Germany Wallpaper Market

Germany Wallpaper Market Insights Forecasts to 2035

• The Germany Wallpaper Market Size was estimated at USD 104.67 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 3.26% from 2025 to 2035
• The Germany Wallpaper Market Size is Expected to Reach USD 148.89 Million by 2035

According to a research report published by Decisions Advisors, the Germany Wallpaper Market is anticipated to reach USD 148.89 million by 2035, growing at a CAGR of 3.26% from 2025 to 2035. The fast-growing field of e-commerce provides consumers with easier access to more diverse wallpapers.

Market Overview

The Germany wallpaper market is a sector that includes all activities related to wall coverings production, distribution, and consumption for living, working, and institutional areas. Additionally, sustainability is influencing consumer preferences as eco-friendly customers opt for wallpapers that are made from recyclable, biodegradable, and low-VOC materials. Germany has set the target of being net greenhouse gas neutral by 2045, with a 65% reduction by 2030 and an 88% reduction by 2040 from 1990 levels as interim targets. The country’s climate law stipulates emission budgets for specific sectors, which are in line with the overall European climate neutrality goal and thus support the demand for green products. Besides, as health awareness and regulatory pressure are on the rise, non-toxic and responsibly sourced wallpapers are becoming more common with manufacturers. This trend is not only consolidating the décor market for sustainability but also among families that target healthier and more eco-friendly living environments.

Report Coverage

This research report categorizes the market for the Germany wallpaper market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Germany wallpaper market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Germany wallpaper market.

Driving Factors

Digital printing technology advancements are influencing the Germany wallpaper market by providing more design options, quick production, and cheaper manufacturing. The ability to print at high resolution makes it possible to create wallpapers with very fine details, bright colors, and designs made according to the tastes of each customer. The manufacturers are therefore fast in responding to the changing trends in decorations and also can provide the quality that consumers are expecting. One of the main benefits of these technologies is that they also help to reduce waste and increase productivity, which, in turn, makes the use of environmentally friendly practices in production possible. Thus, wallpaper printed digitally has become more attractive to both consumers and producers.

Restraining Factors

Costly materials and labor for premium wallpapers, especially the ones with texture, fabric-based, or digitally printed varieties, push the price-sensitive consumers away. Skilled labor's involvement adds to the cost making the constant refurbishments unfeasible. The financial burdens delay the consumer's choice of the latter option, especially in the case of budget-tight households and small commercial areas that are in search of inexpensive décor alternatives.

Market Segmentation

The Germany wallpaper market share is classified into wallpaper type and distribution channel.

• The vinyl wallpaper segment dominated the market in 2024, approximately 42% and is projected to grow at a substantial CAGR during the forecast period.

The Germany wallpaper market is segmented by wallpaper type into vinyl wallpaper, non-woven wallpaper, paper-based wallpaper, fabric wallpaper, and others. Among these, the vinyl wallpaper segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period. Vinyl wallpaper's popularity is mainly due to its wide range of textures, finishes, and design styles. The producers are increasing their range by introducing the options of matte, glossy, embossed, and fabric-backed vinyl that appeal to different aesthetic tastes. The factor of being cost-effective when compared to luxury fabrics or special wallpapers is a strong reason for its extensive acceptance in the market. Vinyl is still the most favored wall covering in Germany that serves both functional and decorative purposes among consumers who look for durable and easy-to-clean solutions.

• The offline segment dominated the market in 2024, approximately 56% and is projected to grow at a substantial CAGR during the forecast period.

The Germany wallpaper market is segmented by distribution channel into online and offline. Among these, the offline segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period. E-commerce has become a huge trend but still, it is not the major channel for wallpaper purchases of complicated or big size. Customers of retail shops are given the opportunity to compare and check the thickness of different materials, the smoothness and feel of different finishes, and the accuracy of different colors which are all very hard to detect when buying online. Furthermore, the installation support and the combined services offered in the traditional way make the transaction feel good for both private and corporate clients. The whole picture of providing value through service will be the factor that keeps physical stores in the lead in the German wallpaper market.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Germany wallpaper market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• A.S. Création Tapeten AG
• Marburg Wallcoverings
• Rasch Tapeten
• Erismann & Cie. GmbH
• BN Wallcoverings
• Others

Recent Developments:

• In January 2025, Tesa and Rasch announced their plans to launch a collection of self-adhesive wallpapers, featuring 40 designs with exotic, floral, geometric patterns, and textures. This partnership aimed to expand their product portfolio and provided a simple, tool-free solution for DIY enthusiasts looking to redesign their walls quickly and easily.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Germany, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the Germany Wallpaper Market based on the below-mentioned segments:

Germany Wallpaper Market, By Wallpaper Type

• Vinyl Wallpaper
• Non-woven Wallpaper
• Paper-based Wallpaper
• Fabric Wallpaper
• Others

Germany Wallpaper Market, By Distribution Channel 

• Online
• Offline

FAQ’s

Q: What is the Germany wallpaper market size?

A: Germany Wallpaper Market is expected to grow from USD 104.67 million in 2024 to USD 148.89 million by 2035, growing at a CAGR of 3.26% during the forecast period 2025-2035.

Q: What are the key growth drivers of the market?

A: Germany's wallpaper industry is growing thanks to the upsurge in home renovation activities, the influx of requests for personalized eco-friendly designs, and the building of new houses along with the desire for premium, textured, and digitally printed modern décor solutions.

Q: What factors restrain the Germany wallpaper market?

A: The wallpaper market in Germany is limited by a number of factors, including high raw material costs, changing design trends, strict environmental regulations, rivalry from other types of wall coverings, and changes in consumer preferences, all of which together restrict the possibility of expansion and the potential for long-term growth.

Q: Who are the key players in the Germany wallpaper market?

• A: A.S. Création Tapeten AG
• Marburg Wallcoverings
• Rasch Tapeten
• Erismann & Cie. GmbH
• BN Wallcoverings,
• Others

Q: Who are the target audiences for this market report?

A: The report targets market players, investors, end-users, government authorities, consulting and research firms, venture capitalists, and value-added resellers (VARs).