Europe Confectionery Packaging Market

Europe Confectionery Packaging Market Insights Forecasts to 2035

• The Europe Confectionery Packaging Market Size Was Estimated at USD 2852.9 Million in 2024.
• The Market Size is Growing at a CAGR of 7.18% between 2025 and 2035.
• The Europe Confectionery Packaging market is Anticipated to Reach USD 6115.4 Million by 2035.

According to a research report published by Decisions Advisors & Consulting, The Europe Confectionery Packaging Market Size is anticipated to hold USD 6115.4 Million by 2035, Growing at a CAGR of 7.18% from 2025 to 2035. Europe’s confectionery packaging market offers strong opportunities driven by rising demand for premium, sustainable, and recyclable materials, growing gifting culture, innovative designs, and increasing adoption of lightweight, convenient, and travel-friendly packaging formats.

Market Overview

The Europe confectionery packaging Market Size refers to the production and use of packaging solutions designed for chocolates, candies, gums, and other sweet products. The market is witnessing steady growth due to rising confectionery consumption, increasing preference for premium and seasonal products, and expanding retail formats across the region. Manufacturers are focusing on sustainable, recyclable, and visually appealing packaging to enhance brand differentiation and meet tightening environmental regulations. Demand for flexible packaging, lightweight materials, and innovative designs suited for on-the-go consumption is rising rapidly. Additionally, e-commerce expansion and gifting trends continue to support the need for durable, attractive, and protective confectionery packaging.

Report Coverage

This research report categorizes the market for the Europe confectionery packaging market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Europe confectionery packaging market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Europe confectionery packaging market.

Driving Factors

The Europe confectionery packaging market grows with rising demand for attractive, convenient, and sustainable packaging.

The Europe confectionery packaging market is driven by rising consumer demand for premium chocolates, seasonal sweets, and convenient on-the-go products, which increases the need for attractive and durable packaging. Growing emphasis on sustainability encourages the adoption of recyclable and biodegradable materials. Innovations in flexible packaging, barrier films, and portion-controlled formats also support market expansion. Additionally, the rapid growth of e-commerce and gifting culture boosts demand for protective, visually appealing packaging that enhances shelf appeal and preserves product freshness.

Restraining Factors

Strict sustainability regulations and rising material costs act as key restraints for the Europe confectionery packaging market.

The Europe confectionery packaging market faces restraints from rising raw material costs, strict sustainability regulations, and growing pressure to reduce plastic waste, increasing operational challenges for packaging manufacturers.

Opportunities

Growing demand for recyclable, eco-friendly, and innovative packaging designs offers strong opportunities in the Europe confectionery packaging market.

The Europe confectionery packaging market offers strong opportunities driven by rising demand for sustainable, recyclable, and premium packaging formats. Government initiatives promoting circular economy practices, restrictions on single-use plastics, and incentives for eco-friendly material adoption further accelerate innovation. Growth in premium confectionery consumption also supports advanced, visually appealing packaging solutions.

Market Segmentation

The Europe confectionery packaging market share is classified into product and material.

• The twist wrap segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Europe confectionery packaging market is segmented by product into twist wrap, shrink wrap, pillow pack wrap, tray sealing, and others. Among these, the twist wrap segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to its cost-effectiveness, excellent barrier properties, suitability for high-speed packaging lines, and wide use across chocolates, candies, and snack confectioneries. It remains the preferred choice for manufacturers seeking efficiency, freshness preservation, and attractive shelf presentation.

• The plastic segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Europe confectionery packaging market is segmented by material into plastic, paper & paperboard, and others. Among these, the plastic segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Its dominance is driven by superior flexibility, durability, moisture resistance, and suitability for various confectionery types such as chocolates, candies, and gummies. Despite sustainability concerns, the segment continues to expand due to advancements in recyclable and bio-based plastics, ensuring strong future growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Europe confectionery packaging market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Printpack
• Huhtamaki
• Toppan Holdings Inc
• Smurfit Kappa Group PLC
• Coveris
• Constantia Flexibles
• Amcor PLC

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Europe, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the Europe confectionery packaging market based on the following segments:

Europe Confectionery Packaging Market, By Product

• Twist Wrap
• Shrink Wrap
• Pillow Pack Wrap
• Tray Sealing
• Others

Europe Confectionery Packaging Market, By Material

• Plastic
• Paper & Paperboard
• Others

FAQ’s

Q: What is the Europe confectionery packaging market size?

A: Europe confectionery packaging market size is expected to grow from USD 2852.9 Million in 2024 to USD 6115.4 Million by 2035, growing at a CAGR of 7.18% during the forecast period 2025-2035. 

Q: What are the key growth drivers of the market?

A: The Europe confectionery packaging market is driven by rising consumer demand for premium chocolates, seasonal sweets, and convenient on-the-go products, which increases the need for attractive and durable packaging.

Q: What factors restrain the Europe confectionery packaging market?

A: The Europe confectionery packaging market faces restraints from rising raw material costs, strict sustainability regulations, and growing pressure to reduce plastic waste, increasing operational challenges for packaging manufacturers.

Q: How is the market segmented by product?

A: The market is segmented into product into twist wrap, shrink wrap, pillow pack wrap, tray sealing, and others.

Q: Who are the key players in the Europe confectionery packaging market?

A: Key companies include Printpack, Huhtamaki, Toppan Holdings Inc, Smurfit Kappa Group PLC, Coveris, Constantia Flexibles, and Amcor PLC.

Q: Who are the target audiences for this market report?

A: The report targets market players, investors, end-users, government authorities, consulting and research firms, venture capitalists, and value-added resellers (VARs).