France Ecotourism Market

France Ecotourism Market Insights Forecasts to 2035

• The France Ecotourism Market Size was estimated at USD 6824.49 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 11.47% from 2025 to 2035
• The France Ecotourism Market Size is Expected to Reach USD 22540.32 Million by 2035

According to a research report published by Decision Advisors & Consulting, The France Ecotourism Market Size is Anticipated to reach USD 22540.32 Million by 2035, Growing at a CAGR of 11.47% from 2025 to 2035. Growing consumer awareness of environmental sustainability, rising demand for eco-friendly travel experiences, tightening regulations, and significant investments in eco-friendly infrastructure are the primary factors propelling the market's expansion.

Market Overview

Ecotourism in France involves tourism that is environmentally friendly, culturally significant and economically viable. Ecotourism services offered include eco-lodging, guided wildlife excursions, and tours designed by local communities along with various sites on the AP Network, a digital marketplace for eco-certified providers of ecotourism products and services. Additionally, a successful market economy requires both government initiatives and regulatory support. Notably, in response to mounting environmental concerns, the French government urged travel agencies to use less water in June 2025. In addition to funding up to EUR 50,000 (roughly USD 58946) for 25 chosen tourist destinations to implement initiatives like smart monitoring systems, rainwater harvesting, and staff training on eco-responsible practices, the French tourism minister announced the establishment of a water-management observatory and support tools.  Regulations pertaining to waste management, land use, and emissions are also creating an atmosphere that supports long-term ecotourism sustainability and innovation.

Report Coverage

This research report categorizes the market for the France ecotourism market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the France ecotourism market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the France ecotourism market.

Driving Factors

One of the main factors driving the growth of the French ecotourism market is the rising demand for eco-friendly lodging.  Travelers from both domestic and foreign countries are increasingly choosing eco-accommodations, from solar-powered lodges to zero-waste glamping sites.  Industry reports state that France has implemented a new law requiring all hotels to meet certain climate goals by 2026.  The goal of this legislation is to reduce the environmental impact of the hospitality industry, which contributes about 7% of emissions in France, the top travel destination in the world. In order to meet changing consumer demands for eco-friendly travel experiences, French hospitality operators are making investments in eco-construction and renewable energy.

Restraining Factors

Despite growing demand for sustainable travel, France's ecotourism market is constrained by a number of factors, including high operating costs, poor rural infrastructure, complicated regulations, seasonal fluctuations in demand, and slower adoption among traditional operators.

Market Segmentation

The France ecotourism market share is classified into traveler type and age group.

• The group segment dominated the market in 2024, approximately 81% and is projected to grow at a substantial CAGR during the forecast period.

The France ecotourism market is segmented by traveler type into solo and group. Among these, the group segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth due to shared travel experiences, cost-effectiveness, and cultural immersion are becoming more and more popular. Group travel is more accessible and appealing in France thanks to eco-lodges, guided tours, and community-based itineraries that can accommodate families, school trips, and corporate retreats. This market is further strengthened by the growing demand for eco-friendly travel packages that prioritize environmental conservation and genuine local involvement.

• The generation Y segment dominated the market in 2024, approximately 59.5% and is projected to grow at a substantial CAGR during the forecast period.

The France ecotourism market is segmented by age group into generation X, generation Y, and generation Z. Among these, the generation Y segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth due to genuine and sustainable travel experiences are highly preferred by millennials. This demographic is extremely environmentally conscious and actively seeks out eco-lodgings, adventure-based travel plans, and locally driven travel that supports environmental stewardship. Demand is further accelerated by their willingness to spend money on immersive, responsible travel, their reliance on digital platforms for booking, and social media for travel inspiration.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the France ecotourism market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Ecolo Tour Paris
• OuiCycle
• Green Voyages
• Terres d’Aventure
• Others

Recent Developments

• In May 2025, MooVert, a French platform promoting sustainable tourism, was selected to represent France at French Tourism Days USA 2025, an event that was held across Washington, D.C., Los Angeles, and San Francisco. This recognition highlighted France’s growing emphasis on eco-responsible travel, with MooVert showcasing a portfolio of over 500 eco-lodgings and 120 curated itineraries rooted in local culture and environmental stewardship. The platform incorporated advanced digital features such as real-time availability, multi-currency support, and a proprietary algorithm to identify and promote certified sustainable tourism providers.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at France, regional, and country levels from 2020 to 2035. Decision Advisors has segmented the France Ecotourism Market based on the below-mentioned segments:

France Ecotourism Market, By Traveler Type

• Solo
• Group

France Ecotourism Market, By Age Group

• Generation X
• Generation Y
• Generation Z

FAQ’s

Q: What is the France ecotourism market size?

A: France Ecotourism Market is expected to grow from USD 6824.49 million in 2024 to USD 22540.32 million by 2035, growing at a CAGR of 11.47% during the forecast period 2025-2035.

Q: What are the key growth drivers of the market?

A: Rising environmental consciousness, demand for sustainable travel, supportive government policies, investments in eco-friendly infrastructure, and a growing desire for genuine, nature-based tourism experiences are some of the main factors propelling France's ecotourism industry's growth.

Q: What factors restrain the France ecotourism market?

A: High operating costs, a lack of infrastructure in rural areas, complicated regulations, seasonal fluctuations in demand, and slower adoption by traditional tourism operators who are resistant to sustainable practices are some of the factors limiting France's ecotourism market.

Q: Who are the key players in the France ecotourism market?

A: Ecolo Tour Paris, OuiCycle, Green Voyages, Terres d’Aventure, Others.

Q: Who are the target audiences for this market report?

A: The report targets market players, investors, end-users, government authorities, consulting and research firms, venture capitalists, and value-added resellers (VARs).