Global Garlic Supplements Market

Garlic Supplements Market Summary, Size & Emerging Trends

According to Decision Advisors, The Global Garlic Supplements Market Size is Expected to Grow from USD 1.29 Billion in 2024 to USD 3.30 Billion by 2035, at a CAGR of 8.91% during the forecast period 2025-2035. The global garlic supplements market is driven by increasing consumer awareness of garlic’s health benefits and growing preference for natural health products.

Key Market Insights

• North America is expected to account for the largest share in the garlic supplements market during the forecast period.
• In terms of form, the capsules & tablets segment accounted for the largest revenue share in the global garlic supplements market during the forecast period.
• In terms of sales channel, the third-party online channels are projected to lead the garlic supplements market throughout the forecast period

Global Market Forecast and Revenue Outlook

• 2024 Market Size: USD 1.29 Billion
• 2035 Projected Market Size: USD 3.30 Billion
• CAGR (2025-2035): 8.91%
• North America: Largest market in 2024
• Asia Pacific: Fastest growing market

Garlic Supplements Market

The global garlic supplements market is experiencing steady growth, driven by increasing consumer awareness of natural health products and preventive healthcare. Garlic supplements, available in forms such as capsules, tablets, and oils, are widely used for their potential benefits in supporting cardiovascular health, boosting immunity, and reducing inflammation. The rising demand for plant-based and organic supplements has further accelerated market expansion. Additionally, an aging population, growing interest in herbal remedies, and the influence of wellness trends are contributing to increased consumption. Government initiatives promoting the use of traditional and natural medicine, such as those by the WHO and national health bodies, are encouraging research and development in this space. Moreover, regulatory bodies are enhancing quality and safety standards, improving consumer confidence. With expanding e-commerce platforms and greater accessibility, the garlic supplements market is poised for continued growth, particularly as consumers seek alternative approaches to maintaining long-term health and well-being.

Garlic Supplements Market Trends

• Manufacturers are diversifying formats with odorless garlic capsules, timed-release tablets, and blends with complementary herbs to improve convenience and consumer appeal. Eco-conscious consumers are also driving demand for organic, non?GMO, and clean-label options.
• The online retail channel is the fastest-growing distribution path for garlic supplements. Fueled by convenience, broader product access, and the post-pandemic shift to digital shopping, e-commerce is dominating sales and gaining significant market share.
• There is growing demand for supplements tailored to specific health concerns such as heart health, immune support, and cholesterol management. These personalized products often involve partnerships with healthcare professionals and nutrition experts.
• Consumers increasingly prefer natural health solutions with high bioavailability. This has led to rising popularity of capsules, soft gels, liquids, and fermented forms like black garlic powder, known for enhanced absorption and antioxidant properties.

Garlic Supplements Market Dynamics

Driving Factors: Government support for traditional medicine and advancements in garlic supplements market formulations

The increasing prevalence of lifestyle-related conditions such as high cholesterol, hypertension, and heart disease has boosted demand for garlic-based supplements due to their therapeutic properties. The aging population, growing interest in herbal and plant-based remedies, and expansion of e-commerce platforms further contribute to market expansion. Additionally, government support for traditional medicine and advancements in supplement formulations, such as odorless and high-potency options are attracting a wider consumer base. These factors collectively fuel consistent growth across both developed and emerging markets.

Restrain Factors: Stringent regulatory frameworks and varying standards across countries affect the garlic supplements market

A major concern is the lack of clinical evidence supporting some health claims, which can lead to skepticism among consumers and healthcare professionals. Additionally, the strong odor and taste of garlic, even in supplement form, may deter usage despite innovations like odorless capsules. Stringent regulatory frameworks and varying standards across countries can also limit product approvals and global expansion. Furthermore, the availability of alternative natural supplements with similar health benefits increases competition. Price sensitivity in developing regions may also restrict market penetration and consistent consumer adoption.

Opportunity: Increasing digital health awareness and the expansion of telehealth are creating new opportunities in the garlic supplements market

The garlic supplements market is ripe with unique growth opportunities driven by evolving consumer preferences and healthcare trends. As more individuals seek natural alternatives to synthetic drugs, garlic’s well-documented benefits in supporting heart health and immunity position it as a powerful contender. There is rising demand for innovative delivery formats such as chewables, functional beverages, and fortified foods, offering brands a chance to differentiate. Increasing digital health awareness and the expansion of telehealth and online wellness platforms create new pathways for education and sales. Furthermore, emerging economies with strong roots in traditional medicine are becoming fertile ground for market entry, particularly where consumers are becoming more health-conscious and open to incorporating supplements into daily routines.

Challenges: Unpleasant odor and aftertaste remain a challenge within the garlic supplements market

One major issue is the inconsistent quality and standardization of products, which can affect consumer trust. Limited scientific validation for some claimed health benefits also creates skepticism among healthcare professionals. Additionally, the unpleasant odor and aftertaste of garlic supplements may reduce consumer appeal, despite odorless options. Regulatory variations across regions further complicate global distribution, while intense competition from other herbal supplements adds pressure on pricing and brand differentiation.

Global Garlic Supplements Market Ecosystem Analysis

The global garlic supplements market ecosystem includes raw material sourcing primarily from China, facing challenges like climate variability. Advanced extraction methods create diverse products such as capsules, powders, and oils. Distribution channels combine traditional retail and rapidly growing e-commerce platforms. Regulatory bodies set safety and quality standards, while certifications like USDA Organic boost consumer trust. Increasing consumer demand for natural health solutions and educational efforts drive market growth. Key players focus on innovation and partnerships to stay competitive in this evolving landscape.

