Global Custom Printing Market

Global Custom Printing Market Size Insights Forecasts to 2035

• The Global Custom Printing Market Size Was Estimated at USD 38.65 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 10.45% from 2025 to 2035
• The Worldwide Custom Printing Market Size is Expected to Reach USD 115.33 Billion by 2035
• North America is expected to Grow the fastest during the forecast period.

According to a Research Report Published by Decisions Advisors and Consulting, The Global Custom Printing Market Size was worth around USD 38.65 Billion in 2024 and is predicted to Grow to around USD 115.33 Billion by 2035 with a compound annual growth rate (CAGR) of 10.45 % from 2025 to 2035. The industry is expanding due to rising demand for customised goods. Customers embrace distinctive products that represent their identities, likes, and preferences. Customers are enjoying more chances of finding a variety of customised printing services due to the growth of online marketplaces. Online marketplaces like Redbubble and Etsy have made it simpler for independent artists and small companies to provide bespoke printing services to a worldwide clientele.

 

Market Overview

The sector dedicated to offering customised and tailored printing solutions based on particular client requirements is known as the custom printing market. Custom designs, text, photos, or branding are printed on a variety of goods, including clothing, labels, packaging, promotional items, signage, and home décor. The market uses technologies such as digital printing, screen printing, offset printing, and inkjet printing to provide individuals, small businesses, and major corporations in a variety of industries with flexible, short-run, and on-demand printing services. Customisation, which is frequently used on-demand models that cut waste and accommodate small-batch runs, allows companies and people to match products with branding or personal preferences. It is used for both personal and business purposes, such as gifts or event supplies and marketing materials.

 

In October 2025, Caracol secured a $40 million Series B funding round to accelerate its large-format 3D printing expansion globally, marking one of Europe’s biggest recent investments in advanced manufacturing. Caracol specialises in robotic arms equipped with extrusion heads, enabling large-scale, complex geometries beyond the limits of traditional printers.

 

In October 2021, Acacia Research Corporation acquired Printronix Holding Corp. for $33 million in cash, strengthening its portfolio with a leading industrial printing technology business. The company provides services to a wide range of clients in the manufacturing and logistics, food and beverage, healthcare, and other industries.

 

Report Coverage

This research report categorises the custom printing market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the custom printing market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the custom printing market.     

 

Driving Factors  

The increasing need for individualised and eye-catching products in a variety of industries, including packaging, textiles, clothing, promotional goods, and marketing materials, is the main factor propelling the custom printing industry. Particularly in very competitive sectors, businesses are increasingly using bespoke printing to improve brand identity, consumer engagement, and product distinction. The market has grown even more quickly because of developments in digital printing technology, which include quicker turnaround times, affordable short print runs, and high-quality output. Additionally, the steady need for custom printing solutions is supported by the quick growth of small enterprises, e-commerce, and on-demand printing services, as well as the growing inclination of consumers for personalised gifts and packaging. Additionally, the quick growth of e-commerce has changed the custom printing industry by making it possible for customers to access and purchase customised goods. Custom printing-focused online marketplaces and platforms have grown in popularity, enabling consumers to create and place orders from the comfort of their homes.

 

Restraining Factors  

A number of obstacles, such as expensive equipment and material prices that make adoption challenging for startups and small enterprises, are impeding the growth of the custom printing market. Consumer and regulatory pressure is increased by growing environmental concerns about waste and energy-intensive processes, which make it difficult to maintain uniform quality across a variety of substrates.

 

Market Segmentation    

The custom printing market share is classified into printing techniques and end use.     

• The screen printing segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.        

Based on the printing technique, the custom printing market is segmented into screen printing, digital printing, plot printing, and others. Among these, the screen printing segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. This is because of its affordability and adaptability. Using a stencil or mesh screen to apply ink to a substrate, screen printing provides a crisp, colourful, and long-lasting print. Additionally, screen printing is now more accessible and efficient because of technological advancements.

• The commercial segment dominated the market in 2024 and is projected to grow at a significant CAGR during the forecast period.      

