Canada Protein Water Market

Canada Protein Water Market Insights Forecasts to 2035

• The Canada Protein Water Market Size was estimated at USD 17.45 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 8.41% from 2025 to 2035
• The Canada Protein Water Market Size is Expected to Reach USD 42.44 Million by 2035

According to a research report published by decision advisor & Consulting, the Canada Protein Water Market is anticipated to reach USD 42.44 million by 2035, growing at a CAGR of 8.41% from 2025 to 2035. The growing fitness and wellness trends, the popularity of functional drinks, growing health consciousness, and the need for convenient, high-protein beverages are driving the market. 

Market Overview

The segment of the Canadian functional beverage industry that manufactures and markets ready-to-drink water infused with protein and intended to offer hydration and nutritional advantages to athletes, fitness enthusiasts, and health-conscious consumers is known as the protein water market. Purified water and protein, usually whey, collagen, or plant-based isolates, are combined to create protein water, a functional beverage. It offers protein for weight control, muscle recovery, and overall wellness while supplying hydration. Sports nutrition, recovery after exercise, and meal supplementation are common applications. It often comes with vitamins, electrolytes, or natural flavours to support daily nutritional needs and performance. Customers want hydration along with general nutritional advantages and muscle support. Protein water comes in a variety of flavours and is frequently produced with whey or plant-based proteins.

$2.4 billion (423.7 thousand tonnes) worth of plant-based and animal protein ingredients were exported from Canada to other countries in 2023. In 2023, South Korea (4.1%), China (2.4%), and the United States (77.4%) were Canada's top three international import markets for these protein ingredients.

One of Canada's five Global Innovation Clusters, Protein Industries Canada, has recently announced a number of government-backed projects and investments to support the domestic protein industry, such as plant-based protein products and protein water.

Protein Industries Canada invested more than $1.3 million in five projects in 2025 with the goal of increasing the use and accessibility of Canadian protein ingredients, with a focus on plant-based proteins, to promote sustainability and job creation in the agri-food industry.

Also, support innovation from farm to fork, the organisation was awarded $15 million in new federal funding for the advancement of genomics and artificial intelligence research.

Report Coverage

This research report categorises the market for the Canada protein water market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Canada protein water market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Canada protein water market.

Driving Factors

The market is propelled by advancements in flavour and formulation, growing consumer demand for functional beverages that go beyond conventional sports drinks, and growing knowledge of the benefits of protein for immunity and ageing. There are potential opportunities to launch plant-based and clean-label versions, increase retail and internet distribution channels, and take advantage of agreements with fitness and wellness companies. Additionally, there are opportunities for market expansion and differentiation due to the growing interest in eco-friendly production techniques and sustainable packaging. Also, rising demand among vegan and lactose-intolerant consumers creates novel opportunities in the protein water market expansion. The growing demand could also be increased by focusing on developing markets and partnering with fitness and health influencers for marketing.

The Road to $25 Billion plan aims to expand the production of plant-based ingredients in Canada. With a focus on clean-label, sustainable practices, these investments support the development of sophisticated protein-rich foods and functional hydration products like protein water. Further, by strengthening the robust supply chain and technological innovation, the government's ongoing funding, along with strategic alliances between businesses and academic institutions, seeks to maintain Canada's leadership in the global market for plant-based proteins.

Restraining Factors

High product costs, low consumer awareness, problems with taste acceptance, regulatory barriers, and competition from other functional beverages are some of the factors limiting the Canadian protein water market.

Market Segmentation

The Canada protein water market share is classified into product and source.

• The flavoured segment held a significant share in 2024 and is expected to grow at a remarkable CAGR over the forecast period.

The Canada protein water market is divided by product into flavoured and unflavoured. Among these, the flavoured segment held a significant share in 2024 and is expected to grow at a remarkable CAGR over the forecast period. The segment is driven by consumers' desire for functional beverages with improved taste. Fitness enthusiasts, athletes, and health-conscious consumers looking for easy protein intake are all drawn to it. Flavoured varieties continue to be a mainstay in protein water portfolios around the world, guaranteeing steady demand and bolstering market revenue.

• The whey protein segment held a substantial share in 2024 and is expected to grow at a notable CAGR during the forecast period.

The Canada protein water market is segmented by source into whey protein, collagen protein, plant-based protein, and others. Among these, the whey protein segment held a substantial share in 2024 and is expected to grow at a notable CAGR during the forecast period. Whey protein's high digestibility and rapid absorption by the body make it a desirable protein source for functional drinks like protein water. Protein water is a desirable option for busy, health-conscious consumers because it contains whey protein, which is in line with the growing demand for high-protein, portable products.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Canada protein water market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an in-depth analysis of the companies' current news and developments, including product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for evaluating the overall competition in the market.

List of Key Companies

• VEGAIN Nutrition Inc.
• Proteinco Canada                            
• Burcon NutraScience Corporation            
• Avena Foods Ltd.Nutri-Pea Ltd. 
• Agropur Dairy Cooperative
• Saputo Inc.         
• Others

Recent Developments:

• In November 2025, VEGAIN's SURGETM Clear Protein was named "Product of the Year". To increase distribution of Canada's first clear, plant-based protein beverage, starting with a Strawberry Kiwi flavor, targeting wellness-minded consumers looking for ready-to-drink hydration with added protein benefits.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Canada, regional, and country levels from 2020 to 2035. decision advisior has segmented the Canada protein water market based on the below-mentioned segments:

Canada Protein Water Market, By Product

• Flavored
• Unflavored

Canada Protein Water Market, By Source

• Whey Protein
• Collagen Protein
• Plant-Based Protein
• Others

FAQ

Q: What is the market size and growth forecast?

A: The Canada Protein Water Market was valued at approximately USD 17.45 million in 2024 and is expected to grow at a CAGR of 8.41% from 2025 to 2035, reaching an estimated USD 42.44 million by 2035.

Q: What product and source segments exist in this market?

A: The market is segmented into flavoured and unflavoured protein water, with flavoured products holding a dominant share due to consumer preference for taste. Protein sources include whey protein, collagen protein, plant-based protein, and others, with whey protein dominating due to rapid absorption and digestibility.

Q: What are the main market drivers?

A: Growth is fueled by rising fitness and wellness trends, consumer desire for convenient high-protein beverages, awareness of protein benefits for muscle recovery and immunity, and increased demand for functional drinks. Plant-based and clean-label products with sustainable packaging are growing opportunities, especially among vegan and lactose-intolerant consumers. The market is also supported by government investments focused on expanding domestic protein production.

Q: What challenges face the market?

A: High product cost, low awareness, taste acceptance issues, regulatory barriers, and competition from other functional beverages are limiting factors.

Q: Who are notable companies in the market?

A: Key Canadian players include VEGAIN Nutrition Inc., Proteinco Canada, Burcon NutraScience Corporation, Avena Foods Ltd., Agropur Dairy Cooperative, and Saputo Inc.

Q: Are there recent developments?

A: In November 2025, VEGAIN's SURGETM Clear Protein was recognised as “Product of the Year” in Canada, with plans to expand the distribution of its plant-based protein water targeting wellness consumers.