Global Connected Living Room Market

Connected Living Room Market Summary

• The Global Oil Storage Market Size Was Estimated at USD 58.07 Billion in 2024 and is Projected to Reach USD 151.03 Billion by 2035, Growing at a CAGR of 9.08% from 2025 to 2035.
• The market for connected living rooms is expanding as a result of growing demand for smart home appliances, rising streaming content consumption, improvements in digital infrastructure and internet access, and developments in IoT and AI technologies.

Key Regional and Segment-Wise Insights

• In 2024, the Asia Pacific held the largest revenue share of over 38.5% and dominated the connected living room market globally.
• In 2024, the smart TVs and streaming devices segment had the highest market share by product, accounting for 28.3%.
• In 2024, the retrofit segment had the biggest market share by application.

Global Market Forecast and Revenue Outlook

• 2024 Market Size: USD 58.07 Billion
• 2035 Projected Market Size: USD 151.03 Billion
• CAGR (2025-2035): 9.08%
• Asia Pacific: Largest market in 2024

The connected living room market represents the integrated ecosystem of smart devices and internet-enabled entertainment, which delivers customers seamless connectivity and intelligent control, along with content-sharing capabilities within living spaces. The system connects smart TVs with set-top boxes and game consoles and streaming gadgets through Wi-Fi or other networks, which also link smart speakers and home automation systems. The market experiences growth through three major drivers, which include expanded internet access together with rising smart home technology adoption, and increased demand for on-demand content. The growing use of linked devices stems from consumer needs for entertainment that is both convenient, personalized, and deeply immersive. The industry experiences expansion because voice-controlled interfaces gain popularity and users transition from broadcast TV to streaming services.

Technological advancements play a major role in reshaping the connected living room experience. A single interface enables real-time content suggestions, multi-device synchronization, and home automation through the integration of AI and IoT with voice assistants and cloud-based platforms. User engagement receives a boost through technological advancements, which include AR/VR together with spatial audio and 4K/8K resolution. Government initiatives that back smart infrastructure and internet growth, together with digital literacy advancement, operate to drive linked device adoption. Customer concerns about data privacy and energy usage find relief through programs that establish safe IoT ecosystems while promoting energy-efficient smart equipment. A dynamic and rapidly evolving market for linked living rooms emerges through the interconnected operation of these elements.

Product Insights

The smart TVs and streaming devices segment led the connected living room market with the largest revenue share of 28.3% in 2024. Streaming services, including Netflix, Amazon Prime Video, and Disney+, together with the rising customer demand for HD and on-demand content, serve as primary reasons for this market leadership.  Consumers find improved convenience and enjoyment through smart TVs and streaming devices, which provide easy access to voice assistants as well as app ecosystems and multiple content providers. The market demand experienced substantial growth because of voice control integration and AI recommendation systems, as well as display technology advancements, including 4K, 8K, and OLED.  The segment remains essential to the linked living room ecosystem because of these elements.

The connected security systems segment will experience the fastest growth rate during the forecast period within the connected living room market. The increase in smart home technology usage alongside rising home security worries drives this expansion. These devices enhance convenience and security through their ability to let users monitor their homes remotely while receiving real-time alerts through smartphone applications. The systems become more appealing when they connect with voice assistants and other smart devices.  AI and machine learning advancements enable automated danger detection alongside facial recognition capabilities, which enhance system precision and reliability.  The connected living room ecosystem experiences its most rapid growth because of government initiatives for smart city infrastructure, combined with IoT adoption and decreasing prices of connected security devices.

Application Insights

The retrofit segment of the connected living room market held the largest revenue share during 2024. Homeowners now prefer to install smart technologies in their existing living areas without spending large amounts on substantial renovations.  The most affordable approach to increase both connectivity and usefulness exists in retrofit solutions, which include smart lighting together with connected security systems, home automation products, and entertainment equipment. Homeowners embrace these solutions more because they understand the importance of both security at home and energy savings, and automated control systems. The straightforward installation process and the direct compatibility with existing home systems make retrofitting devices highly attractive to consumers. The retrofit sector continues to drive market expansion because numerous consumers seek to transform their standard living rooms into intelligent connected areas.

