Global Fruits And Vegetable Chips Market

Fruits And Vegetable Chips Market Trends

The Global Fruits and Vegetable Chips Market Size Was Estimated at USD 58.02 Billion in 2024 and is Projected to Reach USD 121.34 Billion by 2035, Growing at a CAGR of 6.94% from 2025 to 2035. The market for fruit and vegetable chips is growing due to several factors, including increasing health consciousness, the demand for quick snacks, the popularity of vegan and gluten-free options, new flavours, clean-label products, urbanisation, and the expansion of retail outlets, such as supermarkets and online platforms.

Key Regional and Segment-Wise Insights

• With the largest revenue share of 35.4% in 2024, the Asia Pacific led the fruit and vegetable chips market.
• In 2024, the vegetable segment had the highest market revenue share of 93.2% and led the market by product.
• In 2024, the offline segment dominated the market and had the largest revenue share.

Global Market Forecast and Revenue Outlook

• 2024 Market Size: USD 58.02 Billion
• 2035 Projected Market Size: USD 121.34 Billion
• CAGR (2025-2035): 6.94%
• Asia Pacific: Largest market in 2024

The fruits and vegetable chips market include the chips made from dried and fried bananas, apples and sweet potatoes, as well as beets and kale. The chips serve as better alternatives to traditional potato chips, which meet the rising consumer preference for nutritious plant-based snacks with low calories. The market continues to grow because people are becoming more health-conscious, while diabetes and obesity rates increase, and consumers seek vegan and gluten-free snack options. The busy nature of modern life, along with urban living, pushes people toward convenient, healthy snacks that maintain nutritional value.

The fruit and vegetable chip market has transformed mainly because of technological progress. The market appeal of these snacks has grown because of technological advancements, which use vacuum frying and freeze-drying and low-temperature dehydration techniques to maintain nutrients and improve texture while extending product durability. The sector has experienced increased innovation and production because government initiatives back small organic food producers and sustainable agriculture while encouraging healthy eating practices. The global market expansion, along with customer trust growth, happens because of policies which promote food safety standards and clean-label requirements and minimise artificial additive usage.

Product Insights

The vegetable segment dominated the fruits and vegetable chips market during 2024 by generating the largest revenue share of 93.2%. The significant market dominance stems from customer preferences toward savoury yet health-conscious vegetable-based snacks such as sweet potatoes, kale, carrots, beets, and spinach. People eat vegetable chips instead of conventional snacks because they provide more nutrients and dietary fibre, which matches the health-conscious eating movement. People from various backgrounds choose these products since they offer different tastes and textures. Modern processing methods such as vacuum frying and air-drying have enhanced both the taste and nutritional value of vegetable chips, thus expanding their market presence.

The fruit segment within the fruit and vegetable chip market is expected to grow at the fastest CAGR throughout the forecast period. The main drivers behind this expansion are consumer preferences for snack options which are naturally sweet and wholesome and have clean-label attributes. The popularity of fruit chips made from apples, bananas, mangoes and pineapples continues to grow, especially among children and health-oriented consumers. The market growth stems from the rising demand for snack products that combine portability with vitamin content, fibre and antioxidant benefits. New drying techniques, including vacuum and freeze-drying, maintain both nutritional value and taste of fruits while enhancing product appeal. The rising interest in vegan and gluten-free food products drives strong growth rates in this segment.

Distribution Channel Insights

The offline segment generated the largest revenue share and dominated the fruits and vegetable chips market during 2024. The product dominance stems from supermarkets, together with hypermarkets and convenience stores and specialist health food stores, which permit buyers to examine items visually before purchasing. These retail locations drive spontaneous purchases because they provide immediate product access alongside special deals and enhanced product display. The segment maintains its strength through distribution networks that are established and through customer trust in shopping at physical locations. Emerging nations experience offline segment leadership in the fruits and vegetable chips market because their retail networks and physical store visitor numbers are growing.

