Japan Sun Care Products Market

Japan Sun Care Products Market Insights Forecasts to 2035

• The Japan Sun Care Products Market Size Was Estimated at USD 840.5 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 6.28% from 2025 to 2035
• The Japan Sun Care Products Market Size is Expected to Reach USD 1642.9 Million by 2035

According to a Research Report Published By Decision Advisior & Consulting, the Japan sun care products market size is anticipated to reach USD 1642.9 million by 2035, growing at a CAGR of 6.28% from 2025 to 2035. The sun care products market in Japan is driven by rising skin health awareness, growing worries about UV exposure, a strong beauty and skincare culture, the aging population's need for anti-aging protection, product innovation, and widespread availability through retail and online channels.

Market Overview

The market for Japan sun care products is the whole industry that makes, distributes, and sells the products, which are meant to safeguard the skin from the dangerous ultraviolet (UV) radiation, such as sunscreens, after sun lotions, sun protection creams, sprays, and gels, and also Japan's multifunctional skincare products. The sun care products market in Japan consists of items like sunscreens, UV creams, sprays, gels, and multifunctional SPF skincare products. One of the main reasons for this increase is that people are more aware of skin health, and they are starting to protect their skin from UV rays every day. The demand for light, non-greasy formulations and the introduction of new products, such as humidity-responsive and sensitive skin-friendly sunscreens.

Japan's UV protection and public health guidelines, the UV Environment Health Manual by the Ministry of the Environment, for example, promote the use of sunscreen, alongside hats and umbrellas, as a means of protection against UV health risks. More than 46.7% of individuals apply some sort of UV protection, with the use of sunscreen being the most common method, thus creating a strong market demand.

There have been major advances in sunscreen technology that include high SPF formulations and aesthetic textures. The hybrid skincare products, eco-friendly UV filters, and digital marketing are the areas where future growth can be expected. Recent launches feature new Biore UV products that offer high protection and comfort.

Report Coverage

This research report categorizes the market for the Japan sun care products market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan sun care products market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan sun care products market.

Driving Factors

The sun care products market in Japan is driven by high skin health awareness and UV protection habits, along with the support of the country's beauty-focused culture. People’s rising worries about skin aging, pigmentation, and skin cancer have made it very common among people of all ages to use sunscreen. Urban living, high participation in outdoor activities, and more ultraviolet (UV) radiation have also made the demand for sunscreen higher than ever. Moreover, the introduction of extremely light, non-greasy, high-SPF formulations, multifunctional skincare products, and wide accessibility through various channels such as drugstores, convenience stores, and online shopping have all played a major role in the market's growth.

Restraining Factors

The sun care products market in Japan is mostly constrained by the high prices of premium sunscreens, the consumers' chemical sensitivity and worries about skin irritation, the very strict cosmetic regulations, as well as the growing preference for physical sun protection methods like umbrellas, hats, and clothing.

Market Segmentation

The Japan sun care products market share is classified into product type and distribution channel.

• The sun protection products segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Japan sun care products market is segmented by product type into sun protection products, after-sun products, and self-tanning products. Among these, the sun protection products segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Due to daily sunscreen use, anti-aging concerns, cultural focus on fair skin, significant urban UV exposure, and the widespread availability of sophisticated, lightweight SPF formulas, sun protection products dominate the Japanese sun care market.

• The pharmacies and drug stores segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Japan sun care products market is segmented by distribution channel into supermarkets and hypermarkets, specialty retailers, pharmacies and drug stores, online stores, and others. Among these, the pharmacies and drug stores segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is because sun care products are widely available, consumers have a high level of trust in pharmacist advice, they are conveniently located, their prices are competitive, and they are frequently purchased as part of regular skincare regimens.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan sun care products market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Shiseido Company, Limited
• Kao Corporation
• Rohto Pharmaceutical Co., Ltd.
• Kosé Corporation
• Kanebo Cosmetics Inc.
• ORBIS Inc.
• Curel
• POLA Orbis Group
• DHC Corporation
• Sunplay
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments:

• In March 2025, Nu Skin Japan released Sunlight Solar Screen Mineral Face Sunscreen, a sunblock that is completely free of UV absorbers and is therefore child- and eco-friendly at the same time, with an SPF of 50/PA ++++.
• In February 2025, Kao's Bioré brand introduced the UV Aqua Rich Watery Hold Cream, the first non-chemical (UV absorber-free) sunscreen in the Aqua Rich series, across Japan.
• In May 2024, Shiseido's ANESSA brand was responsible for the launch of the ANESSA Sunshine Project initiative that aimed at children's outdoor well-being and UV education, and was thus able to promote awareness of the brand's wider activities in the area of UV.

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035 Decision Advisior has segmented the Japan sun care products market based on the below-mentioned segments

Japan Sun Care Products Market, By Product Type

• Sun Protection Products
• After-Sun Products
• Self-Tanning Products

Japan Sun Care Products Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Retailers
• Pharmacies and Drug Stores
• Online Stores
• Others

FAQ’s

Q: What is the Japan sun care products market size?

A: Japan sun care products market size is expected to grow from USD 840.5 million in 2024 to USD 1642.9 million by 2035, growing at a CAGR of 6.28% during the forecast period 2025-2035. 

Q: What are the key growth drivers of the market?

A: Market growth is driven by high skin health awareness and UV protection habits, along with the support of the country's beauty-focused culture. Consumer’s rising worries about skin aging, pigmentation, and skin cancer have made it very common among people of all ages to use sunscreen. Urban living, high participation in outdoor activities, and more ultraviolet (UV) radiation have also made the demand for sunscreen higher than ever. Moreover, the introduction of extremely light, non-greasy, high-SPF formulations, multifunctional skincare products, and wide accessibility through various channels such as drugstores, convenience stores, and online shopping have all played a major role in the market's growth.

Q: What factors restrain the Japan sun care products market?

A: Constraints include the high prices of premium sunscreens, the consumers' chemical sensitivity and worries about skin irritation, the very strict cosmetic regulations, as well as the growing preference for physical sun protection methods like umbrellas, hats, and clothing.

Q: How is the market segmented by product type?

A: The market is segmented into sun protection products, after-sun products, and self-tanning products.

Q: Who are the key players in the Japan sun care products market?

A: Key companies include Shiseido Company, Limited, Kao Corporation, Rohto Pharmaceutical Co., Ltd., Kosé Corporation, Kanebo Cosmetics Inc., ORBIS Inc., Curel, POLA Orbis Group, DHC Corporation, Sunplay, and Others.

Q: Who are the target audiences for this market report?

A: The report targets market players, investors, end-users, government authorities, consulting and research firms, venture capitalists, and value-added resellers (VARs).