Canada Advertising Market

Canada Advertising Market Insights Forecasts to 2035

• The Canada Advertising Market Size was estimated at USD 13.35 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 5.04% from 2025 to 2035
• The Canada Advertising Market Size is Expected to Reach USD 22.92 Billion by 2035

According to a research report published by Decision Advisor and Consulting, The Canada Advertising Market Size is Anticipated to reach USD 22.92 Billion by 2035, Growing at a CAGR of 5.04% from 2025 to 2035. The industry is growing strongly due to digital channels are steadily replacing traditional formats, which leads to a dynamic transformation. Further, the market is driven by mobile-first consumer behaviour and sophisticated targeting capabilities, social media and high integration of AI-driven tools and contextual creativity support digital and programmatic formats.

Market Overview

The Canadian advertising market is referred to sector that focuses on promoting goods, services, and brands to Canadian consumers through traditional and digital channels with substantial expenditure and other supportive services. In addition to drastically expanding online platforms like social media, search, display ads, programmatic advertising, connected TV (CTV), and digital audio. It involves traditional media like radio, television, print (newspapers and magazines), and outdoor advertising. Moreover, changes in consumer preferences and technological advancements that allow for highly targeted, data-driven campaigns, particularly for digital and mobile platforms which create new market opportunities.

The Canadian government spends about $60 billion a year on advertising, with a large amount going toward digital media like social media, search engine marketing, and display ads. Programmatic advertising will account for 84.5% of Canada’s advertising revenue by 2030.

Report Coverage

This research report categorises the market for the Canada advertising market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Canada advertising market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Canada advertising market.

Driving Factors

The ongoing dominance and development of digital advertising channels, particularly search, social, and video platforms, are the key drivers of the Canadian advertising market. Furthermore, advertisers can now reach audiences with previously unheard-of accuracy and efficiency, owing to the rise of mobile-first consumer behaviours, sophisticated AI and machine learning for targeted campaigns, and a significant shift toward programmatic buying. Moreover, as major brands prioritise genuine connections with customers, influencer- and creator-led content, especially on platforms like TikTok, Instagram, and YouTube, is also boosting engagement and advertising ROI, which opens up new market opportunities. Additional market growth flows on both domestic and international platforms are changing due to regulatory frameworks like Canada’s Digital Services Tax and other schemes that work together to shape Canada’s changing advertising market expansion.

Restraining Factors

The Canadian advertising market is constrained by several variables, among which are the diverse nature of regulations, rising rivalry, and shifts in customer behaviour.

Market Segmentation

The Canada advertising market share is classified into format, and offering.

• The video segment held a significant share in 2024 and is anticipated to grow at a rapid pace over the forecast period.

The Canada advertising market is segmented by format into text, image, video, and others. Among these, the video segment held a significant share in 2024 and is anticipated to grow at a rapid pace over the forecast period. Companies can successfully position their products in the market by using short-form video advertisements, like how-to guides and customer user demos. Furthermore, video advertisements reach a wider audience, providing more chances to interact with target audiences and hasten purchases. Moreover, major brands and businesses are using captivating video content more to increase brand awareness, especially on social media sites like Facebook, Instagram, YouTube, and TikTok.

• The internet advertising segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

The Canada advertising market is divided by offering into television advertising, print advertising, radio advertising, outdoor advertising, internet advertising, and others. Among these, the internet advertising segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. This is due to businesses can track user interactions with ads, measure success rates, and keep an eye on their campaigns with this type of advertising. Moreover, choosing the most popular keywords and organising campaigns for them helps businesses optimise their tactics.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the Canada advertising market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Cossette              
• Zulu Alpha Kilo
• Sid Lee.
• DDB Canada
• Rethink
• Juniper Park\TBWA
• Lg2
• Camp Jefferson
• Others

Recent Developments:

• In August 2025, Google Ads officially launched a 20-week pilot program in Canada that allows federally licensed cannabis businesses to advertise on Google Search. This marks the first time cannabis-related products and services can legally appear in Google’s search engine results pages.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Canada, regional, and country levels from 2020 to 2035. Decision Advisor has segmented the Canada advertising market based on the below-mentioned segments:

Canada Advertising Market, By Format

• Text
• Image
• Video
• Others

Canada Advertising Market, By Offering

• Television Advertising
• Print Advertising
• Radio Advertising
• Outdoor Advertising
• Internet Advertising
• Other

FAQ

Q: What is the market size and projected growth of the Canadian advertising market?

A: The Canadian advertising market was estimated at USD 13.35 billion in 2024 and is expected to grow at a CAGR of 5.04% to reach USD 22.92 billion by 2035.

Q: What are the main advertising formats in Canada?

A: The market includes text, image, video, and other formats, with video holding a significant and rapidly growing share due to the popularity of short-form content and social media platforms like TikTok, Instagram, and YouTube.

Q: What types of advertising offerings does the market include?

A: Key offerings include television advertising, print advertising, radio advertising, outdoor advertising, internet advertising, and others. The internet advertising segment dominated the market in 2024 due to its measurable and optimizable nature.

Q: What are the key growth drivers?

A: Growth is driven by the ongoing shift from traditional to digital channels, mobile-first consumer behaviour, advanced targeting capabilities powered by AI and machine learning, and the emergence of programmatic advertising. Influencer and creator-led marketing is also a crucial factor in enhancing engagement.

Q: What are the main challenges to market growth?

A: The market faces challenges from regulatory diversity, increasing competition, and changing consumer behaviour patterns.

Q: Who are the major players in the Canadian advertising market?

A: Notable companies include Cossette, Zulu Alpha Kilo, Sid Lee, DDB Canada, Rethink, Juniper Park\TBWA, Lg2, and Camp Jefferson.

Q: What are some recent developments?

A: In August 2025, Google Ads launched a 20-week pilot program enabling federally licensed cannabis businesses in Canada to advertise legally on Google Search for the first time