Japan Hairstyling Products Market

Japan Hairstyling Products Market Insights Forecasts to 2035  

• The Japan Hairstyling Products Market Size Was Estimated at USD 1574.3 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 8.28% from 2025 to 2035
• The Japan Hairstyling Products Market Size is Expected to Reach USD 3775.6 Million by 2035

According to a research report published by Decision Advisor & Consulting, The Japan Hairstyling Products Market?Size is anticipated to reach USD 3775.6 Million by 2035, Growing at a CAGR of 8.28% from 2025 to 2035. The Japanese hairstyling products market is driven by the desire to achieve desired hair aesthetics, personal grooming preferences, and social trends, all influence the use of hairstyling products. Additionally, the hairstyling products sector has been impacted by consumer desire for sustainability and natural ingredients, which has led to a trend toward organic and eco-friendly formulas.

Market Overview

The Japan Hairstyling Products Market for hair care products has a distinct focus on healthy hair as the foundation for your style. Japanese hair care products are based on gentle and nourishing formulas using natural ingredients and advanced technology to provide light hold, shine, and protection without stiffness or loss of natural movement. Unlike Western hair care products, Japanese products emphasize forming the appearance of "glass hair" by avoiding heavy products. Japanese hair care products are typically lightweight, allow for easy restyling, and contain natural ingredients such as plant extracts, minerals, and mud. the trend towards higher-quality hair care products and the development of technology-driven formulations are creating growth opportunities in the Japanese hair care market. The Japanese hair care market continues to grow as a result of changing lifestyles and increased fashion consciousness for both men and women. In addition, there is an increasing demand for premium-quality salon-quality products, as well as natural and organic hair care products. The Japanese government supports the Japanese hair care industry through policies designed to promote innovation, sustainability, and competitiveness. As outlined in the Pharmaceutical Medical Devices Act, all Japanese Hair Care Products must comply with the Product Safety and Quality standards to Create Consumer Confidence.

Report Coverage

This research report categorizes the Japan hairstyling products market based on various segments and regions, and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan hairstyling products market. Recent market developments and competitive strategies, such as expansion, Protein launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan hairstyling products market.  

Driving Factor 

The Japan Hairstyling Products Market is driven by the emergence of fashion awareness, a robust grooming culture, and a growing demand for high-end and multifunctional hair styling products. The expansion of men’s grooming, the influence of social media and salon trends, the aging population seeking volume-enhancing solutions, and the growth of e-commerce platforms further bolster the sustained demand for innovative, lightweight, and scalp-friendly formulations.

Restraining Factor

The Japan Hairstyling Products Market is restrained by high product costs, intense competition from established domestic brands, and strict regulatory compliance requirements. Additionally, consumer preference for minimal product usage and sensitivity toward chemical ingredients limit frequent purchases and slows the adoption of new hair styling formulations.

Market Segmentation  

The Japan hairstyling products market share is classified into product and distribution channel.

• The hair spray segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period.  

The Japan Hairstyling Products Market is segmented by product into hair gel, hair wax, hair mousse, hair spray, pomade, and others. Among these, the hair spray segment held the largest market share in 2024 and is expected to grow at a remarkable CAGR during the forecast period. This is due to the strong product innovation by new players in the hair styling range is giving these products the necessary increase the market demand

• The hypermarkets & supermarkets segment dominated the market in 2024 and is expected to grow at a substantial CAGR during the predicted period.

The Japan Hairstyling Products Market is segmented by distribution channel into hypermarkets & supermarkets, online, convenience stores, specialty stores, and others. Among these, the hypermarkets & supermarkets segment dominated the market in 2024 and is expected to grow at a substantial CAGR during the predicted period. This is due the a broad assortment of products, ease of access, and the capacity to meet the varied tastes of consumers all in a single convenient venue.

Competitive Analysis: 

The report offers the appropriate analysis of the key organizations/companies involved within the Japan Hairstyling Products market, along with a comparative evaluation primarily based on their Protein offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes Protein development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.  

List of Key Companies 

• Kao Corporation
• Shiseido Company, Limited
• Kose Corporation
• Mandom Corporation
• Milbon Co., Ltd.
• Hoyu Co., Ltd.
• Kracie Holdings, Ltd.
• Takara Belmont Corporation
• Others

Key Target Audience

• Market Players 
• Investors 
• End-users 
• Government Authorities? 
• Consulting and Research Firm 
• Venture capitalists 
• Value-Added Resellers (VARs) 

Market Segment 

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Decision Advisor has segmented the Japan Hairstyling Products market based on the below-mentioned segments: 

Japan Hairstyling Products Market, By Product

• Hair Gel
• Hair Wax
• Hair Mousse
• Hair Spray
• Pomade
• Others

Japan Hairstyling Products Market, By Distribution Channel

• Hypermarkets & Supermarkets
• Online
• Convenience Stores
• Specialty Stores
• Others

FAQ’s

Q: What is the current market size of the Japanese hairstyling products market?

A: The Japanese hairstyling products market was valued at USD 1574.3 million in 2024 and is projected to grow steadily due to rising grooming awareness, premium product demand, and evolving fashion trends.

Q: What is the expected growth rate of the Japanese hairstyling products market during the forecast period?

A: The market is expected to grow at a CAGR of 8.28% from 2025 to 2035, reaching an estimated value of USD 3775.6 million by 2035.

Q: Which product segment dominates the Japanese hairstyling products market?

A: Hair spray dominated the market in 2024, driven by high consumer preference for long-lasting hold, ease of use, and continuous product innovation by manufacturers.

Q: What are the key factors driving the Japanese hairstyling products market?

A: Key drivers include strong grooming culture, rising fashion consciousness, expansion of men’s grooming, growing e-commerce penetration, demand for premium and multifunctional products, and preference for lightweight and scalp-friendly formulations.

Q: Who are the key players operating in the Japanese hairstyling products market?

A: Key players include Kao Corporation, Shiseido Company Limited, Kose Corporation, Mandom Corporation, Milbon Co., Ltd., Hoyu Co., Ltd., Kracie Holdings, and Takara Belmont Corporation.