Japan Baby Bottle Market

Japan Baby Bottle Market Insights Forecasts to 2035

• The Japan Baby Bottle Market Was Estimated at USD 91.6 Million in 2024.
• The Market Size is Growing at a CAGR of 5.45% between 2025 and 2035.
• The Japan Baby Bottle market is Anticipated to Reach USD 164.2 Million by 2035.

According to a Research Report Published by Decision Advisior & Consulting, the Japan baby bottle market is anticipated to hold USD 164.2 million by 2035, growing at a CAGR of 5.45% from 2025 to 2035. The baby bottle market in Japan is driven by rising birth rates in some areas, greater emphasis on infant health and cleanliness, premiumization of baby care goods, rising demand for BPA free and anticolic designs, and robust online retail expansion by top brands

Market Overview

The baby bottle market is a sector of the economy that designs, manufactures and sells infant and toddler bottles generally made from plastic, glass or silicone with a nipple or teat to facilitate safe and comfortable feeding of milk, formula or other liquids. In Japan, the market for baby bottles is driven by increasing demands for safe, high quality feeding methods, particularly with an emphasis on BPA free plastic, glass, or medical grade materials; as well as designs that are anti-colic and easy-to-clean to meet the demands of the modern consumer. The national Childbirth and Childcare Lump-Sum Grant covers birth and early care costs with around ¥500,000 per kid. Additionally, under programs like Support Benefits for Pregnant Women, many municipalities and insurers provide a modest "support payment" (e.g., ¥50,000 throughout pregnancy + ¥50,000 after birth). Factors such as new technologies (venting systems to alleviate colic, products designed for easy sterilisation) and a surge in interest regarding glass versus plastic have all contributed to the evolution of this market. There are opportunities within the premium and environmentally friendly bottle segments as well as within the smart feeding product space, particularly as more dual income families are looking for convenience when it comes to baby care and reliable solutions through online shopping.

Report Coverage

This research report categorizes the market for the Japan baby bottle market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan baby bottle market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan baby bottle market.

Driving Factors

The baby bottle market in Japan is driven by a strong focus on infant safety, comfort and hygiene, thus offering demand for products that meet all of these factors by using materials such as BPA free, heat-resistant glass, and medically-certified materials like PPSU. Anti-colic technologies, ergonomic designs, and easy-to-clean bottles are also growing in popularity. Furthermore, with more women participating in the workplace, this creates a need for feeding convenience and increases the number of on-line purchases. As premiumisation rises, so does brand trust in local companies, which leads to more awareness of breastfeeding supportive designs in urbanised households and, therefore, increases demand overall.

Restraining Factors

The baby bottle market in Japan is mostly constrained by a sharp decline in birth rates and the consequent decrease in the number of potential customers. The high cost of products, the high degree of market maturity, the environmental issues associated with plastics, and competition from breastfeeding-supportive alternatives are also currently limiting the ability for this market to grow rapidly.

Market Segmentation

The Japan baby bottle market share is classified into product type and distribution channel.

• The plastic segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Japan baby bottle market is segmented by product type into plastic, silicone, glass, and stainless steel. Among these, the plastic segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Japan's baby bottle industry is dominated by the plastic segment because of its wide availability, affordability, durability, and lightweight design. It is the most popular option among contemporary parents because it provides caretakers with easy handling and supports cutting edge anti-colic and heat-resistant technologies.

• The offline segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Japan baby bottle market is segmented by distribution channel into offline, and online. Among these, the offline segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. Because parents prefer to physically check infant products for safety, quality, and nipple compatibility before making a purchase, the offline market prevails. Supermarkets, pharmacies, and infant specialty shops all encourage greater offline sales in Japan by providing reliable brands, professional advice, and instant product availability.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan baby bottle market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Pigeon Corporation       
• Richell Corporation       
• JEX Co., Ltd.
• Combi Corporation
• PLUS, EIGHTY-ONE Co., Ltd.
• Betta Baby Store
• Nishimatsuya Chain Co., Ltd.
• Unicharm Corporation
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments:

• In August 2025, Pigeon introduced Pigeon Mini-Charm, a new novelty product in which Pigeon has created collectible charms from the iconic nursing bottles of Pigeon by offering them in a capsule-toy (Gashapon) format.
• In September 2024, as part of its domestic initiative to collect and recycle used baby nursing bottles and to encourage circular reuse in products, Pigeon opened collection points for the used nursing bottles at retail outlets and other institutions across Japan.

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Decision Advisior has segmented the Japan baby bottle market based on the below-mentioned segments:

Japan Baby Bottle Market, By Product Type

• Plastic
• Silicone
• Glass
• Stainless Steel

Japan Baby Bottle Market, By Distribution Channelc

• Offline
• Online

FAQ’s

Q: What is the Japan baby bottle market size?

A: Japan baby bottle market size is expected to grow from USD 91.6 Million in 2024 to USD 164.2 Million by 2035, growing at a CAGR of 5.45% during the forecast period 2025-2035. 

Q: What are the key growth drivers of the market?

A: Market growth is driven by a strong focus on infant safety, comfort and hygiene, thus offering demand for products that meet all of these factors by using materials such as BPA free, heat resistant glass, and medically-certified materials like PPSU. Anti-colic technologies, ergonomic designs, and easy-to-clean bottles are also growing in popularity. Furthermore, with more women participating in the workplace, this creates a need for feeding convenience and increases the number of on-line purchases.

Q: What factors restrain the Japan baby bottle market?

A: Constraints include by a sharp decline in birth rates and the consequent decrease in the number of potential customers. The high cost of products, the high degree of market maturity, the environmental issues associated with plastics, and competition from breastfeeding-supportive alternatives are also currently limiting the ability for this market to grow rapidly.

Q: How is the market segmented by product type?

A: The market is segmented into plastic, silicone, glass, and stainless steel.

Q: Who are the key players in the Japan baby bottle market?

A: Key companies include Pigeon Corporation, Richell Corporation, JEX Co., Ltd., Combi Corporation, PLUS, EIGHTY-ONE Co., Ltd., Betta Baby Store, Nishimatsuya Chain Co., Ltd., Unicharm Corporation, and Others.

Q: Who are the target audiences for this market report?

A: The report targets market players, investors, end-users, government authorities, consulting and research firms, venture capitalists, and value-added resellers (VARs).