Japan Sports Analytics Market

Japan Sports Analytics Market Insights Forecasts to 2035

• The Japan Sports Analytics Market Size Was Estimated at USD 91.99 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 24.08% from 2025 to 2035
• The Japan Sports Analytics Market Size is Expected to Reach USD 987 Million by 2035

According to a research report published by Decisions Advisors, The Japan Sports Analytics Market Size is Anticipated to Reach USD 987 Million by 2035, growing at a CAGR of 24.08% from 2025 to 2035. The Japan sports analytics market is driven by growing adoption of data-driven decision-making in professional sports, increasing investments in wearable technology, rising demand for performance optimization, enhanced fan engagement through analytics, and government support for sports technology innovation. 

Market Overview

The Japan sports analytics market is experiencing robust growth, driven by an increasing emphasis on data-driven decision-making across professional and amateur sports organizations. Japan sports entities, traditionally known for discipline and precision, are now rapidly embracing advanced analytics to gain competitive advantages. This shift is fuelled by greater investment in sports, the rising popularity of various professional leagues, and a national push towards technological integration in all sectors, including sports. The market is characterized by a strong adoption of both cloud-based and on-premise solutions, catering to diverse needs from elite sports teams to individual athletes.

Despite the significant opportunities, the market faces certain unique challenges, such as the need for specialized data scientists and analysts who understand both sports and advanced technology. Cultural nuances regarding data privacy and the traditional coaching methodologies also influence the pace of adoption. However, continuous innovation in artificial intelligence, machine learning, and sensor technologies is steadily overcoming these hurdles, paving the way for more pervasive integration of analytics. The growing focus on athlete welfare and fan engagement further stimulates demand for sophisticated analytical tools across the Japan sporting landscape.

Report Coverage

This research report categorizes the market for the Japan sports analytics market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan sports analytics market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan sports analytics market.

Driving Factors

The sports analytics market in Japan are driven by the rising popularity of e-sports in Japan is significantly impacting the sports analytics market. This trend is leading to an increased demand for analytics tools tailored to the e-sports sector. As e-sports events attract millions of viewers and participants, the demand for analytics tools tailored to this sector is increasing. In 2025, the e-sports market in Japan is anticipated to exceed $1 billion, with a substantial portion allocated to analytics solutions that enhance player performance and viewer engagement. This trend suggests that traditional sports organisations are also looking to e-sports for innovative analytics strategies, thereby broadening the scope of the sports analytics market. The convergence of traditional sports and e-sports analytics is likely to create new opportunities for growth and collaboration within the industry.

Restraining Factors

The sports analytics market in Japan is restrained by high implementation and maintenance costs, limited awareness and expertise among traditional sports organisations, and data privacy or integration challenges across different analytical platforms and systems.

Market Segmentation

The Japan sports analytics market share is categorized by sport, type, and application.  

• The baseball segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The Japan sports analytics market is segmented by sport into football, cricket, baseball, rugby, and others. Among these, the baseball segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is driven by the widespread use of performance analytics for player evaluation and injury prevention, increasing investments by professional teams in advanced tracking technologies, and rising fan engagement through real-time data insights and digital platforms.

• The on-field segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.   

The Japan sports analytics market is segmented by type into on-field, off-field. Among these, the on-field segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth of the segment is due increasing adoption of wearable devices and sensors for real-time player performance monitoring, rising demand for data-driven insights to enhance game strategies and reduce injuries, and the integration of AI and machine learning technologies for predictive performance analysis.

• The team performance analysis segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The Japan sports analytics market is segmented by application into team performance analysis, video analysis, health assessment, data interpretation analysis, fan engagement digital experience analysis, and others. Among these, the team performance analysis segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is due to the rising demand for data-driven strategies to improve player efficiency, increasing adoption of wearable devices and AI technologies for performance monitoring, and growing investments by professional teams in predictive analytics for injury prevention and tactical planning.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan sports analytics market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Next Base Co., Ltd.
• Sporta Japan Corporation
• Information Services InternationalDentsu Ltd
• Rapsodo Inc.
• Relo Metrics Inc.
• SciSports N.V.
• ClubLogic Inc
• IBM Ltd
• SAP SE
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In March 2024, the Sports Agency recognised Hayashibara as a Sports Yell Company 2024 for promoting employee health through initiatives like live web seminars on exercises and supporting club activities. This aligns with Japan's growing focus on sports analytics, enhancing engagement and performance through data-driven health and wellness strategies.
• In August 2023, an NPB team adopts the Trajekt Arc pitching robot for batting practice, leveraging advanced technology to replicate any pitcher’s throws, following its widespread use in Major League Baseball (MLB).

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the Japan Sports Analytics Market based on the below-mentioned segments:

Japan Sports Analytics Market, By Sport  

• Football
• Cricket
• Baseball
• Rugby
• Others

Japan Sports Analytics Market, By Type  

• On-Field
• Off-Field

Japan Sports Analytics Market, By Application

• Team Performance Analysis
• Video Analysis
• Health Assessment
• Data Interpretation Analysis
• Fan Engagement Digital Experience Analysis
• Others