Canada Direct Selling Market

Canada Direct Selling Market Size Insights Forecasts to 2035

• The Canada Direct Selling Market Size Was Estimated at USD 6.72 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 7.8% from 2025 to 2035
• The Canada Direct Selling Market Size is Expected to Reach USD 15.36 Billion by 2035

According to a Research Report Published by Decisions Advisors & Consulting, The Canadian Direct Selling Market Size is anticipated to Reach USD 15.36 Billion by 2035, Growing at a CAGR of 7.8% from 2025 to 2035. The Canadian direct selling market is driven by a growing customer demand to inspect and verify a product before buying. Increasing customer need for product inspection and verification before purchase. The popularity of direct-to-consumer (D2C) distribution channels has increased as a result of changing customer needs and new business models fostered by the internet ecosystem. For the marketing of goods and services, direct selling is a vibrant and rapidly expanding distribution channel.

Market Overview

Customers, participants in the business, and the communities in which direct sellers and direct selling enterprises operate all gain from the direct selling sector. Customers by offering high-quality items and informed, in-person personal assistance. As a low-risk stepping stone to entrepreneurship, it also helps individuals who go on to become independent distributors or business owners. Direct selling activity in Canada is governed by individual provinces and territories, as well as by federal legislation. In particular, products such as cosmetics and dietary supplements are governed by regulations overseen by Health Canada.

In Canada, direct selling retail sales for 2020 were US$3.09 billion, ranking 13th globally. In the same year, there were 1.39 million Canadians participating in direct selling, with nearly 50% of them living in large urban areas.

In November 2024, Younique, a well-known direct marketing business in Canada, started packaging its skincare goods in environmentally friendly ways. Direct selling companies have connected with most of their customers by consistently introducing new products. Additionally, companies have been developing new product iterations to satisfy the changing demands of modern consumers.

Report Coverage

This research report categorizes the market for the Canada direct selling market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Canada direct selling market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Canada direct selling market.

Driving Factors

The direct selling markets in Canada are driven by the growing customer want to check and verify a product before buying it. Direct-to-consumer distribution channels have become more prevalent as a result of changing customer needs and new business models brought about by the internet ecosystem. A vibrant and rapidly expanding distribution method for the promotion of products and services is direct selling. Many people have access to extra revenue streams through direct selling, which also promotes microbusiness. rising knowledge of dynamic sales techniques that do away with the necessity for resellers. In addition to being faster and requiring less risk, this marketing strategy offers greater support for new product developments and significant profit possibilities.

Restraining Factors

The direct selling market in Canada is restrained by fierce competition in mature markets, making it difficult to acquire new customers due to the market is already saturated. Expanding a network is more difficult when distributor turnover is high. This is a result of their lack of motivation or inadequate compensation, issues with adhering to the regulations, and the fiercely competitive environment not only provides a threat to the expansion of already-existing direct selling businesses but also presents obstacles for newcomers looking to make a name for themselves in the market.

Market Segmentation

The Canadian direct selling market share is categorized by product and end user.

• The health and wellness segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Canadian direct selling market is segmented by product into health and wellness, cosmetics and personal care, household goods, and durables. Among these, the health and wellness segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth is facilitated by the increasing incidence of chronic illnesses in Canada. Numerous illnesses and problems have been brought on by consumers' busy and sedentary lifestyles. Inappropriate eating habits reduce the intake of essential minerals and nutrients required for the body's active and healthy operation. The pandemic's combined with consumers' heightened focus on their health and the growing use of wellness and health products to stay in shape.

• The individual customers segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

The Canadian direct selling market is segmented by end user into individual customers, commercial customers. Among these, the individual customers segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The growth of the segment is driven by the products for wellness, home care, and personal care are sold directly to individual consumers. Individual customers frequently choose direct selling due to its convenience, tailored suggestions, and alluring pricing.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Canada direct selling market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies                                                                                                                         

• Organo
• Sunrider
• Nowsite
• Amway
• Avon
• Mary Kay
• USANA
• Immunotec
• Arbonne
• Monat
• Scentsy
• Mannatech
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

In July 2025, the Direct Sellers Association of Canada announced a partnership with Brock University in Ontario, Canada. Together, they lead an educational program called Fundamental Sales Skills for Direct Sellers that promotes and supports the professionalization and long-term success of direct sellers.

Market Segment

This study forecasts revenue at the Canada, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the Canada Direct Selling Market based on the below-mentioned segments:

Canada Direct Selling Market, By Product

• Health and wellness
• Cosmetics and personal care
• Household goods and durables

Canada Direct Selling Market, By End User

• Individual Customers
• Commercial Customers