France Toys Market

France Toys Market Insights Forecasts to 2035

• The France Toys Market Size was estimated at USD 3.64 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 7.97% from 2025 to 2035
• The France Toys Market Size is Expected to Reach USD 8.46 Billion by 2035

According to a research report published by Decision Advisor & Consulting, The France Toys Market Size is anticipated to reach USD 8.46 Billion by 2035, growing at a CAGR of 7.97% from 2025 to 2035. The French toy industry is growing due to a number of factors, including rising disposable income, a focus on sustainable and eco-friendly products, an increase in online sales, and a growing demand for interactive and educational toys.

Market Overview

The France toys market signifies the overall industry involved in the process of designing, producing, distributing, and retailing toys in the country. Additionally, the increasing demand for environmentally friendly and sustainable products is one of the key factors driving the French toy market. As consumers grow more environmentally conscious, they are searching for toys that align with their values of sustainability and ethical shopping. As a result of this shift, the market for environmentally friendly toys made from natural materials like wood, organic textiles, or recycled plastics is growing. Further, as consumers and parents place a higher value on products that have the least detrimental impact on the environment, toys manufactured using sustainable manufacturing practices are growing in popularity. As a result of companies responding to this trend by creating greener alternatives, the market for eco-friendly toys has expanded overall in France, reflecting a broader societal shift towards sustainability.

Report Coverage

This research report categorizes the market for the France toys market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the France toys market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the France toys market.

Driving Factors

The growing demand for educational toys is one of the key factors driving the growth of the French toy market. In addition to providing entertainment, an increasing number of parents are looking to purchase toys that support their children's social, emotional, and cognitive development.  The popularity of educational toys is growing, particularly those that promote STEM (science, technology, engineering, and mathematics) education.  In keeping with the growing emphasis on early education and skill development, these toys foster creativity, critical thinking, and problem-solving abilities. STEM toys are therefore becoming more and more popular among parents who wish to provide their children with a solid foundation for learning in the future.  This trend reflects broader changes in consumer behavior as parents seek out products that are both educational and entertaining.

Restraining Factors

The French traditional toy industry is facing difficulties as a result of shifting consumer preferences. As children spend more time with digital content, traditional toys are facing fierce competition from digital games, smartphone apps, and interactive devices. These digital platforms often attract older children who are more interested in technology-based entertainment because they offer immersive experiences. The demand for traditional toys like dolls, action figures, and board games may be impacted by this trend because they struggle to match the engaging and interactive features of their digital counterparts.

Market Segmentation

The France toys market share is classified into product type and age group.

• The sports and outdoor toys segment dominated the market in 2024, approximately 22% and is projected to grow at a substantial CAGR during the forecast period.

The France toys market is segmented by product type into action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others. Among these, the sports and outdoor toys segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period. This is driven by government programs encouraging outdoor play and active lifestyles, growing parental awareness of health and wellness, and the importance of physical activity for kids. Growth is further supported by the popularity of long-lasting and environmentally friendly outdoor products as well as seasonal demand in the spring and summer.

• The up to 5 years segment dominated the market in 2024, approximately 38% and is projected to grow at a substantial CAGR during the forecast period.

The France toys market is segmented by age group into up to 5 years, 5 to 10 years, and above 10 years. Among these, the up to 5 years segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period. This is driven by high parental spending on the development of young children, growing consumer demand for dolls, educational playthings, and plush toys, and the French culture's emphasis on fostering creativity and sensory learning from an early age. Innovations in safe, environmentally friendly materials, partnerships with designers and illustrators, and the growth of e-commerce platforms that increase toddler-focused collections' accessibility to consumers across the country all contribute to growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the France toys market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• LEGO
• Mattel
• Hasbro
• Others

Recent Developments:

• In March 2025, Moulin Roty had unveiled its new spring-summer collection for toddlers up to 3 years old in partnership with illustrator Elodie Coudray. The collection consisted of 28 items in bright summer hues. The designs were cozy and ideally suited to the movements of infants. The materials were meticulously chosen and then assembled by their producers in Portugal, France, and Turkey.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at France, regional, and country levels from 2020 to 2035. Decision Advisor has segmented the France Toys Market based on the below-mentioned segments:

France Toys Market, By Product Type 

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

France Toys Market, By Age Group

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years

FAQ’s

Q: What is the France toys market size?

A: France Toys Market is expected to grow from USD 3.64 billion in 2024 to USD 8.46 billion by 2035, growing at a CAGR of 7.97% during the forecast period 2025-2035.

Q: What are the key growth drivers of the market?

A: Rising disposable incomes, the need for educational and interactive toys, the growth of e-commerce, the emphasis on sustainability, and the growing inclination of consumers for creative, eco-friendly play experiences are the main factors propelling the French toys market.

Q: What factors restrain the France toys market?

A: The French toy market is constrained by a number of factors, including the unpredictability of the economy, growing price sensitivity, competition from digital entertainment, the expense of complying with safety regulations, and a decline in the number of births.

Q: Who are the key players in the France toys market?

A: LEGO, Mattel, Hasbro, Others.

Q: Who are the target audiences for this market report?

A: The report targets market players, investors, end-users, government authorities, consulting and research firms, venture capitalists, and value-added resellers (VARs)