Global Garlic Supplements Market, By Form

The capsules and tablets segment accounted for the largest revenue share in the global garlic supplements market during the forecast period, capturing approximately 45% of the market. This dominance is driven by the convenience and portability these forms offer, making them easy for consumers to carry, store, and consume daily. Additionally, capsules and tablets provide a precise and standardized dosage of active ingredients like allicin, ensuring consistent effectiveness and safety. The availability of odorless garlic capsules also addresses the common issue of garlic’s strong smell, improving user experience.

The softgel segment held a significant revenue share in the global garlic supplements market, accounting for approximately 30% of the market during the forecast period. Softgels are favored for their ease of swallowing and faster absorption compared to tablets and capsules, making them appealing to a broad range of consumers. The gelatin or vegetarian-based softgel shells effectively encapsulate garlic oil and extracts, preserving the potency of bioactive compounds like allicin. Additionally, softgels help minimize the characteristic strong odor and aftertaste of garlic, enhancing consumer compliance.

Global Garlic Supplements Market, By Sales Channel

The third-party online channels are projected to lead the garlic supplements market throughout the forecast period. This growth is driven by increasing consumer preference for the convenience of online shopping, wider product availability, and competitive pricing offered by e-commerce platforms. Online marketplaces like Amazon, eBay, and specialized health retailers provide easy access to a diverse range of garlic supplement products, often accompanied by detailed reviews and ratings that help inform purchasing decisions.

The drug stores segment accounted for the leading revenue share of the global garlic supplements market during the forecast period. This dominance is attributed to the high consumer trust in drug stores as reliable sources for health products, including supplements. Drug stores offer easy accessibility and personalized customer service, which encourages repeat purchases. Additionally, these outlets often stock a wide variety of garlic supplements, including well-known brands and prescription-strength options.

North America is expected to account for the largest share in the garlic supplements market during the forecast period, representing around 40% of the regional segment revenue, driven by high consumer awareness about natural and preventive healthcare, coupled with a strong preference for herbal and dietary supplements. The region benefits from well-established distribution networks, including pharmacies, health stores, and online retailers, which facilitate easy access to garlic supplements. Additionally, supportive regulatory frameworks and increasing investments in health and wellness industries further boost market growth in North America.

Asia Pacific is the fastest-growing region in the garlic supplements market, contributing approximately 25% of the market share, driven by increasing consumer awareness of natural health products and a strong cultural preference for herbal remedies. Factors such as rising disposable incomes, expanding urban populations, and improving healthcare infrastructure contribute to market growth. Additionally, growing e-commerce penetration and government support for traditional medicine practices are accelerating the adoption of garlic supplements.

Europe is witnessing substantial growth in the garlic supplements market, accounting for about 30% of the region’s market revenue, driven by increasing consumer interest in natural and preventive healthcare solutions, along with a strong emphasis on cardiovascular and immune health. Well-established healthcare systems, stringent regulatory standards, and high disposable incomes contribute to robust demand. Additionally, the presence of key market players and growing availability through pharmacies, health stores, and online platforms further support market expansion across European countries.

WORLDWIDE TOP KEY PLAYERS IN THE GARLIC SUPPLEMENTS MARKET INCLUDE

• Nature's Bounty
• NOW Foods
• Kyolic (Wakunaga of America Co., Ltd.)
• Swanson Health Products
• Solgar
• Puritan's Pride
• Herb Pharm
• GNC Holdings, Inc.
• Jarrow Formulas, Inc.
• Nature Made (Pharmavite LLC) 
• Others

Product Launches in Garlic Supplements Market

• In February 2024, Naturex (now part of Givaudan) introduced a novel microencapsulated garlic extract system designed for controlled release in functional food applications. This innovation aims to enhance the stability and bioavailability of garlic's bioactive compounds, such as allicin, while minimizing its strong odor, addressing common consumer concerns. The microencapsulation process involves encapsulating garlic extract within a protective coating, allowing for gradual release during digestion and improving the sensory experience of the product.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Decision Advisors has segmented the garlic supplements market based on the below-mentioned segments: 

Global Garlic Supplements Market, By Form

• Capsules & Tablets
• Softgel
• Liquids
• Powders

Global Garlic Supplements Market, By Sales Channel  

• Drug Stores
• Health & Beauty Stores
• Modern Trade Channels
• Direct Selling
• Third-Party Online Channels
• Company Online Channels

Global Garlic Supplements Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa

FAQs

Q: Are there any notable innovations in the garlic supplements market?
A: Yes. In February 2024, Naturex (Givaudan) launched a microencapsulated garlic extract system for controlled release, improving stability, bioavailability, and reducing odor.

Q: What trends are shaping the Garlic Supplements Market?
A: Key trends include the rise of odorless and high-bioavailability formats, personalized health supplements, organic and non-GMO demand, and dominance of e-commerce sales channels.

Q: What are the main growth drivers for the garlic supplements market?
A: Growth is driven by consumer demand for natural and preventive health solutions, government support for traditional medicine, and increasing chronic health issues like heart disease.

Q: What challenges does the garlic supplements market face?
A: Challenges include inconsistent product quality, strong odor and aftertaste, lack of clinical validation for some claims, regulatory disparities, and competition from alternative supplements.

Q: What opportunities are emerging in the garlic supplements market?
A: Opportunities include new delivery formats (chewables, functional beverages), expansion into emerging markets, increased digital health awareness, and telehealth-driven consumer education.

Q: Which application areas are expected to see the highest growth in garlic supplement usage?
A: Heart health, immune support, and cholesterol management are expected to be the key focus areas for garlic supplement products.

Q: What is the long-term outlook for the garlic supplements market (2025–2035)?
A: The garlic supplements market is projected to experience steady growth, driven by consumer demand for natural health products, e-commerce expansion, and innovation in product formats.