Germany Craft Beer Market

Germany Craft Beer Market Size Insights Forecasts to 2035

• The Germany Craft Beer Market Size was estimated at USD 6.3 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 6.11% from 2025 to 2035
• The Germany Craft Beer Market Size is Expected to Reach USD 12.1 Billion by 2035

According to a Research Report Published by Decisions Advisors & Consulting, The Germany Craft Beer Market Size is anticipated to Reach USD 12.1 Billion by 2035, Growing at a CAGR of 6.11% from 2025 to 2035. Some of the main factors propelling the market's expansion include the shifting trends toward craft and specialty beers, the growth of beer tourism, beer festivals and tasting events, inventive brewing methods, and rising demand for locally made and artisanal goods.

Market Overview

The German craft beer industry describes the developing industry of producing, transporting, and drinking beer from artisanal or boutique breweries that have small-scale production and are focused on quality, authenticity, and innovation of beer. Additionally, the increase in beer tourism and brewery tours contribute to the development of craft beer. In fact, Germany has more than 1,500 breweries throughout Germany, with half of those located in Bavaria, making it home to more breweries than any other country in Europe. This large network of breweries significantly impacts the German economy, contributing to the economy through revenue generation and providing jobs to tens of thousands of people (directly for breweries) and hundreds of thousands of people in related industries (hospitality). The beer industry currently accounts for about €8.5 billion in revenue and approximately 1.5% of Germany's GDP, Europe's largest economy.

Report Coverage

This research report categorizes the market for the Germany craft beer market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Germany craft beer market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Germany craft beer market.

Driving Factors

The growing popularity of IPAs and specialty ales, growing consumer demand for artisanal and premium beverages, and growing interest in cutting-edge brewing methods are the driving forces behind Germany's craft beer market.  While social media and digital platforms increase awareness of new launches, growing beer tourism, microbreweries, and festivals improve experiential consumption. Younger consumers support small-batch production because they value authenticity and strong flavors.

Restraining Factors

The high production costs, stringent regulations, the dominance of traditional breweries, constrained distribution networks, consumer loyalty to mainstream brands, and a sluggish adoption of innovative brewing styles are all factors that limit the growth of Germany's craft beer market despite rising demand.

Market Segmentation

The Germany craft beer market share is classified into product type and distribution channel.

• The ales segment dominated the market in 2024, approximately 58% and is projected to grow at a substantial CAGR during the forecast period.

The Germany craft beer market is segmented by product type into ales, lagers, and others. Among these, the ales segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth due to consumers are becoming more interested in artisanal and creative beer styles. German craft breweries are increasingly concentrating on creating IPAs, pale ales, and specialty brews that appeal to younger consumers looking for strong flavors and distinctive experiences. The demand for ales is further supported by the expanding popularity of beer festivals, microbreweries, and beer tourism, while social media and digital platforms increase awareness of new product launches.

• The on-trade segment dominated the market in 2024, approximately 33% and is projected to grow at a substantial CAGR during the forecast period.

The Germany craft beer market is segmented by distribution channel into on-trade, and off-trade. Among these, the on-trade segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth due to Germany's robust beer culture, which is centered on festivals, breweries, and pubs. Fresh, handcrafted craft beers served in social settings are becoming more and more popular among consumers, as direct interaction with brewers and experiential consumption foster brand loyalty. The popularity of seasonal events, urban microbreweries, and growing beer tourism all contribute to the demand for on-trade channels. Additionally, the segment's growth trajectory is reinforced by premiumization trends, as consumers are willing to pay more for distinctive, small-batch brews enjoyed in authentic settings.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Germany craft beer market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Crew Republic
• BRLO Brewery
• Ratsherrn Brewery
• AND UNION
• Others

Recent Developments:

• In March 2024, Paulaner Brauerei München launched the Paulaner Limo Orange, which was a non-alcoholic beer, in the German market. Its iconic wave design marked it as part of the Paulaner Spezi family.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Germany, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the Germany Craft Beer Market based on the below-mentioned segments:

Germany Craft Beer Market, By Product Type

• Ales
• Lagers
• Others

Germany Craft Beer Market, By Distribution Channel

• On-Trade
• Off-Trade

FAQ’s

Q: What is the Germany craft beer market size?

A: Germany Craft Beer Market is expected to grow from USD 6.3 billion in 2024 to USD 12.1 billion by 2035, growing at a CAGR of 6.11% during the forecast period 2025-2035.

Q: What are the key growth drivers of the market?

A: The demand for artisanal goods, creative brewing methods, beer tourism, festivals, and growing consumer preference for locally made specialty beers are some of the main factors propelling Germany's craft beer market's expansion.

Q: What factors restrain the Germany craft beer market?

A: The high production costs, stringent regulations, the dominance of traditional breweries, narrow distribution networks, and consumer loyalty to well-known mainstream beer brands are some of the factors limiting Germany's craft beer market.

Q: Who are the key players in the Germany craft beer market?

A: Crew Republic, BRLO Brewery, Ratsherrn Brewery, AND UNION, Others.

Q: Who are the target audiences for this market report?

A: The report targets market players, investors, end-users, government authorities, consulting and research firms, venture capitalists, and value-added resellers (VARs).