Based on the end use, the custom printing market is divided into commercial and personal. Among these, the commercial segment dominated the market in 2024 and is projected to grow at a significant CAGR during the forecast period. This is due to offering new chances for companies to use custom-printed materials to market their brand and message. Business cards, brochures, flyers, banners, posters, and more are just a few of the many items that can be custom printed for commercial usage. Additionally, businesses of all sizes may now more easily produce high-quality printed documents due to the increased accessibility and affordability of custom printing services.    

 

Regional Segment Analysis of the Custom Printing Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

 

Asia Pacific is anticipated to hold the largest share of the custom printing market over the predicted timeframe.     

Asia Pacific is anticipated to hold the largest share of the custom printing market over the predicted timeframe. The region's market is growing due to the rising demand for custom-printed goods tailored to certain events. Customers are looking for distinctive products to mark special occasions like weddings, birthdays, and business gatherings as they become more personalised. Invitations, banners, and party favours are examples of custom-printed materials that are essential for adding more personality to gatherings. Demand for these goods is driven by the shift toward more meaningful and personalised celebrations, which motivates companies to offer specialised solutions for a range of occasions. This increase significantly influences the market's overall growth in event-specific bespoke printing.

 

In May 2025, ARC Print India officially launched its new online T-shirt printing platform, making it easier for individuals and businesses across India to design, customise, and order personalised apparel directly from its website.

 

North America is expected to grow at a rapid CAGR in the custom printing market during the forecast period. The custom printing industry in North America is mostly driven by growing specialised industries. The increase in on-demand printing is driving the U.S. custom printing business. This technique lowers waste and inventory expenses by enabling organisations to print products only as needed. Personalised products are becoming more and more popular, and on-demand printing fits the bill. This adaptability fosters innovation and responsiveness in the custom printing industry by assisting businesses in rapidly testing new designs and encouraging creative expression.

 

Competitive Analysis:   

The report offers the appropriate analysis of the key organizations/companies involved within the custom printing market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.  

 

List of Key Companies

• 4imprint
• Adobe
• CafePress
• Canva
• CustomInk.
• GotPrint
• MOO
• Overnight Prints
• PsPrint
• Shutterfly
• UPrinting
• Vistaprint
• Zazzle
• Others  

 

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

 

Recent Development

• In September 2025, Formlabs decided to launch Form Now, a new on-demand 3D printing service that lets users upload designs, choose materials, and receive finished parts without owning a printer. Form Now could be a game-changer for democratizing access to industrial-grade 3D printing, especially for small businesses and innovators who want to prototype without upfront costs.

 

• In April 2025, Procolored launched the P13 DTF Printer, a professional-grade direct-to-film printing solution designed specifically for home-based entrepreneurs, combining industrial-quality output with user-friendly features. The P13 is the best option for small business owners venturing into the custom printing industry since it blends home-friendly features with professional-grade printing capabilities.

 

Market Segment  

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the custom printing market based on the below-mentioned segments: 

 

Global Custom Printing Market, By Product Type

• Screen Printing
• Digital Printing
• Plot Printing
• Others

 

Global Custom Printing Market, By Application

• Commercial
• Personal

 

Global Custom Printing Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa

 

Frequently Asked Questions (FAQ)

• What is the current size and projected growth of the global custom printing market?

The market was valued at USD 38.65 billion in 2024 and is expected to reach USD 115.33 billion by 2035, growing at a CAGR of 10.45% from 2025 to 2035.

 

• What are the main printing techniques in the custom printing market?

The market segments include screen printing, digital printing, plot printing, and others, with screen printing holding the largest share in 2024 due to its affordability and durability.

 

• Which end-use segment dominates the market?

The commercial segment led in 2024 and is projected to grow significantly, driven by demand for marketing materials like business cards, brochures, and banners.

 

• Which region holds the largest market share?

Asia-Pacific is expected to have the largest share over the forecast period, fueled by demand for personalised event products like invitations and party favours.

 

• Which region will grow the fastest?

North America is anticipated to grow at the fastest CAGR, supported by on-demand printing trends and rising demand for personalised products.

 

• What drives growth in the custom printing market?

Key drivers include rising demand for personalised products, e-commerce expansion (e.g., platforms like Etsy), and advancements in digital printing for faster, cost-effective short runs.

 

• Who are some key players in the market?

Major companies include 4imprint, Vistaprint, CustomInk, Shutterfly, Zazzle, Canva, and MOO, along with others focusing on innovations like on-demand and 3D printing services