Canada Video Streaming Market

Canada Video Streaming Market Size Insights Forecasts to 2035

• The Canada Video Streaming Market Size was estimated at USD 17420.34 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 16.02% from 2025 to 2035
• The Canada Video Streaming Market Size is Expected to Reach USD 89351.22 Million by 2035

According to a Research Report Published by Decisions Advisors & Consulting, The Canada Video Streaming Market Size is anticipated to Reach USD 89351.22 Million by 2035, Growing at a CAGR of 16.02% from 2025 to 2035. The industry growth is driven by the increasing use of mobile devices for streaming content, the growing integration of virtual reality (VR) and augmented reality (AR) to enhance user experiences, and with improvement in streaming capabilities. Further, enhanced user engagement through social features, consumer willingness to pay for premium content, and government support for digital infrastructure boost the market growth.

Market Overview

The networks of websites, services, and technologies that provide Canadian consumers with video content via the internet, including both subscription-based and ad-supported models, are referred to as the video streaming market. They deliver content from source media in real time, that also referred to as live streaming. Watching content without downloading it to the device is known as video streaming. The number of video streaming services is rapidly increasing. The substitute for downloading is streaming. Nowadays, consumers prefer to live-stream videos rather than download them to save storage space. Moreover, continuous improvements in codecs and compression algorithms improve streaming efficiency and allow for the delivery of higher-quality content with less bandwidth usage. This innovation enables smoother playback across a variety of devices, benefiting both users and providers. Further, some stats highlight the market opportunities across Canada, as TV streaming becomes increasingly common, Canadians are looking for familiar broadcast TV experiences. The percentage of TV streamers that in-stream advertisements can reach increased from 69% in 2024 to 85% in 2025. Ad-supported streaming is used by 90% of Canadian TV streamers. Over 43% of TV streamers use streaming services to watch cable channels. Compared to 22% last year, 30% of streaming respondents stated they currently stream on a Roku Smart TV or other device.

Report Coverage

This research report categorises the market for the Canada video streaming market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Canada video streaming market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Canada video streaming market.

Driving Factors

The market for video streaming in Canada is growing quickly due to several important factors, such as the nation's changing consumption of information and entertainment. Besides, video on demand and live streaming platforms have grown significantly as a result of consumers in both urban and rural areas being able to access content rapidly. Over-the-top (OTT) services like Netflix, Disney+, Crave, and Prime Video are investing in Canada because of their extensive content libraries, strong recommendation systems, and adaptable pricing structures that provide Canadians with individualised viewing experiences.

Restraining Factors

Even though Video streaming services across Canada could face hurdles like buffering, lower resolution, or limited access to high-quality content for users. These infrastructural flaws could limit streaming services' availability outside of cities and hinder their widespread uptake.

Market Segmentation

The Canada Video Streaming market share is classified into streaming type and the solution.

• The non-linear video streaming segment held a significant share in 2024 and is anticipated to grow at a rapid pace over the forecast period.

The Canada video streaming market is segmented by streaming type into live video streaming and non-linear video streaming. Among these, the non-linear video streaming segment held a significant share in 2024 and is anticipated to grow at a rapid pace over the forecast period. The emergence of AI-powered personalised content recommendations increases the allure of non-linear streaming by providing individualised viewing experiences. Non-linear video streaming is predicted to continue to grow in popularity as mobile devices proliferate and internet connectivity advances, influencing the segment growth.

• The Internet Protocol TV segment held a significant share in 2024 and is expected to grow at a rapid pace over the forecast period.

The Canada video streaming market is divided by solution into over-the-top (OTT), internet protocol TV, pay-TV, and others. Among these, the Internet protocol TV segment held a significant share in 2024 and is expected to grow at a rapid pace over the forecast period. In comparison to conventional broadcasting techniques, it provides television content via online platforms with greater quality and flexibility. As part of bundled service types, IPTV features that increase user convenience, like time-shifted media and video on demand with robust broadband infrastructure advances.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the Canada video streaming market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Stingray Group
• Haivision
• Ross Video
• Vidyard
• Aux ModeStadium Live
• Grass Valley
• Crave (Bell Media)
• CBC Gem
• OUTtv
• Others

Recent Developments:

• In October 2025, Prime IPTV Canada launched a next-generation streaming platform offering high-quality, flexible access to premium TV content across the country. This new platform, known as IPTV Prime, is designed to revolutionise for Canadian with scenic experience of television by delivering content over the internet rather than traditional cable or satellite. IPTV Canada is the future of television in the country because it provides multi-device, dependable, and reasonably priced access.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Canada, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the Canada Video Streaming Market based on the below-mentioned segments:

Canada Video Streaming Market, By Streaming Type

• Live Video Streaming
• Non-Linear Video Streaming

Canada Video Streaming Market, By Solution

• Over-the-Top (OTT)
• Internet Protocol TV
• Pay-TV
• Others