Canada Pet Calming Products Market

Canada Pet Calming Products Market Insights Forecasts to 2035

• The Canada Pet Calming Products Market Size was estimated at USD 900.22 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 5.80% from 2025 to 2035
• The Canada Pet Calming Products Market Size is Expected to Reach USD 1673.74 Million by 2035

According to a research report published by Decision advisior & Consulting, the Canada Pet Calming Products Market is anticipated to reach USD 1673.74 million by 2035, growing at a CAGR of 5.80% from 2025 to 2035. The market for calming products is being driven by an increase in pet ownership, a growing awareness of the emotional and behavioural wellness of pets, and the premiumization of pet care. The demand for beneficial calming methods is further driven by the humanisation of pets and the growth of pet wellness trends. Further, these are bolstered by continuous innovation and research in the industry, which improves product effectiveness and drives market growth.

Market Overview

The Canadian pet calming products market is a segment of the pet care sector that concentrates on goods that utilise pheromone diffusers, chews, sprays, supplements, and other calming solutions. Many pets suffer from stress and nervousness from a variety of triggers, stress, anxiety, and problems with including being away from their owners, unfamiliar environments, loud noises, or frequent disturbances. Further, reducing stressful circumstances like travel, storms, or separation, they seek to give pets comfort and relaxation. Plenty of alternatives are provided by pet calming merchandise that decrease stress, anxiety, and fear-related behaviours in animals. A pet calming product is an essential part of pet care due to its direct impact on the emotional and mental welfare of pets. Mental health is also a vital part of a pet's happiness, just like physical health and hygiene. This industry is driven by rising pet ownership and increased awareness of animal mental health; the sector is rapidly growing. Moreover, to guarantee that these formulas function and are safe for animals, key industry leaders, manufacturers, and veterinarians invest heavily in product safety, efficacy, with support of regulatory compliance.

The $1.3 billion provided to research and innovation in Canada's 2025 budget may indirectly assist businesses creating calming products and other pet health and wellness solutions. These discussions on non-prescription CBD animal products are being launched by Health Canada, which could result in future government-backed initiatives in the pet calming business and possibly more precise standards.

Report Coverage

This research report categorises the market for the Canada pet calming products market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Canada pet calming products market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Canada pet calming products market.

Driving Factors

The Canadian pet calming products market is driven by a rising number of pets, individuals are getting more wary of pet anxiety disorders like separation anxiety and noise phobias, and the trend of treating pets like family members who want to be healthy in every way. This development is driven by the growing demand for natural, organic, and non-pharmacological products such as pheromone diffusers, herbal supplements, CBD-infused treats, and anxiety wraps, as well as the expansion of e-commerce and veterinary advice that prioritises behavioural health. In addition to pet humanisation and significant investment in wellness, innovations in delivery formats (such as chews, gels, and smart collars) further accelerate wide market opportunities.

In May 2023, Canada Pooch launched its Weighted Calming Collection in Toronto. The line was inspired by weighted blankets for humans and designed to help calm anxious dogs. A WEIGHTED CALMTM insert composed of non-toxic microbeads is used in the Weighted Calming Vest to evenly distribute weight and apply light pressure to the dog's shoulders, resulting in a calmer emotional state. 

Restraining Factors

The Canadian pet calming products market is restricted by some factors such as a lack of scientific proof, a high price sensitivity, and a lack of awareness among consumer and their demand. The launch of new pet calming products is being slowed by regulatory obstacles and regional differences in compliance.

Market Segmentation

The Canada pet calming products market share is classified into product, and ingredient type.

• The snack and treats segment dominated the market in 2024 and is projected to grow at a significant CAGR during the forecast period.

The Canada pet calming products market is segmented by product into food and supplements, snack and treats, gel and ointment, chews and toys, spray and mist, and others. Among these, the snack and treats segment dominated the market in 2024 and is projected to grow at a significant CAGR during the forecast period. These products' popularity stems from how simple they are to use and how well they work to calm pets. Because calming snacks and treats are easy to incorporate into a pet's daily routine, pet owners prefer them. These products frequently contain calming ingredients like chamomile, valerian root, or CBD.

• The natural ingredients segment held a substantial share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Canada pet calming products market is segmented by ingredient type into natural ingredients, synthetic ingredients, essential oils, vitamins and supplements. Among these, the natural ingredients segment held a substantial share in 2024 and is expected to grow at a significant CAGR during the forecast period. Customers are growing increasingly concerned about the health of both their own products and the products they use for their pets. They are thought to be safer and less prone to negative reactions than synthetic substitutes, these ingredients are favoured.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Canada pet calming products market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an in-depth analysis of the companies' current news and developments, including product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for evaluating the overall competition in the market.

List of Key Companies

• Avapet Canada
• Legault Group
• Trueleaf Petcare Inc.
• Sentry Petcare
• Ceva Canada
• VetPlus Global
• Furble
• Canada Pet Care
• Petland Canada
• Others

Recent Developments:

• In November 2025, Charm Pet Food, a family-owned company, launched its new kibble line on Canada Day 2025. The brand emphasises locally sourced ingredients and functional nutrition, positioning itself as a premium Canadian pet food option.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Canada, regional, and country levels from 2020 to 2035. Decision advisior has segmented the Canada pet calming products market based on the below-mentioned segments:

Canada Pet Calming Products Market, By Product

• Food and Supplements
• Snack and Treats
• Gel and Ointment
• Chews and Toys
• Spray and Mist
• Others

Canada Pet Calming Products Market, By Ingredient Type

• Natural Ingredients
• Synthetic Ingredients
• Essential Oils
• Vitamins and Supplements

FAQ

Q: What is the market size and growth forecast?

A: The Canada Pet Calming Products Market was valued at USD 900.22 million in 2024 and is projected to reach USD 1,673.74 million by 2035, growing at a CAGR of 5.80% from 2025-2035.

Q: What are the main market segments?

A: Segmented by product into food/supplements, snacks/treats (dominant at 36-39% share for convenience), gels/ointments, chews/toys, sprays/mists, and others. By ingredient, natural ingredients lead (45%+ share) over synthetic, essential oils, and vitamins/supplements due to safety preferences.?

Q: What drives market growth?

A: Growth stems from rising pet ownership, pet humanisation, awareness of anxiety issues (e.g., separation, noise phobias), demand for natural/non-pharma options like CBD treats and pheromone diffusers, e-commerce expansion, and veterinary endorsements. Innovations in formats like smart collars and the 2025 Budget's $1.3B R&D funding indirectly support pet wellness.?

Q: What challenges exist?

A: Restraints include lack of scientific validation, high prices, low consumer awareness, regulatory hurdles for new products, and regional compliance variations.?

Q: Who are the key players?

A: Major companies include Avapet Canada, Legault Group, Trueleaf Petcare Inc., Sentry Petcare, Ceva Canada, VetPlus Global, Furble, Canada Pet Care, and Petland Canada.

Q: What are recent developments?

A: Canada Pooch launched its Weighted Calming Collection in May 2023 for anxious dogs; Charm Pet Food introduced a functional kibble line in November 2025 with local ingredients