e-commerce and the rise in fitness culture, especially among Gen Z and millennials, fuel strong market expansion in both the professional and recreational sectors.

In 2023, Canada exported a total of $2.4 billion (423.7 thousand tons) in plant-based and animal protein ingredients from across the world. The most popular category for non-animal-derived protein ingredient sales will be plant-based cereal and protein energy bars, followed by dairy products and alternatives (plant-based soy drinks, yoghurt, and cheese) and cooking ingredients and meals (plant-based ready meals, pizza, and food kits).

Report Coverage

This research report categorises the market for the Canada active nutrition market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Canada active nutrition market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Canada active nutrition market.

Driving Factors

The Canadian active nutrition market is being driven by rising health consciousness among consumers, who are increasingly looking for items such as protein supplements, sports nutrition, and plant-based solutions to help with fitness, recuperation, and general well-being. Along with government programs encouraging healthy lives and the fitness industry's explosive growth, the demand for individualised nutrition, organic substitutes, and e-commerce accessibility all contribute to the rise of physical activity. Probiotics for gut health and sustainable plant-based proteins are instances of technological advancements in product formulations that fill dietary gaps caused by urbanisation. This trend of diversity and innovation helps businesses stay competitive by developing items that appeal to a modern, health-conscious client base.

Restraining Factors

The active nutrition market in Canada is constrained by a number of problems, the most notable of which are high product costs, regulatory barriers, and consumer awareness gaps.

Market Segmentation

The Canada active nutrition market share is classified into product type and end user.

• The protein supplements segment dominated the market in 2024 and is anticipated to grow at a substantial CAGR over the forecast period.

The Canada active nutrition market is divided by product type into protein supplements, collagen and marine peptides, protein, and functional ingredients. Among these, the protein supplements segment dominated the market in 2024 and is anticipated to grow at a substantial CAGR over the forecast period. This is because it fulfils the most important consumer needs: muscle maintenance, recovery, and satiety. Protein dominates because of its high bioavailability, fast digestion, and established supply lines. It is used as a foundation ingredient in formulations by large CPGs and in sports. Plant proteins such as pea, soy, and oat are also gaining popularity, owing to flexitarian consumers, allergy concerns, and a focus on sustainability.

• The sports nutrition segment held a significant share in 2024 and is projected to grow at a rapid pace during the forecast period.

The Canada active nutrition market is segmented by end user into sports nutrition, clinical nutrition, weight management consumers, and recreational fitness users. Among these, the sports nutrition segment held a significant share in 2024 and is projected to grow at a rapid pace during the forecast period. The catering is tailored to athletes and fitness enthusiasts who require specialist solutions for performance, hydration, and recuperation. The segment's development to include recreational users is also contributing to its growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Canada active nutrition market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Canadian Protein
• Nutrabolics
• Herbaland Naturals Inc.
• Nutrabomb Inc.
• BioSteel Sports Nutrition Inc
• Platinum Naturals
• Ananta Nutritionals
• TWC Nutrition Ltd.
• Others

Recent Developments:

• In October 2025, Bloom Nutrition, a U.S.-based wellness brand, made its first international retail move by launching in Canada through Walmart. Its flagship Greens & Superfoods Powder is now available in over 300 Walmart stores nationwide and online at walmart.ca, marking a major milestone in its global expansion.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Canada, regional, and country levels from 2020 to 2035. Decision Advisior has segmented the Canada active nutrition market based on the below-mentioned segments:

Canada Active Nutrition Market, By Product Type

• Protein Supplements
• Collagen and marine peptides
• Protein
• Functional ingredients

Canada Active Nutrition Market, By End User

• Sports Nutrition
• Clinical Nutrition
• Weight Management Consumers
• Recreational Fitness Users

FAQ

Q1: What is the projected growth rate of the Canadian active nutrition market?

The Canadian active nutrition market is expected to grow at a CAGR of 7.80% during the forecast period from 2025 to 2035.?

Q2: What are the primary driving factors for the market?

Rising health consciousness drives demand for protein supplements, sports nutrition, and plant-based products supporting fitness and recovery, boosted by fitness culture, e-commerce, government health programs, and innovations like probiotics and sustainable proteins.?

Q3: Which product type segment leads the market?

Protein supplements dominated in 2024 and are projected to grow at a substantial CAGR, due to high bioavailability, quick digestion, and popularity in muscle maintenance, with plant-based options like pea and soy gaining traction for sustainability.?

Q4: What end-user segment holds the largest share?

Sports nutrition held a significant share in 2024 and is expected to grow rapidly, serving athletes and enthusiasts for performance, hydration, and recovery, while expanding to recreational users.?

Q5: Who are the key companies in the Canadian active nutrition market?

Major players include Canadian Protein, Nutrabolics, Herbaland Naturals Inc., Nutrabomb Inc., BioSteel Sports Nutrition Inc., Platinum Naturals, Ananta Nutritionals, and TWC Nutrition Ltd.?

Q6: What recent developments highlight market expansion?

In October 2025, U.S.-based Bloom Nutrition launched its Greens & Superfoods Powder in over 300 Walmart stores and online in Canada, marking its first international retail expansion.?

Q8: What types of products are included in active nutrition?

The market covers protein supplements, collagen and marine peptides, protein ingredients, and functional ingredients like sports drinks and functional foods for energy, recovery, and well-being.?

Q9: How does export activity influence the market?

In 2023, Canada exported Can$2.4 billion in plant-based and animal protein ingredients, with strong demand for cereal bars, dairy alternatives, and ready meals supporting domestic growth.?

Q10: Which consumer groups drive demand?

Athletes, fitness enthusiasts, Gen Z, millennials, weight management users, and recreational fitness consumers fuel expansion through active lifestyles and a preventative health focus.?