The online segment of the fruit and vegetable chips market is expected to grow at the fastest CAGR throughout the forecast period. The fast growth of the online segment results from main factors such as home delivery convenience, increased smartphone adoption and expanding e-commerce platforms. Customers can discover an extended selection of products, which include organic options and niche brands that are typically unavailable at traditional brick-and-mortar stores when they shop through online channels. Consumers benefit from subscription models together with customer reviews and detailed product information. The demand for contactless shopping has led to increased online purchases of groceries and snacks following the epidemic. Businesses achieve higher online sales of fruit and vegetable chips through digital marketing strategies, which include targeted promotions that help them reach more customers.

Regional Insights

The North American market for fruit and vegetable chips continues to grow because of increasing consumer preference for natural and clean-label snacks as well as rising health awareness. People throughout the region now select fruit and vegetable snacks that include kale, apples and sweet potatoes instead of conventional fried snacks. The expanding market results from people embracing low-calorie plant-based diets and gluten-free eating habits. Major market participants, together with continuous product innovation and wide distribution through supermarkets and online platforms, enable better accessibility and consumer adoption. The expanding market in the US and Canada receives support from government initiatives, which promote healthy food choices while educating people about health conditions linked to lifestyle.

Europe Fruits And Vegetable Chips Market Trends

The European fruit and vegetable chips market is growing significantly due to increasing consumer preference for plant-based and healthier snack alternatives. People select fruit and vegetable chips because they want healthier alternatives after understanding the health risks associated with processed and fried foods. The rising popularity of vegan, gluten-free and clean-label diets has led to substantial increases in consumption in Germany, the United Kingdom, and France.  Customers select snacks made from organic ingredients that are locally sourced because they care about sustainability. The European market expansion continues because of renowned health food brands, modern drying technologies, and both physical and digital distribution networks.

Asia Pacific Fruits And Vegetable Chips Market Trends

The Asia Pacific fruit and vegetable chips market dominated globally with the largest revenue share of 35.4% during 2024. The region maintains a leading market position due to its huge expanding population, together with rising disposable incomes and changing consumer behaviour toward healthier snack choices. The shifting lifestyles and growing health awareness in China, India, Japan and South Korea have led to increased demand for wholesome plant-based snacks. Several Asian cultures maintain traditional eating habits that include dried fruits and vegetables, which helps their products gain market acceptance. The fast growth of modern retail infrastructure alongside e-commerce platforms and affordable local chip production drives market growth across the Asia Pacific while establishing the region as the industry leader.

Key Fruits And Vegetable Chips Companies:

The following are the leading companies in the fruits and vegetable chips market. These companies collectively hold the largest market share and dictate industry trends.

• PepsiCo, Inc.
• The Better Chip
• Seneca Foods Corporation
• Calbee North America
• Luke's Organic
• Crispy Green, Inc.
• Hain Celestial Group, Inc.
• General Mills, Inc.
• Kellanova (formerly Kellogg Company)
• Rhythm Superfoods
• Others

Recent Developments

• In June 2024, two new snacks were released by Rhythm Superfoods: Original Veggie Sticks and Seasoned Shishito Peppers.  These goods were displayed alongside their current range of fruit and vegetable snacks to demonstrate the company's dedication to providing a variety of wholesome snack choices.
• In March 2024, Brother All Natural introduced Infused Fruit Crisps, a novel freeze-dried snack that combines Fuji apples with strawberry, blueberry, or raspberry juices, providing a delicious and nutritious fruit snack.  Originally debuted at Natural Products Expo West 2024, these crisps are available both online and in shops, and they are made entirely of fruit without the use of additives or preservatives. They also come in resealable packaging.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Decision Advisors has segmented the fruits and vegetable chips market based on the below-mentioned segments:  

Global Fruits And Vegetable Chips Market, By Product

• Vegetable
• Fruit

Global Fruits And Vegetable Chips Market, By Distribution Channel

• Offline
• Online

Global Fruits And Vegetable Chips Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa