Japan Dry Shampoo Market

Japan Dry Shampoo Market Insights Forecasts to 2035

• Japan Dry Shampoo Market Size 2024: USD 168.2 Mn
• Japan Dry Shampoo Market Size 2035:  USD 421.5 Mn
• Japan Dry Shampoo Market CAGR 2024: 8.71%
• Japan Dry Shampoo Market Segments: Type and Application

The Japan dry shampoo market includes making and selling water-free hair-cleansing products, sprays, foams, or powders, that soak up oil and give hair a wash-less, fresh look. It caters to users desiring convenient, quick, non-bulky, and scalp-friendly grooming, such as city workers, older people, and those caring about beauty. The market for dry shampoo in Japan is very versatile, as it is used for the daily refreshing of hair, traveling, hair care after the workout, hygiene of the elderly, and emergency grooming. It is going through an expansion due to the busy lifestyle, increasing number of old people, and a demand for beauty solutions that are quick, easy, and do not require water.Japan's dry shampoo market is sustained by the strong regulations of cosmetics under the Pharmaceuticals and Medical Devices Law, the safety standards for ingredients, and public databases such as NITE-CHRIP. These measures not only support the safe use of products but also promote consumer confidence and indirectly stimulate the development and expansion of the market through non-obvious financial assistance.In the Japanese dry shampoo market, recent advancements consist of the formulations that provide a cooling effect, products made from natural ingredients, and packaging that is easy to carry. Japanese brands were releasing dry shampoos in 2025 that were focusing on summer, giving particular attention to scalp care, eco-friendly compositions, and convenience in order to satisfy consumers who were becoming more and more demanding.

Market Dynamics of the Japan Dry Shampoo Market:

The Japan dry shampoo market is driven by the factors of busy city life, people wanting grooming products that are convenient and take less time, and a better understanding of scalp hygiene. In addition, the elderly, working women, and the issue of scalp hygiene have been particularly transformed by the trend towards more convenient and time-saving grooming solutions. This is coupled with travel, fitness, and emergency grooming needs, as well as water-saving preferences and sustainability awareness, all contributing to the demand. To keep the market growth momentum going, Japan is getting cooling, natural, and scalp care effects through the products combined with strong retail and e-commerce distribution.The Japan dry shampoo market is restrained by the limited consumer awareness in traditional segments, preference for conventional wet washing, issues of scalp residue or sensitivity concerns amplified by the strict cosmetic regulations that are increasing compliance costs. Premium pricing is another factor that can block adoption through wide age groups.The Japan dry shampoo market's future opportunities are, among others, clean-label and natural ingredient formulations, scalp-care products, and functional variants. The market is predicted to grow for eco-friendly, refillable packaging and travel-sized convenience formats, which will be a result of the increasing adoption of e-commerce and rising demand for personalized beauty solutions. Moreover, innovations such as cooling/soothing effects, plant-based actives, and smart packaging will continue to broaden the market's attraction to various consumer groups.

Market Segmentation

The Japan Dry Shampoo Market share is classified into type and application.

By Type:

The Japan dry shampoo market is divided by type into powder form, and spray form. Among these, the spray form segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. This is because it is simple to use, absorbs oil quickly, distributes evenly, is portable, and consumers, particularly those who live in cities and work, strongly demand mess-free, practical hair care products.

By Application:

The Japan dry shampoo market is divided by application into anti-dandruff, color protection, hair loss protection, and others. Among these, the anti-dandruff segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. High knowledge of scalp health, humid weather, growing worries about dandruff, and consumer demand for multipurpose treatments that clean, revitalize hair, and treat scalp problems without regular washing are the main causes of this.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the Japan dry shampoo market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. 

Top Key Companies in Japan Dry Shampoo Market:

• Kao Corporation
• Shiseido Company, Limited
• Hoyu Co., Ltd.
• NatureLab Co., Ltd.
• Lush Japan G.K.
• FT Shiseido
• Ellips Japan
• Kracie Holdings Ltd.
• Mandom Corporation
• Pola Orbis Holdings, Inc.
• Others

Recent Developments in Japan Dry Shampoo Market:

In March 2025, Onward Holdings’ The Product Cool Dry Shampoo became available across the country, providing people with a cooling dry shampoo that can be used to freshen up hair and scalp in the hot summer months.

In April 2025, Mandom Corporation introduced Extreme Ice Cool Dry Shampoo throughout the country, which consisted of ice, citrus & mint formulation that helped people with a sweaty scalp to feel comfortable.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the Japan dry shampoo market based on the below-mentioned segments:

Japan Dry Shampoo Market, By Type

• Powder Form
• Spray Form

Japan Dry Shampoo Market, By Application

• Anti-Dandruff
• Color Protection
• Hair Loss Protection
• Others

FAQ

Q: What is the Japan dry shampoo market size?

A: Japan dry shampoo market is expected to grow from USD 168.2 million in 2024 to USD 421.5 million by 2035, growing at a CAGR of 8.71% during the forecast period 2025-2035.

Q: What are the key growth drivers of the market?

A: Market growth is driven by the factors of busy city life, people wanting grooming products that are convenient and take less time, and a better understanding of scalp hygiene. In addition, the elderly, working women, and the issue of scalp hygiene have been particularly transformed by the trend towards more convenient and time-saving grooming solutions. This is coupled with travel, fitness, and emergency grooming needs, as well as water-saving preferences and sustainability awareness, all contributing to the demand.

Q: What factors restrain the Japan dry shampoo market?

A: Constraints include the limited consumer awareness in traditional segments, preference for conventional wet washing, issues of scalp residue or sensitivity concerns amplified by the strict cosmetic regulations that are increasing compliance costs. Premium pricing is another factor that can block adoption through wide age groups.

Q: How is the market segmented by type?

A: The market is segmented into powder form, and spray form.

Q: Who are the key players in the Japan dry shampoo market?

A: Key companies include Kao Corporation, Shiseido Company, Limited, Hoyu Co., Ltd., NatureLab Co., Ltd., Lush Japan G.K., FT Shiseido, Ellips Japan, Kracie Holdings Ltd., Mandom Corporation, Pola Orbis Holdings, Inc., and Others.

Q: Who are the target audiences for this market report?

A: The report targets market players, investors, end-users, government authorities, consulting and research firms, venture capitalists, and value-added resellers (VARs).