Japan Wellness Tourism Market

Japan Wellness Tourism Market Insights Forecasts to 2035

• Japan Wellness Tourism Market Size 2024: USD 45.7 Bn
• Japan Wellness Tourism Market Size 2035:  USD 136.3 Bn
• Japan Wellness Tourism Market CAGR 2024: 10.44%
• Japan Wellness Tourism Market Segments: Product Type and Service

Wellness tourism is a category of travel where the main reason for people to go places is to enhance their well being in the areas of physical, mental and spiritual through various activities. Wellness tourism in Japan is a means of stress relief, relaxation, and mental refreshment utilizing hot springs, meditation, and nature-based experiences. Along with this, it is involved in preventive healthcare, physical recovery, and lifestyle changes by means of conventional treatments, good nutrition, and exercising.

The 2025 International Wellness Tourism Expo (iWT) was a Japanese project and an enormous industry event that would unite the entire wellness tourism sector. The expo indicates the increasing business interest and partnership in the sector.

In April 2025, Japan's Ministry of Economy, Trade and Industry (METI) introduced the unlock a new wellness era with PHR initiative at expo 2025 Osaka, thus promoting the adoption of personal health records (PHR) for the purpose of connecting preventive health monitoring with travel and wellness activities. Consequently, this move seeks to make Japan the most attractive destination for health-oriented travel and long-term wellness participation for tourists coming from near and far. The Ministry of Health, Labour and Welfare and the Japan Tourism Agency are taking a collaborative approach by launching a pilot project that combines medical, wellness, and tourism services in order to attract foreigners and increase their spending on healthcare through a high quality healthcare experience.

Japan wellness tourism market collaborates with medical, wellness, and especially healthy ageing tourism and preventive care programs, providing continuity even in the long run, giving rise to demand for Nature-based, Digital Health enabled, and Personalized Wellness Experiences from international tourists, which will further enlarge the market.

Market Dynamics of the Japan Wellness Tourism Market:

The Japan wellness tourism market is driven by the nation’s elderly demographic, an increasing emphasis on preventive healthcare and a growing interest in stress reduction and mental wellness. Moreover, international allure for onset hot springs, traditional Japanese therapies, forest bathing, and meditation practices underpins the market expansion. Furthermore, the government is actively supporting the integration of health and tourism, improving hospital facilities, and the rise of inbound tourists after the pandemic, which all lead to the surging demand for holistic, nature-based, and medical wellness travel experiences.

The Japan wellness tourism market is restrained by the high service fees, the language and culture as barriers for foreign tourists, and the lack of skilled wellness professionals in rural areas. Moreover, the strictness of healthcare regulations, the fluctuation of demand according to the seasons, and the inadequate infrastructure in isolated places can further limit the growth and accessibility of the market.

The future of Japan wellness tourism market is a fusion of medicine and wellness, and the establishment of long-term preventive health programs not only for the elderly but also for international travellers will be one of the major points that will attract Japan wellness tourism market.

Market Segmentation

The Japan Wellness Tourism Market share is classified into type and service.

By Product Type:

The Japan wellness tourism market is divided by product type into domestic and international. Among these, the domestic segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The domestic sector has a major role as the Japanese are frequent users of onsen, wellness retreats, and preventive health services, and are well-entrenched.

By Service:

The Japan wellness tourism market is divided by service into in-country transport, lodging, food & beverages, wellness activities, shopping and others. Among these, the wellness activities segment accounted for the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The wellness activities category is the strongest because, mainly, tourists go to Japan for onsen therapy, traditional healing methods, relaxation programs and preventive health experiences. All these wellness activities are the very basis of wellness tourism expenditures.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the Japan wellness tourism market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

Top Key Companies in Japan Wellness Tourism Market:

• JTB Corporation
• HMI Hotel Group
• ReLabo Medical Spa & Stay
• Solaniwa Onsen
• Kamenoi Hotels
• Wellness Tour Japan
• SO.WA Consultancy
• Shima Tamura
• well f.m.
• Others

Recent Developments in Japan Wellness Tourism Market:

In October 2025. The support of the Government of Japan, via the Japan-ASEAN Integration Fund (JAIF), has not only held regional consultations but also led to the establishment of policies for health and wellness tourism across the ASEAN countries, resulting in collaboration and a very strong ecosystem for the wellness tourism sector that is based on the cooperation of public and private actors.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the Japan wellness tourism market based on the below mentioned segments:

Japan Wellness Tourism Market, By Type

• Domestic
• International

Japan Wellness Tourism Market, By Service

• In-Country Transport
• Lodging
• Food & Beverages
• Wellness Activities,
• Shopping
• And Others

FAQ

Q: What is the Japan wellness tourism market size?

A: Japan Wellness Tourism Market is expected to grow from USD 45.7 billion in 2024 to USD 136.3 billion by 2035, growing at a CAGR of 10.44% during the forecast period 2025-2035.

Q: What are the key growth drivers of the market?

A: Market growth is driven by the nation’s elderly demographic, an increasing emphasis on preventive healthcare and a growing interest in stress reduction and mental wellness. Moreover, international allure for onsen hot springs, traditional Japanese therapies, forest bathing, and meditation practices underpins the market expansion.

Q: What factors restrain the Japan wellness tourism market?

A: Constraints include the high service fees, the language and culture as barriers for foreign tourists, and the lack of skilled wellness professionals in rural areas.

Q: How is the market segmented by type?

A: The market is segmented into domestic, international.

Q: Who are the key players in the Japan wellness tourism market?

A: Key companies include JTB Corporation, HMI Hotel Group, ReLabo Medical Spa & Stay, Solaniwa Onsen, Kamenoi Hotels, Wellness Tour Japan, SO.WA Consultancy, Shima Tamura, well f.m, and Others

Q: Who are the target audiences for this market report?

A: The report targets market players, investors, end-users, government authorities, consulting and research firms, venture capitalists, and value-added resellers (VARs).