Japan Education Consulting Market

Japan Education Consulting Market Insights Forecasts to 2035

• The Japan Education Consulting Market Size Was Estimated at USD 108.23 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 1.99% from 2025–2035
• The Japan Education Consulting Market Size is Expected to Reach USD 134.4 Million by 2035

According to a research report published by Decision Advisors & Consulting, The Japan Education Consulting Market Size is anticipated to reach USD 134.4 Million by 2035, Growing at a CAGR of 1.99% from 2025–2035. The Japan education consulting market is driven by the demand for academic advisors is expected to rise as students are faced with more competitive admissions processes. Additionally, there will be a growth in international study programs and an increase in the need for specialized counselor services to assist students in their changing career aspirations. The increased use of technology in education, various government initiatives to promote global student mobility, and recent changes in the education system in Japan continue to drive the development of the industry.

Market Overview

The Japan education consulting refers to specialized advisory services designed to support students, families, universities, and private institutions in academic planning, curriculum development, career guidance, study-abroad pathways, and institutional improvement. In Japan, consulting on educational matters is a big driver of success for families looking for help in preparing for and passing competitive entrance exams, obtaining international placements, and transitioning from traditional learning environments to new digital learning formats and globalized course structures. Some of the most notable trends that have become evident in the industry are the increased popularity of personalized academic counseling, an increase in the number of companies moving to online advisory services, and an increase in the number of students seeking international educational consulting services, particularly in English-speaking countries. This market is extremely competitive, with expectations of very high-quality service, Parents typically play an important role in the decision-making process, and guidance is frequently customized because of the highly competitive academic environment within Japan.

The Super Global University Program, JET Program improvements, and reforms encouraging study-abroad participation have strengthened the sector by improving international collaboration and institutional modernization.

Report Coverage

This research report categorizes the market for the Japan education consulting market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan education consulting market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan education consulting market.

Driving Factor

The Japanese education consulting market is driven by an increasing number of students and families looking for tailored academic support, as well as increasing concern about university competition around the world, which are the main reasons behind an increase in demand for educational consultants globally. Many students and families are looking for expert help with the complex admissions processes and requirements of worldwide institutions, as well as diversified career paths through education. Digital solutions and the use of hybrid coaching methods have improved access to consulting services, at the same time, corporations are looking for more institutional consulting services to support their corporate re-skilling initiatives. Furthermore, governments' support of global education and the international student movement can only increase the growth opportunities for educational consultants.

Restraining Factor

The Japanese education consulting market is restrained by the declining number of children being born will reduce the number of prospective students for your organization. Along with that, the increasing cost of delivering services will limit the access of low-income households to potential students. As more schools provide free online advisory resources, such as free online consultations and other forms of online assistance, your firm may see an increase in competition. This competition, combined with state education laws and slow-moving institutional acceptance of the new models of consulting, will likely harm your industry's overall growth and development.

Market Segmentation

The Japan Education Consulting Market share is categorized by service type, end user, and delivery mode.

By Service Type

The Japanese education consulting market is segmented by service type into academic counselling, career guidance, international education advisory, and institutional consulting. Among these, the academic counselling segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth is due to schools seeing aggressive demand from the market to provide families with a suite of services that will assist students with entrance exam preparation, academic planning, and creating individualized study plans in primary, secondary, and higher education levels. In the Japanese culture, family members have always placed high importance on providing students with structured guidance to perform better academically and gain acceptance into prestigious institutions. The growing trend toward blended learning formats and a greater emphasis on holistic development also drives the growth of academic consulting.

By End User

The Japanese education consulting market is segmented by end user into students, universities, and private education providers. Among these, the student segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth is due to high levels of academia and intense competition for prestigious universities, combined with increasing demand for international degrees means this segment continues to benefit from these trends. More and more consulting firms are offering personalised learning plans, creating portfolios, and providing digital platforms to enable the delivery of services to clients more easily and effectively.

By Delivery Mode

The Japanese education consulting market is segmented by delivery mode into offline and online. The offline segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment growth is due to in Japan, many families prefer to meet face-to-face when making an important decision regarding their child's education. This could include choosing a specific course of study, selecting a college, and creating a study-abroad plan. However, the growth of online consultation services makes them more accessible because they are convenient to use and allow students to schedule appointments flexibly. They also enable students to interact with experts outside Japan.

Competitive Analysis

The report offers the appropriate analysis of the key organizations/companies involved within the Japan education consulting market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Benesse Corporation
• Z-Kai Group
• Kaplan Japan
• Takehiko Education Consulting
• Japan Study Abroad Network
• JAC Education & Career Advisory
• Gakken Holdings
• Nippon Student Services Organization (NSSO)
• Quipper Japan
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities
• Consulting and Research Firms
• Venture Capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In March 2024, Benesse Corporation expanded its international advisory services by integrating global college counselling modules into its digital platform to support rising demand for overseas study.

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Decision Advisors has segmented the Japan Education Consulting Market based on the segments below:

Japan Education Consulting Market, By Service Type

• Academic Counseling
• Career Guidance
• International Education Advisory
• Institutional Consulting

Japan Education Consulting Market, By End User

• Students
• Universities
• Private Education Providers

Japan Education Consulting Market, By Delivery Mode

• Offline
• Online

Frequently Asked Questions (FAQs)

Q: What is the Japan Education Consulting Market size?

A: The Japan Education Consulting Market is expected to grow from USD 108.23 million in 2024 to USD 134.4 million by 2035, at a CAGR of 1.99% during 2025–2035.

Q: What factors restrain the Japan Education Consulting Market?

A: Major constraints include declining birth rates, high service fees, competition from free online resources, and regulatory limitations affecting service expansion.

Q: How is the Japan Education Consulting Market segmented by service type?

A: The market is segmented into academic counseling, career guidance, international education advisory, and institutional consulting.

Q: Who are the key players in the Japan Education Consulting Market?

A: Key players include Benesse Corporation, Z-Kai Group, Kaplan Japan, Gakken Holdings, and others