France Online Travel Market

France Online Travel Market Insights Forecasts to 2035

• The France Online Travel Market Size was estimated at USD 17753.53 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 9.97% from 2025 to 2035
• The France Online Travel Market Size is Expected to Reach USD 50491.48 Million by 2035

According to a research report published by Decision Advisior & Consulting, the France Online Travel Market is anticipated to reach USD 50491.48 million by 2035, growing at a CAGR of 9.97% from 2025 to 2035. France's online tourism industry is expanding due to rising smartphone usage, the desire for eco-friendly and customized travel, and easy digital booking processes.

Market Overview

The France Online Travel Industry means the overall market for online travel services within the territory of France where consumers can plan their trip before actually planning it. Also included within the France online travel industry are all the different ways that consumers can book flights, hotels, rental cars and travel-related services on the Internet. Additionally, by June 2025, France’s inbound tourism industry had experienced unprecedented growth with billions of dollars spent on international visitors and the vast majority of their reservations being made through websites. In response to this rapid growth, online travel websites began providing multilingual and multi-currency checkout options in Mandarin, Arabic, and Russian, as well as providing 24/365 Artificial Intelligence (AI) chat support for international visitors. Furthermore, the travel websites have developed portal pages with theme-specific content such as wine tours, historical trails, and winter sports that are culturally relevant to these geographical regions (Asia, Middle East, North America). These technological developments were designed to improve conversion rates and create a more engaging and localized experience for non-French-speaking individuals; therefore, it will help position France’s online travel companies as more competitive on an international level. Finally, creating an online travel platform that supports individuals from other countries is an important pillar that will continue to evolve in France's online travel industry

Report Coverage

This research report categorizes the market for the France online travel market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the France online travel market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the France online travel market.

Driving Factors

The customer experience is improved by the incorporation of machine learning and artificial intelligence into booking systems, which makes the procedure more effective and user-friendly. Because travelers can now access real-time information and support, this technological advancement not only simplifies operations but also increases customer satisfaction.  Apart from customization, sustainability has become a critical issue in the online travel industry. Eco-friendly travel options are growing as French consumers become more aware of their environmental impact. The growing availability of eco-friendly lodging options and sustainable modes of transportation is indicative of this trend. Consequently, travel agencies are modifying their services to conform to these principles, encouraging responsible travel.

Restraining Factors

The fierce competition between international online travel agencies (OTAs) and regional agencies, which frequently result in lower margins, is one of the factors limiting the French online travel market. Operational obstacles are increased by regulatory issues pertaining to taxation, consumer protection, and adherence to EU digital policies. Some customers are deterred from fully utilizing online platforms by cybersecurity threats and worries about data privacy.

Market Segmentation

The France online travel market share is classified into service type and platform.

• The transportation segment dominated the market in 2024, approximately 77% and is projected to grow at a substantial CAGR during the forecast period.

The France online travel market is segmented by service type into transportation, travel accommodation, and vacation packages. Among these, the transportation segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth due to the growth of low-cost airlines and high-speed rail networks in France, the growing use of online booking platforms, and the growing demand for convenient and reasonably priced travel options.  Growth is also being supported by increased digitalization, mobile-based ticketing, and the incorporation of AI-driven travel solutions. Additionally, the segment's positive outlook is being reinforced by government investments in sustainable mobility as well as consumer preferences for customized and flexible travel experiences.

• The mobile segment dominated the market in 2024, approximately 70.35% and is projected to grow at a substantial CAGR during the forecast period.

The France online travel market is segmented by platform into mobile and desktop. Among these, the mobile segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth due to consumers' desire for easy, on-the-go travel reservations, growing smartphone adoption, and widespread internet access.  Adoption is further strengthened by improved mobile applications that provide real-time updates, safe payment gateways, and personalized recommendations. Additionally, younger generations and frequent travelers are depending more and more on mobile platforms for flexibility, and this market is growing faster thanks to developments in AI-driven travel solutions and loyalty program integration.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the France online travel market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Finding France DMC
• Woyago
• Emi Travel Paris
• The French Travel
• ERRANCES VOYAGES
• World Express Travel Agency
• Others

Recent Developments:

• In June 2025, eDreams ODIGEO, a leading European online travel company, expanded its workforce by adding 150 new technology roles across its European tech hubs, including Porto, Milan, and Budapest. This strategic move aimed to enhance its AI-driven travel subscription platform, Prime, which had experienced significant growth. The company was recognized as a top employer, ranking first on LinkedIn's 'Top Companies in Spain' list for 2025 and earning a spot on Forbes' 'Best Companies to Work For' list for the fourth consecutive year.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at France, regional, and country levels from 2020 to 2035. Decision Advisior has segmented the France Online Travel Market based on the below-mentioned segments:

France Online Travel Market, By Service Type

• Transportation
• Travel Accommodation
• Vacation Packages

France Online Travel Market, By Platform

• Mobile
• Desktop

FAQ’s

Q: What is the France online travel market size?

A: France Online Travel Market is expected to grow from USD 17753.53 million in 2024 to USD 50491.48 million by 2035, growing at a CAGR of 9.97% during the forecast period 2025-2035.

Q: What are the key growth drivers of the market?

A: The increasing internet penetration, mobile-based reservations, the growing desire for customized packages, the development of tourism infrastructure, and consumer demand for practical, affordable, and digitally enhanced travel options are the main drivers of the French online travel market.

Q: What factors restrain the France online travel market?

A: A high level of competition, complicated regulations, cybersecurity issues, reliance on conventional booking channels, fragmented service offerings, and low digital adoption among older demographics all limit the French online travel market.

Q: Who are the key players in the France online travel market?

A: Finding France DMC, Woyago, Emi Travel Paris, The French Travel, ERRANCES VOYAGES, World Express Travel Agency, Others.

Q: Who are the target audiences for this market report?

A: The report targets market players, investors, end-users, government authorities, consulting and research firms, venture capitalists, and value-added resellers (VARs).