Canada Pet DNA Testing Market

Canada Pet DNA Testing Market Insights Forecasts to 2035

• The Canada Pet DNA Testing Market Size was estimated at USD 20.15 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 7.30% from 2025 to 2035
• The Canada Pet DNA Testing Market Size is Expected to Reach USD 43.75 Million by 2035

According to a Research Report Published by decision advisor & Consulting, the Canada Pet DNA Testing Market is anticipated to reach USD 43.75 million by 2035, growing at a CAGR of 7.30% from 2025 to 2035. The market is growing as a result of a number of factors, including the growing number of pets with different genetic backgrounds, the growing interest in personalised pet healthcare, the growing awareness among pet owners of the advantages of DNA testing, and the cooperation between geneticists and veterinary professionals.

Market Overview

The market for pet DNA testing in Canada is the area of animal health diagnostics that focuses on genetic testing of companion animals, mainly dogs and cats, for traits, ancestry, health risks, and breed identification. This market is driven by the growing demand for individualised veterinary care and pet ownership. By means of the analysis of an animal's genetic material, pet DNA testing reveals the breed composition, ancestry, and possible health risks of the animal. Usually, a facial swab is used to obtain a DNA sample, which is subsequently examined in a lab to produce a thorough genetic profile. Equipped with this knowledge, pet owners and veterinarians can customise choices regarding nutrition, exercise, and preventative medical care, ultimately improving the pet's general health. The market is further driven by growing awareness of inherited diseases and the importance of preventive healthcare, particularly among veterinarians and pet owners. Pet DNA tests enable proactive health management by identifying genetic markers for diseases, enabling prompt interventions. Another important factor has been the rise in popularity of at-home testing kits, which provide owners with an easy way to learn more about their pets' genetic makeup.

Report Coverage

This research report categorises the market for the Canada pet DNA testing market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Canada pet DNA testing market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Canada pet DNA testing market.

Driving Factors

The market is expanding rapidly due to a rise in pet owners' knowledge of genetic health problems. In order to learn about inherited disorders and the benefits of genetic testing, owners are increasingly relying on media coverage, veterinary advice, and internet resources. The promotion of DNA testing as a standard component of pet care is greatly aided by veterinarians. Furthermore, owners are spending more on their pets' medical care, including cutting-edge options, as a result of the growing trend of pet humanisation. These tests' adoption rates are being further fueled by improvements in their accessibility, affordability, and accuracy due to technological advancements in genetic testing.
The significance of comprehending genetic risks is highlighted by this general movement towards increased awareness and a proactive approach.

Restraining Factors

The high price of pet DNA testing is a barrier to market growth, particularly in areas where consumers are price-sensitive. These services are not widely adopted because many potential clients view them as luxuries rather than necessities. Additionally, pet owners are unaware of its advantages, which is made worse in developing nations by the lack of access to cutting-edge veterinary facilities and services. 

Market Segmentation

The Canada pet DNA testing market share is classified into sample type and test type.

• The saliva segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period.

The Canada pet DNA testing market is segmented by sample type into blood, saliva, semen, and others. Among these, the saliva segment held a significant share in 2024 and is expected to grow at a rapid pace during the forecast period. The market for pet DNA testing is dominated by saliva-based tests because they are easier to use and convenient than alternative methods like blood sampling. It is simple and safe to take a sample of a dog's saliva, usually by swabbing the inside of the cheek. The growing popularity of saliva DNA testing is fueled by its ease of collection, particularly for owners who are not familiar with more complex procedures.

• The health and wellness segment dominated the market in 2024 and is anticipated to grow at a substantial CAGR during the forecast period.

The Canada pet DNA testing market is divided by test type into breed profile, genetic diseases, health and wellness. Among these, the health and wellness segment dominated the market in 2024 and is anticipated to grow at a substantial CAGR during the forecast period. This is due to a better understanding of the breeds, characteristics, and possible health risks of their pets, and pet owners are becoming more interested in pet DNA testing. This encourages early preventive care while assisting in the prediction of size, temperament, and exercise requirements. Pet DNA tests, veterinarians, breeders, and owners can develop individualised treatment regimens and diets based on genetic predispositions, which is driving their demand.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the Canada pet DNA testing market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• HealthGene
• DPAncestry
• TATUM Bioscience
• Modulari-T Bio
• Genetrack Biolabs
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Canada, regional, and country levels from 2020 to 2035. decision advisor has segmented the Canada Pet DNA Testing Market based on the below-mentioned segments:

Canada Pet DNA Testing Market, By Sample Type

• Blood
• Saliva
• Semen
• Others

Canada Pet DNA Testing Market, By Test Type

• Breed Profile
• Genetic Diseases
• Health and Wellness

FAQ

1. What was the market size of the Canada Pet DNA Testing Market in 2024?

The market size was estimated at USD 20.15 million in 2024.

2. What is the projected market size by 2035?

The market is anticipated to reach USD 2,478.98 million by 2035.

3. What is the expected growth rate (CAGR) during 2025-2035?

The market is expected to grow at a CAGR of around 7.30%.

4. Which sample type held a significant market share in 2024?

The saliva segment held a significant share due to ease of collection and convenience.

5. What are the key test types in the market?

The key test types include Breed Profile, Genetic Diseases, and Health and Wellness.

6. Which test type dominated the market in 2024?

The Health and Wellness segment dominated the market in 2024.

7. What is driving growth in the Canadian Pet DNA Testing Market?

Growth is driven by the increasing number of pets with diverse genetic backgrounds, rising interest in personalised pet healthcare, awareness of DNA testing benefits among pet owners, and collaboration between geneticists and veterinary professionals.

8. Who are the key market players?          

                    Important companies include HealthGene, DPAncestry, TATUM Bioscience, Modulari-T Bio, and Genetrack Biolabs.