Canada Fitness Trackers Market

Canada Fitness Trackers Market Size Insights Forecasts to 2035

• The Canada Fitness Trackers Market Size Was Estimated at USD 4.29 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 17.63% from 2025 to 2035
• The Canada Fitness Trackers Market Size is Expected to Reach USD 25.59 Billion by 2035

According to a Research Report Published by Decisions Advisors & Consulting, The Canadian Fitness Trackers Market Size is anticipated to Reach USD 25.59 Billion by 2035, Growing at a CAGR of 17.63% from 2025 to 2035. The market is driven by the increased focus on individual fitness and the requirement for real-time health monitoring. With the help of these stylish wearable devices, users can monitor a variety of health indicators, including heart rate, steps taken, sleep quality, and even stress levels, giving them important information about their overall health.

Market Overview

A fitness tracker is a wearable device and the apps which is used to monitor and assess an individual's physical, physiological reactions, and general health. To provide users with efficient information about their daily tasks and health reports, this gadget is used to track the footsteps taken, distance travelled, calories burned, heart rate or heart rhythm and sleep habits. The market for fitness trackers has potential due to their incorporation of cutting-edge technologies such as AI and machine learning, which give information and feedback about the user's health. Moreover, government programs and public health campaigns that promote active lifestyles and discourage sedentary behavior are driving the demand for fitness trackers. partnerships with healthcare providers and insurance organizations, who could distribute fitness trackers as part of wellness programs to encourage healthy lifestyle choices. Government programs and public health initiatives that encourage active lifestyles and discourage sedentary behavior are driving the fitness tracker market.

Report Coverage

This research report categorizes the market for the Canada fitness trackers market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Canada fitness trackers market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Canada fitness trackers market.

Driving Factors

The fitness trackers markets in Canada are driven by consumer health and fitness awareness is growing; wearables are becoming more widely used in healthcare, corporate wellness initiatives are expanding, sports and fitness culture is growing, and technology is becoming more precise and feature-rich. The functionality and user experience of fitness trackers have also been greatly improved by technological developments, such as longer battery life, better sensor accuracy, and greater communication functions. successful marketing initiatives.

Restraining Factors

The fitness trackers market in Canada is majorly restrained by the high cost of the tracker devices cannot be afforded by some people, the chance of inaccurate readings, data privacy concerns, battery life problems, competition between companies and saturation, accuracy issues, and integration challenges with other devices. Stringent regulatory concerns about the health data privacy and devices make complicated distribution and strategies complicated.

Market Segmentation

The Canadian fitness trackers market share is categorized by type, application, distribution channel and wearing type.

• The smart watches segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Canadian fitness trackers market is segmented by type into smart watches, smart bands, smart clothing, and others. Among these, the smart watches segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth is driven by a it contains sophisticated health monitoring, application support, and communication ability for basic fitness tracking. Due to their adaptability, smart watches can apply to a wider spectrum of customers, such as fitness enthusiasts and those seeking a comprehensive wearable for managing daily life.

• The heart rate tracking segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on application, the Canadian fitness trackers market is segmented into heart rate tracking, sleep monitoring, glucose monitoring, sports, running tracking, cycling tracking, and others. Among these, the heart rate tracking segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The growth of the segment is driven by the most used fitness tracking devices, having a range from basic smart to complex smart, which use heart rate sensors widely, since continuous heart rate monitoring provides users with useful information about their health-related heart during the activity and the rest, it appeals to a wide range of customers interested in wellness and fitness.  

•  The offline accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Canadian fitness trackers market is segmented by distribution channel into online, offline. Among these, the offline segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth is driven by a in offline shopping, customers touch and feel the product before purchasing, such as department shops, sporting goods stores, and electronics merchants. Due to they can try on equipment, receive personal assistance from people in shops, and the benefit is immediate product availability, that's why many consumers still choose offline shopping.

• The hand wear segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on wearing type, the Canadian fitness trackers market is segmented into hand wear, leg wear, head wear and others. Among these, the hand wear segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The growth of the segment is driven by the vast majority of consumers looking for fitness monitoring capabilities, these devices are the favored option due to their ease of wear on the wrist, as well as their ability to blend in with daily activities and fashion choices. The hand wear segment's leading position is a result of the technology's maturity, the large range of available designs and features, and the established customer familiarity.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Canada fitness trackers market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies                                                                                      

• Hexoskin
• Smart Fit Electronics
• Health Gauge
• Vivametrica
• HelpWear
• Cardiotrack Global
• Blackline Safety
• Body M3canix Inc.
• Safetracks GPS Canada
• AITAFY
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

In August 2024, Hexoskin, a Montreal-based digital health and AI company developing medical-grade wearables and algorithms for health monitoring and diagnostics, announced an additional USD $4.2M capital raise to invest in growth, digital biomarkers research, and new AI-based digital diagnostics solutions.

Market Segment

This study forecasts revenue at the Canada, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the Canada Fitness Trackers Market based on the below-mentioned segments:

Canada Fitness Trackers Market, By Type

• Smart Watches
• Smart Bands
• Smart Clothing
• Others

Canada Fitness Trackers Market, By Application

• Heart Rate Tracking
• Sleep Monitoring
• Glucose Monitoring
• Sports
• Running Tracking
• Cycling Tracking
• Others

Canada Fitness Trackers Market, By Distribution Channel

• Online
• Offline

Canada Fitness Trackers Market, By Wearing Type

• Hand Wear
• Leg Wear
• Head Wear
• Others