France Location-Based Services Market

France Location-Based Services Market Insights Forecasts to 2035

• The France Location-Based Services Market Size Was Estimated at USD 838.9 Million in 2024.
• The France Location-Based Services Market Size is Expected to Grow at a CAGR of Around 15.01% from 2025 to 2035.
• The France Location-Based Services Market Size is Expected to Reach USD 3904.9 Million by 2035.

According To a Research Report Published By Decisions Advisors and Consulting, The France Location-Based Services Market Size Is Anticipated To Reach USD 3904.9 Million By 2035, Growing At a CAGR of 15.01% From 2025 to 2035. The France location-based services market is driven by growing demand for location-based advertising and real-time navigation, along with an expansion of the retail, transportation, and tourism sectors. The development of enhanced connectivity and the growth of "Internet of Things" technologies (IoT) have increased smart city initiatives and continued to allow for future expandability of the location service industry in France.

Market Overview

The France location-based services market refers to companies providing digital services via their users' current geographic location, as determined using tools like GPS, Wi-Fi, and cell phone networks. They use real-time geographical positioning via mobile telephone networks and other forms of technology, along with sensor capabilities, to allow for navigational assistance, mapping, and tracking capabilities; locate businesses based on proximity, deliver advertisements based on the user’s location, and provide users with context-sensitive applications. Many different sectors utilize applications for their relevant locations, transportation, retail, logistics, tourism, emergency and public safety, city development, etc. Companies or organizations can develop location-specific/relevant advertisements, messaging, or notifications for their customers.

In France, the use of location-based services is facilitated by the growing necessity for businesses to implement real-time navigation tools, personalized marketing tools, and optimized supply chains (logistics), and improve public safety. The importance of the LBS is that it allows companies and governments to develop contextually aware, location-specific solutions to increase operational efficiency, customer interaction, and decision-making capabilities. The key benefits of LBS are the ability to track people and things accurately, the ability to optimize routing when providing service, the ability to deliver ads specifically targeted to a consumer, the ability to provide services efficiently, and the ability to support SMART City initiatives and other similar community improvements. In order for an organization or industry to successfully utilize LBS within its operations and supply chains, it is necessary for there to be universal use of smartphones with GPS capabilities, reliable wireless network connectivity, extensive adherence to data privacy and security compliance, and the incorporation of IoT and digital platforms to leverage IoT technologies, as well as regulatory compliance for the use of location data.

Report Coverage

This research report categorizes the market for the France location-based services market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the France location-based services market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the France location-based services market.

Driving Factors

The France location-based services market is growing due to increased use of smartphones and GPS by consumers, businesses wishing to provide personalized and real-time location-based services to customers, and the expanding number of retail, transport, and tourism mobile applications. This is supported by government-sponsored smart city initiatives and the use of artificial intelligence to improve insight generation. The use of location-based services will improve navigational ease and produce more efficient logistics, in addition to creating a safer public environment.

Restraining Factors

The France location-based services market faces challenges such as concerns about privacy and data security, restricted regulations concerning location tracking, higher costs for setting up and maintaining location-based service technology, issues with network connectivity in certain regions, and a lack of knowledge and confidence from both users and businesses. These are all factors hindering growth within the location-based service sector in France.

Market Segmentation

The France location-based services market share is categorized by component, location type, application, and end user. 

• The software segment accounted for the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The France location-based services market is segmented by component into hardware, software, services, and others. Among these, the software segment accounted for the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The software’s segmental growth is driven by increasing demand for navigation, mapping, and location-based applications; rising adoption of mobile and web apps across sectors, and the need for real-time data analytics and personalized services. Additionally, advancements in AI and machine learning enhance software capabilities, enabling businesses to offer more accurate, efficient, and targeted solutions.

• The outdoor segment accounted for the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The France location-based services market is segmented by location type into outdoor and indoor. Among these, the outdoor segment accounted for the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The outdoor segmental growth is driven by the widespread use of GPS-enabled smartphones and navigation devices, increasing demand for real-time traffic updates, route optimization, and location-based advertising. Growth is also supported by applications in transportation, logistics, tourism, and smart-city initiatives that rely on outdoor location data for improved efficiency and customer experience.

• The mapping & navigation segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

The France location-based services market is segmented by application into mapping & navigation, business intelligence & analytics, location-based advertising, and others. Among these, the mapping & navigation segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The growth of the segment is driven by increasing demand from transportation, logistics, and e-commerce for efficient route optimization and tracking.  Increasing use of GPS-enabled smartphones and vehicles, and rising demand for real-time route optimization and traffic updates. Additionally, consumer preference for accurate, convenient, and time-saving navigation solutions supports the segment’s strong growth.

• The transportation & logistics segment held the largest market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

The France location-based services market is segmented by end user into transportation & logistics, IT & telecom, healthcare, government, BFSI, hospitality, manufacturing, and others. Among these, the transportation & logistics segment held the largest market share in 2024 and is projected to grow at a substantial CAGR during the forecast period. The transportation & logistics segmental growth is due to the increasing need for real-time tracking of vehicles and shipments, route optimization, fleet management, and efficient delivery services. Rising demand from e-commerce, urban mobility solutions, and smart transportation initiatives also drives the adoption of location-based services in this sector.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the France location-based services market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies                                                                                                                       

• HERE Technologies
• GEOCONCEPT SAS
• TomTom International BV
• Zebra Technologies France SAS
• Ubisense SAS
• Ubudu
• Sygic
• Vectuel
• Mapotempo
• Web Geo Services
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In January 2024, HERE Technologies, a global leader in location data and technology platforms, announced an expansion of its partnership with the innovative addressing system what3words. This collaboration allows customers using HERE’s Location Services APIs to easily activate and integrate their what3words license, enhancing precise location identification and navigation capabilities.

Market Segment

This study forecasts revenue at the France, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the France Location-Based Services Market based on the below-mentioned segments:

France Location-Based Services Market, By Component

• Hardware
• Software
• Services
• Others

France Location-Based Services Market, By Location Type

• Outdoor
• Indoor

France Location-Based Services Market, By Application

• Mapping & Navigation
• Business Intelligence & Analytics
• Location-Based Advertising
• Others

France Location-Based Services Market, By End User

• Transportation & Logistics
• IT & Telecom
• Healthcare
• Government
• BFSI
• Hospitality
• Manufacturing
• Others

Frequently Asked Questions (FAQ)

1. What is the CAGR of the France location-based services market?

The France location-based services market size is expected to grow at a CAGR of around 15.01% from 2024 to 2035.

2. What is the France location-based services market size in 2024?

The France location-based services market size was estimated at USD 838.9 million in 2024.

3. What is the projected market size of the France location-based services market by 2035?

The France location-based services market size is expected to reach USD 3904.9 million by 2035.

4. What are the key growth drivers of the France location-based services market?

Rising demand for real-time navigation and location-based advertising, and expanding applications in retail, transportation, logistics, and tourism. Improved connectivity, IoT adoption, and support for smart-city initiatives further boost market growth.

5. Which application segment dominated the market in 2024?

The mapping & navigation segment held the largest market share in 2024.

6. Which component segment accounted for the largest market share in 2024?

The software accounted for the largest market share in 2024.