Canada Social Media Analytics Market

Canada Social Media Analytics Market Insights Forecasts to 2035

• Canada Social Media Analytics Market Size 2024: USD 1156.2 Mn
• Canada Social Media Analytics Market Size 2035:  USD 14316.2 Mn
• Canada Social Media Analytics Market CAGR 2024: 25.7%
• Canada Social Media Analytics Market Segments:  Technology and Vertical

The Canada social media analytics market is understood as the usage of tools and platforms for the collection, analysis, and interpretation of data from social media like Twitter, Facebook, and Instagram, so that marketers get insights into the behaviour of consumers, the performance of brands, the sentiment of the public, and the trends in the market across Canada. Its application refers to monitoring and analyzing social media data, which can give a better understanding of consumer behavior, tracking brands’ performances, and assessing public sentiment in Canada.

 

MediaRadar has broadened its social media marketing intelligence solutions in Canada, providing ad spend and creative insights of competitors across the leading platforms (Facebook, Instagram, X), thus empowering the analytical abilities of Canadian advertisers.

 

Canada's government came up with a digital talent strategy aimed to create digital competencies, upgrade digital tools, and support public service departments' data-driven decision making, thus facilitating the better use of analytics and digital engagement, including the insights from social media. Programs like those run by Impact Canada are using social media monitoring and analytics to create behaviour-informed campaigns and public health messaging across the different social platforms so as to effectively reach Canadians.

 

The adoption of AI-based sentiment and predictive analytics in various sectors of the market is strong opportunity for the future. The increasing social commerce and the need for analytics that cover multiple platforms will drive adoption even further. The growing requirement for analytics tools that are bilingual (English-French) and privacy-compliant will be a source of additional growth avenues

 

Market Dynamics of the Canada Social Media Analytics Market:

The Canada social media analytics market is driven by soaring social media consumption, the need for instantaneous consumer insights, the growing integration of AI and data analytics, the rise of social commerce, and the extensive application of these tools by both business and government sectors for monitoring their brands, engaging customers, and analyzing public opinion.

 

The Canada social media analytics market is restrained by the implementation of data privacy regulations, the fear of user data being compromised, the unavailability of certain platform data because of API restrictions, the high cost associated with the installation of advanced analytics tools, and the difficulty in correctly interpreting multilingual and unstructured social media data.

 

The future of Canada social media analytics market is bright, owing to factors such as AI-powered insights, prediction analytics, social commerce's rise, the need for cross-platform and bilingual analytics, integration with CRM/CX systems, and the great acceptance of data-driven decision-making by businesses and government.

 

Market Segmentation

The Canada Social Media Analytics Market share is classified into technology and vertical.

 

By Technology:

The Canada social media analytics market is divided by phase type into sentiment analysis, competitive analysis, hashtag analysis, dashboard and visualization, and others. Among these, the sentiment analysis segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The sentiment analysis segment holds the top position in the market of Canada Social Media Analytics as it is very important in monitoring public opinion, brand image and consumer feelings instantly over English and French social media platforms.

 

By Vertical:

The Canada social media analytics market is divided by service into (retail & consumer goods, healthcare and life sciences, government and public sector, media and entertainment. Among these, the government & public sector segment accounted for the largest share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The government & public sector takes the top spot as the Canadian government very much considers social media analysis done by such analytics to be the best way to take notice of public opinion, crisis management, policy evaluation, and engaging citizens, thereby making data-driven decisions indispensable for both English and French-speaking populations.

 

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the Canada social media analytics market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

 

Top Key Companies in Canada Social Media Analytics Market:

• Wattpad
• Aview International
• Gander
• Hashtag Paid Inc
• Lumen5
• Roomvu
• Merged Media
• GetAudiogram
• Bitstrips
• The Sports Masters
• Others

 

Recent Developments in Canada Social Media Analytics Market:

In October 2025, Hootsuite (CA) announced a partnership with a leading Canadian telecommunications provider to enhance its analytics capabilities, allowing for deeper insights into customer behavior across multiple channels. This collaboration is likely to strengthen Hootsuite’s market position by providing clients with more comprehensive data analytics solutions, thereby enhancing customer retention and acquisition strategies.

 

In September 2025, Meta Platforms (US) launched a new suite of analytics tools aimed at small and medium-sized enterprises (SMEs) in Canada. This initiative appears to be a strategic move to capture a larger share of the SME market, which has been increasingly reliant on social media for marketing. By offering tailored solutions, Meta Platforms (US) may effectively increase its user engagement and advertising revenue.

 

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

 

Market Segment

This study forecasts revenue at the Canada, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the Canada Social Media Analytics market based on the below-mentioned segments:

 

Canada Social Media Analytics Market, By Technology

• Sentiment Analysis
• Competitive Analysis
• Hashtag Analysis
• Dashboard & Visualization
• Others

 

Canada Social Media Analytics Market, By vertical

• BFSI
• IT & Telecommunications
• Retail & Consumer Goods
• Healthcare & Lifesciences
• Government & Public Sector
• Media & Entertainment

 

FAQ

Q: What is the Canada social media analytics market size?

A: Canada Social Media Analytics Market is expected to grow from USD 1156.2 million in 2024 to USD 14316.2 million by 2035, growing at a CAGR of 25.7% during the forecast period 2025-2035.

 

Q: What are the key growth drivers of the market?

A: Market growth is driven by the soaring social media consumption, the need for instantaneous consumer insights, the growing integration of AI and data analytics, the rise of social commerce, and the extensive application of these tools by both business and government sectors for monitoring their brands, engaging customers, and analyzing public opinion.

 

Q: What factors restrain the Canada social media analytics market?

A: Constraints include the implementation of data privacy regulations, the fear of user data being compromised, the unavailability of certain platform data because of API restrictions, the high cost associated with the installation of advanced analytics tools, and the difficulty in correctly interpreting multilingual and unstructured social media data.

 

Q: How is the market segmented by technology ?

A: The market is segmented into sentiment analysis, competitive analysis, hashtag analysis, dashboard & visualization, and others.

 

Q: Who are the key players in the Canada social media analytics market?

A: Key companies include Wattpad, Aview International, Gander, Hashtag Paid Inc, Lumen5, Roomvu Merged Media, Getaudiogram, Bitstrips, The Sports Masters, and Others

 

Q: Who are the target audiences for this market report?

A: The report targets market players, investors, end-users, government authorities, consulting and research firms, venture capitalists, and value-added resellers (VARs)