Japan Health and Fitness Club Market

Japan Health and Fitness Club Market Size Insights Forecasts to 2035

• The Japan Health and Fitness Club Market Size Was Estimated at USD 2.91 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 9.17% from 2025 to 2035
• The Japan Health and Fitness Club Market Size is Expected to Reach USD 7.64 Billion by 2035

According to a Research Report Published by Decisions Advisors & Consulting, The Japan Health and Fitness Club Market Size is anticipated to Reach USD 7.64 Billion by 2035, Growing at a CAGR of 9.17% from 2025 to 2035. The market expansion for health and fitness clubs in Japan is greatly aided by the growing wellness initiatives implemented by corporate organizations and the growing health consciousness of older Japanese consumers.

Market Overview

The health and fitness club market in Japan refers to the sector that includes fitness centers, gyms, and wellness facilities where consumers go to exercise, lose weight, and improve their health. The market includes boutique studios, commercial fitness clubs, yoga and fitness centers, and online fitness services in Japan, and includes the sale of memberships, fitness programs, and other related services. Initiatives that encourage businesses to offer their employees’ health promotion programs, such as diet and exercise recommendations that can be connected to fitness club facilities, are supported by the government of Japan. Consumer confidence is increased by a regulatory structure that guarantees high standards for fitness centers, including safety inspections and certifications. Through national health insurance programs and other community health initiatives, the government and local governments promote the general health of the populace. Long-term market expansion would result from the Japanese population's growing emphasis on physical fitness and leading a healthy lifestyle. Furthermore, because of the sizable senior population in Japan, a lot of fitness centers provide customized programs for senior citizens, which enhance their strength, mobility, and general well-being and boost their market share. On a larger scale, market expansion is supported by the rise in health-conscious customers, fitness clubs, training gyms, and other fitness facilities.

Report Coverage

This research report categorizes the market for the Japan health and fitness club market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan health and fitness club market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan health and fitness club market.

Driving Factors

The health and fitness club market in Japan is driven by increasing health awareness, an aging population looking to be active, increasing lifestyle-related diseases, government actions supporting preventive healthcare, and rising corporate wellness programs. Technological innovations and 24-hour gym access, along with the appeal of more personal training, support growing attendance in health and fitness clubs. Additionally, fitness centers are increasingly providing programs for senior citizens, such as yoga, tai chi, swimming, and low-impact aerobics. These initiatives aim to keep those customers mobile and balanced, which will support market expansion.

Restraining Factors

The health and fitness club market in Japan is restrained by elevated membership and operational expenses, a lack of space within city limits to build new facilities, diminishing rural engagement, and competition from home fitness options. Also, aging facilities, labor scarcity, and financial insecurity for small gyms present challenges experienced especially after the pandemic, all hinder ongoing industry growth.

Market Segmentation

The Japan health and fitness club market share is classified into product and age group.

• The personal training segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Japan health and fitness club market is segmented by product into personal training, group training, and self-training. Among these, the personal training segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The aging population of Japan and greater awareness of preventive healthcare are contributing to increased demand for individualized workouts with a trained trainer to ensure safety and accountability, in addition to measurable results. Also contributing to the segment's growth compared to group or self-training are increased disposable income, social media fitness trend influence, and job opportunities for certified trainers.

• The between 20 to 40 years segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Japan health and fitness club market is segmented by age group into up to 20 years, between 20 to 40 years, between 40 to 55 years, and over 55 years. Among these, the between 20 to 40 years segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The rising number of consumers between 20 to 40 years has caused the trend and demand for health and fitness clubs in Japan to grow. This age group is becoming increasingly aware of the importance of staying fit and healthy. Due to stress management, the avoidance of chronic illnesses, and an overall improvement in well-being, individuals are motivated to shift toward a healthier lifestyle.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan health and fitness club market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Tokyo Metropolitan Gymnasium
• Shinjuku Sports Gym
• Spa LaQua
• Mizuki Spa & Fitness
• Club 360 Fitness & Rehabilitation
• Sarugaku Training Gym
• Ikebukuro Sports Center
• Gold's Gym Ginza
• Konami Sports Club
• Anytime Fitness Japan
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments:

• In January 2024, the Tokyo location of Janu Hotels, Resorts & Residences opened a wellness facility with a gym floor. The corporation made this investment in order to compete fiercely with local fitness operators and take advantage of both the local and tourist markets.
• In September 2023, the fastest-growing boxing organization in the world, UBX Boxing, debuted its new boxing philosophy and advantages in Tokyo. In partnership with Prova Group, a Japanese non-profit, the corporation intended to open 145 clubs there.

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the Japan health and fitness club market based on the below-mentioned segments:

Japan Health and Fitness Club Market, By Product

• Personal Training
• Group Training
• Self Training

Japan Health and Fitness Club Market, By Age Group

• Up to 20 years
• Between 20 to 40 years
• Between 40 to 55 years
• Over 55 years