During the forecast period, the new construction segment of the connected living room market is anticipated to experience the fastest CAGR. The rising use of smart home systems in residential building projects starting from scratch drives this market expansion.  Builders and developers now integrate voice assistants and climate management systems along with integrated lighting and entertainment systems in new homes because of rising consumer needs for connected living. The built-in systems deliver superior aesthetics along with seamless integration and efficiency when compared to retrofit solutions. The adoption of linked technology in new construction projects receives government support because of smart city initiatives, digital infrastructure development, and energy-efficient building programs. The increasing demand for smart homes will drive the rapid expansion of the new building market.

Regional Insights

North America held a significant revenue share in the worldwide connected living room market during 2024.  The market dominance stems from widespread high-speed internet access coupled with abundant consumer smart home adoption and major streaming service and technology provider presence. The market sees increasing consumer expenditure toward voice assistants and streaming devices, as well as smart TVs and home automation systems, because people want more convenience in their homes. The market continues to grow because people demand seamless integrated living spaces along with progress in AI technology, IoT systems, and cloud connectivity solutions. The connected living room sector thrives in North America because government initiatives provide support for digital infrastructure development and smart house energy efficiency programs.

Asia Pacific Connected Living Room Market Trends

The Asia Pacific connected living room market dominated worldwide by generating the largest revenue share of 38.4% of total revenue in 2024. The main drivers behind this regional dominance include fast urban growth and rising disposable income, together with increasing smart home technology adoption across Chinese, Indian, Japanese, and South Korean markets. The rising interest in smart TVs, together with streaming devices and linked entertainment systems, creates strong market demand. The industry experiences growth because of expanding internet adoption, combined with government initiatives that focus on building smart cities and digital infrastructure. The large population of tech-savvy individuals in this region pushes connected living room solution adoption to new heights. Asia Pacific stands out as the fastest-growing and most lucrative connected living room market region because of these combined factors.

Europe Connected Living Room Market Trends

The European connected living room market experienced continuous growth throughout 2024 because customers became more interested in connected entertainment systems and smart home technology. The market expansion stems from consumer interest in energy-efficient devices along with advanced home automation and seamless integration between smart TVs, speakers, and security systems. European customers have started adopting voice-activated assistants and streaming services, which results in enhanced connected living experiences. Strict laws focused on digital infrastructure development and energy conservation create favorable conditions for market expansion. Government programs dedicated to sustainable living and smart city development push forward the adoption of linked living room devices at an accelerated pace. European technical innovation, together with growing customer awareness about convenience, security, and entertainment, will establish Europe as a growing market for connected living rooms.

Key Connected Living Room Companies:

The following are the leading companies in the connected living room market. These companies collectively hold the largest market share and dictate industry trends.

• ABB
• Siemens
• Robert Bosch GmbH
• Legrand SA
• Amazon.com, Inc.
• Google LLC
• SAMSUNG
• ASSA ABLOY
• Schneider Electric
• Apple Inc.
• Honeywell International Inc.
• Sony Corporation
• Others

Recent Developments

• In January 2025, the German company Uhlmann & Zacher GmbH, which supplies access-control knobs, handles, and related software, was acquired by ASSA ABLOY. Through the acquisition, ASSA ABLOY hopes to improve its product range and market standing in Germany. Electronic locking cylinders, wall-mounted readers, door handles and knobs, OEM goods, and furniture locks are among the goods that Uhlmann & Zacher GmbH sells. The business serves a range of clients, including medical facilities, private residences, workplaces, and manufacturing facilities.
• In December 2024, Samsung revealed that YouTube Music and its SmartThings platform have partnered, enabling the former to efficiently tailor the Music Sync experience to consumers' needs.  Through this agreement, YouTube Music Premium customers will have the opportunity to synchronize the Philips Hue light bulbs while listening to music, creating personalized ambiances like "Relax," "Party," and "Workout."  In order to further enhance the Music Sync experience, Samsung anticipates collaborating with additional businesses in 2025.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the connected living room market based on the below-mentioned segments: 

Global Connected Living Room Market, By Product

• Smart TVs & Streaming Devices
• Gaming Consoles
• Smart Speakers & Voice Assistants
• Home Theater Systems & Soundbars
• Smart Set-top Boxes (STBs)
• Computers and Laptops
• Smartphones and Tablets
• Connected Security Systems
• Connected Lighting
• Others

Global Connected Living Room Market, By Application

• New Construction
• Retrofit

Global Connected Living Room Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa