Japan Fresh Fruits Market

Japan Fresh Fruits Market Insights Forecasts to 2035                                                                                              

• The Japan Fresh Fruits Market Size Was Estimated at USD 18.90 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 4.57% from 2025 to 2035
• The Japan Fresh Fruits Market Size is Expected to Reach USD 30.89 Billion by 2035

According to a research report published by Decision Advisors  & Consulting, The Japan Fresh Fruits Market size is anticipated to reach USD 30.89 Billion by 2035, growing at a CAGR of 4.57% from 2025 to 2035. The Japan fresh fruits market is driven by rising consumer health awareness, premium quality preference, aging population, urbanization, convenience demand, gifting culture, innovative packaging, import reliance, seasonal variety, and e-commerce growth.

Market Overview

The Japan fresh fruits market refers to all edible fruits that are harvested domestically or imported for immediate consumption in their raw, unprocessed form, either for households or food-service use. This market specifically excludes fruits that have been canned, frozen, dehydrated, or otherwise preserved. In 2023, Japan government launched a JPY 17 trillion (USD 113 billion) economic stimulus package, with significant allocations for food security and agricultural development, including the fresh fruit sector. This includes funding for orchard modernization, adoption of advanced technologies, and support for premium fruit production projects under the One Prefecture, One Product program.?

The ministry of agriculture, forestry, and fisheries is promoting the MIDORI strategy, which aims for carbon-neutral and resilient food systems by 2050. This involves doubling organic fertilizer usage and investing in solar-sharing orchards and rainwater harvesting systems to reduce emissions and improve fruit quality.?The government has provided subsidies to upgrade cold-chain logistics networks, including refrigeration systems for sensitive fruits like strawberries and melons, ensuring better shelf life and access to international markets.?In May 2025, wismettac foods received government backing to enhance refrigerated links for fruit exports, specifically targeting the U.S. market.

Report Coverage

This research report categorizes the market for the Japan fresh fruits market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan fresh fruits market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan fresh fruits market.

Driving Factors                                                                     

The fresh fruits markets in Japan are driven by changing consumer preferences, growing interest in diverse fruit varieties, and domestic production limitations. Japanese consumers are increasingly choosing nutrient-rich fruits to support their health and wellness goals. This has increased the consumption of citrus, berries, and tropical fruits as part of balanced dietary choices. Japan's domestic fruit production remains constrained by climate and land availability, creating a demand for imported fruits.

The country's fresh fruit import volume has shown consistent growth, particularly for bananas, which are among the most consumed fruits in Japan. The imports of grapes, citrus, and cherries have also increased. According to the ITC Trade Map, banana imports rose from USD 961,181.0 thousand in 2023 to USD 974,865.0 thousand in 2024. Japan sources fresh fruits from multiple countries, with the Philippines and Ecuador serving as primary banana suppliers. Chile exports significant quantities of grapes and cherries to Japan, while New Zealand and Australia are key suppliers of kiwis and citrus fruits.
Restraining Factors                                               

The fresh fruits market in Japan is restrained by high prices, limited arable land, strict import regulations, seasonal supply fluctuations, strong domestic competition, consumer sensitivity to quality, and vulnerability to climate impacts.

Market Segmentation        

The Japan fresh fruits market share is categorized by product type and distribution channel.                                   

• The apples segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.                         

The Japan fresh fruits market is segmented by product type into apples, bananas, oranges/mandarin, and others. Among these, the apples segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is driven by high consumer preference for premium-quality apples, gifting culture, rising health consciousness, consistent domestic production, innovative packaging, seasonal promotions, export demand, and increasing e-commerce fruit sales in Japan.

• The offline segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

The Japan fresh fruits market is segmented by distribution channel into offline, online. Among these, the offline segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth of the segment is due to strong consumer trust in traditional retail, widespread availability in supermarkets and local stores, and established cold-chain logistics supporting quality and freshness. These factors, combined with ongoing investments in physical distribution infrastructure, drive its significant growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan fresh fruits market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Fresh Del Monte Produce Inc.
• Dole Food Company
• Chiquita Brands International
• Sunkist Growers
• Berry Global Inc.
• Naturipe Farms
• Grimmway Farms
• Others

Key Target Audience                                    

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In May 2025, Wismettac Foods secured government backing under the Emergency Measures for Strengthening Supply Chain Connectivity to upgrade refrigerated links for strawberry, melon, and kiwi exports to the U.S. market, aligning with national export targets.
• In December 2024, The Japan Fruit and Vegetables Export Promotion Council initiated a promotional campaign called Smile Japanese Fruits Gift in partnership with Hello Kitty. The initiative aims to promote Japanese-grown fruits through social media contests during major holidays, including Christmas, New Year, Chinese New Year, and Valentine's Day.

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Decision Advisors has segmented the Japan Fresh Fruits Market based on the below-mentioned segments:

Japan Fresh Fruits Market, By Product Type

• Apples
• Bananas
• Oranges/Mandarin
• Others

Japan Fresh Fruits Market, By Distribution Channel

• Offline
• Online 

FAQ’s

Q: What is the market size of the Japan fresh fruits market in 2024?

A: The Japan fresh fruits market was valued at USD 18.90 billion in 2024.

Q: What is the expected market size by 2035?

A: The market is expected to reach USD 30.89 billion by 2035.

Q: What is the CAGR of the Japan fresh fruits market during 2025–2035?

A: The market is projected to grow at a CAGR of 4.57%.

Q: Which product type segment dominated the market in 2024?

A: The apples segment accounted for the largest revenue share in 2024.

Q: Which distribution channel leads the market in Japan?

A: The offline channel dominates due to strong retail networks and consumer preference for quality inspection.

Q: What factors are driving market growth in Japan?

A: Growth is driven by health awareness, premium fruit demand, gifting culture, urbanization, import reliance, and e-commerce expansion