Japan Menswear Market

Japan Menswear Market Insights Forecasts to 2035

• The Japan Menswear Market Size Was Estimated at USD 39.1 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 5.77% from 2025 to 2035
• The Japan Menswear Market Size is Expected to Reach USD 72.5 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the Japan menswear market size is anticipated to reach USD 72.5 billion by 2035, growing at a CAGR of 5.77% from 2025 to 2035. The menswear market in Japan is driven by consumer's growing awareness of how they look, their preference for online purchasing, and the number of advertising efforts using celebrities and social media influencers.

Market Overview

The menswear industry includes the manufacturing, sales, and retailing of men's clothing and accessories, including casual, formal, active, ethnic, and outerwear. The market includes mainstream apparel, both branded and private label, and retail channels, both offline and online. The menswear industry encompasses multiple price points, from luxury to mass market, to meet various consumer preferences. The menswear market in Japan is rapidly transforming, fueled by heightened menswear fashion awareness, premiumization, and an increasing influence from global and streetwear brands. Government support for textile innovation and sustainable production, including financial incentives for energy-efficient and sustainable production as part of Japan's Green Growth Strategy, is encouraging advanced apparel development. Technological developments have improved quality and accessibility through smart fabrics, automated garment manufacturing, and e-commerce solutions. Trends around functional apparel, more tailored silhouettes, and environmentally friendly materials can be leveraged for significant growth opportunities for brands. The expansion of the aging male consumer segment is good news for comfort-driven apparel. The younger consumer cohort looks for trend-driven product assortments with a shopping experience that engages with them digitally, which will also stimulate growth opportunities for Japan's menswear market.

Report Coverage

This research report categorizes the market for the Japan menswear market based on various segments and regions, and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan menswear market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan menswear market.

Driving Factors

The menswear market in Japan is driven by growing men’s fashion awareness, as well as the fast-paced growth of e-commerce and digital channels. Because of high demand for functional, comfortable, and athleisure styles, brands have diversified product offerings to incorporate many different fits. Younger and even older consumers are attracted to the trend of streetwear by foreign and home-grown designers alike. The overarching trend of comfort-fit clothing resonates with Japan’s aging population. Government incentives have encouraged innovation within the textile industry, from sustainability in textiles and within the production cycle, exploring digitally made fashion products, digital fabrics, and automated technology for textiles.

Restraining Factors

The menswear market in Japan is mostly constrained by a declining male population and falling domestic consumption of apparel. Local manufacturers continue to face downward pricing pressures and a reduction in margins from rapid competition by local and global fast-fashion brands. Rigid production costs, shortages of domestic textile labor, and reliance on imported raw materials impact profitability. Moreover, slow turnover of stock in brick-and-mortar retail spaces and increased costs of compliance associated with sustainability regulations impose operational burdens.

Market Segmentation

The Japan menswear market share is classified into product and distribution channel.

• The shirts and t-shirts segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Japan menswear market is segmented by product into trousers, denims, shirts and t-shirts, ethnic wear, and others. Among these, the shirts and t-shirts segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. High purchase frequency, robust demand for business-casual and casual clothing, and the impact of streetwear and athleisure styles in Japan are the main factors driving this dominance. Sales in this market are also being boosted by the growth of e-commerce, customization choices, and breakthroughs in sustainable cotton and functional fabrics.

• The exclusive stores segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Japan menswear market is segmented by distribution channel into supermarkets and hypermarkets, exclusive stores, multi-brand retail outlets, online stores, and others. Among these, the exclusive stores segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is because consumers strongly prefer brand-specific fashion experiences, flawless sizing, individualized service, and quality assurance. Prominent Japanese menswear companies keep growing their mono-brand stores in upscale shopping centers and urban areas, increasing average spending per visit and fostering consumer loyalty.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan menswear market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Uniqlo
• A Bathing Ape
• Visvim
• Kapital
• Beams / Beams Plus
• Blue Japan
• N. HOOLYWOOD
• And Wander
• Danton
• Muji
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In October 2024, Tokyo Fashion Week emphasized tech-infused menswear, eco-friendly materials, and digital design showcases, helping domestic brands gain stronger visibility, attract younger consumers, and expand sustainability-focused collections in Japan.
• In September 2024, Goldwin expanded its “Goldwin 0” technical-wear line using advanced Japanese textile innovation, focusing on sustainability, high-performance fabrics, and premium menswear, strengthening its presence in Japan’s functional fashion segment.

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan menswear market based on the below-mentioned segments:

Japan Menswear Market, By Product Type

• Trousers, Denims
• Shirts and T-shirts
• Ethnic Wear
• Others

Japan Menswear Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others

FAQ’s

Q: What is the Japan menswear market size?

A: Japan Menswear market size is expected to grow from USD 39.1 billion in 2024 to USD 72.5 billion by 2035, growing at a CAGR of 5.77% during the forecast period 2025-2035. 

Q: What are the key growth drivers of the market?

A: Market growth is driven by growing men’s fashion awareness, as well as the fast-paced growth of e-commerce and digital channels. Because of high demand for functional, comfortable, and athleisure styles, brands have diversified product offerings to incorporate many different fits. Younger and even older consumers are attracted to the trend of streetwear by foreign and home-grown designers alike.

Q: What factors restrain the Japan menswear market?

A: Constraints include a declining male population and falling domestic consumption of apparel. Local manufacturers continue to face downward pricing pressures and a reduction in margins from rapid competition by local and global fast-fashion brands.

Q: How is the market segmented by product type?

A: The market is segmented into trousers, denims, shirts and t-shirts, ethnic wear, and others.

Q: Who are the key players in the Japan menswear market?

A: Key companies include Uniqlo, A Bathing Ape, Visvim, Kapital, Beams / Beams Plus, Blue Japan, N. HOOLYWOOD, And Wander, Danton, and Muji.

Q: Who are the target audiences for this market report?

A: The report targets market players, investors, end-users, government authorities, consulting and research firms, venture capitalists, and value-added resellers (VARs).