Global Mobile Grooming Services Market

Mobile Grooming Services Market Summary, Size & Emerging Trends

• According to Spherical Insights, The Global Mobile Grooming Services Market Size is expected to Grow from USD 4.8 Billion in 2024 to USD 8.1 Billion by 2035, at a CAGR of 5.0% during the forecast period 2025-2035.
• The mobile grooming services market is driven by increasing demand for convenient grooming services, rising pet ownership, and growing consumer preference for at-home and on-demand grooming solutions.

Key Market Insights

• Asia Pacific is expected to account for the largest share in the mobile grooming services market during the forecast period.
• In terms of service type, the pet grooming segment accounted for the largest revenue share of the global mobile grooming services market during the forecast period.
• In terms of service delivery mode, the on-demand segment is projected to hold the highest market share in the global mobile grooming services market during the forecast period.

Global Market Forecast and Revenue Outlook

• 2024 Market Size: USD 4.8 Billion
• 2035 Projected Market Size: USD 8.1 Billion
• CAGR (2025-2035): 5.0%
• Asia Pacific: Largest market in 2024
• North America: Fastest growing market

Mobile Grooming Services Market

The mobile grooming services market focuses on providing grooming solutions for pets and humans through mobile units that offer convenience and flexibility. These services cater to busy consumers seeking at-home grooming, reducing the need to visit salons or pet care centers. Growing pet adoption and increasing awareness of pet health and hygiene boost the demand for mobile pet grooming. Similarly, the rising trend of personalized and on-demand grooming for humans drives market growth. Technology integration with booking apps, GPS tracking, and cashless payments enhances user experience. The market also benefits from the rise of eco-friendly products and services, appealing to environmentally conscious customers.

Mobile Grooming Services Market Trends

• Increasing consumer preference for at-home and on-demand grooming services for pets and humans.
• Rising pet ownership worldwide, boosting demand for mobile pet grooming.
• Integration of technology such as mobile apps, GPS, and online payment systems improving service accessibility.
• Growing popularity of eco-friendly grooming products and services within mobile grooming offerings.

Mobile Grooming Services Market Dynamics

Driving Factors: Convenience and rising pet ownership

The mobile grooming services market is primarily driven by the increasing consumer demand for convenient, time-saving grooming solutions. In today’s fast-paced lifestyle, pet owners often struggle to find the time to visit traditional grooming salons. Mobile grooming services provide a flexible, on-demand alternative that comes directly to the customer’s doorstep, eliminating the hassle of transportation and waiting times. This convenience appeals especially to busy urban dwellers who value efficiency and personalized service. Simultaneously, rising pet ownership worldwide, particularly in metropolitan areas, is significantly boosting the demand for mobile grooming services. As more households adopt pets, the need for regular grooming to maintain pet hygiene and health increases correspondingly. Urban pet owners often face challenges such as limited access to grooming centers or lack of transportation options, making mobile grooming an ideal solution.

Restrain Factors: High operational costs and regulatory challenges

The mobile grooming services market faces challenges such as high operational expenses related to vehicle maintenance, fuel, and skilled labor. Regulatory requirements and licensing for mobile service providers can vary significantly across regions, complicating market entry and expansion. Limited customer trust in mobile grooming compared to traditional salons and concerns about service quality also restrain growth.

Opportunity: Expansion in emerging markets and technology adoption

Emerging markets are becoming key growth areas for the mobile grooming services market due to several socio-economic factors. Rapid urbanization in countries across Asia, Latin America, and Africa is increasing the concentration of pet owners in cities, where busy lifestyles create demand for convenient, on-the-go grooming solutions. Alongside urban growth, rising disposable incomes enable more consumers to spend on premium pet care and grooming services, driving market expansion in these regions. Technological advancements are also creating new avenues for growth and efficiency in mobile grooming services. AI-powered scheduling systems help service providers optimize appointment bookings by predicting demand patterns and reducing cancellations. Route optimization technology enables grooming vans to plan the most efficient travel paths, reducing fuel costs and maximizing the number of daily appointments. These tech-driven improvements enhance customer experience and operational profitability.

Challenges: Service consistency and competition

Ensuring consistent quality of mobile grooming services across different regions and operators remains a challenge. Intense competition from traditional grooming salons and other mobile providers requires differentiation through superior service and customer experience. Workforce training and retention are critical to maintain service standards and meet growing demand. Addressing customer concerns about hygiene and safety protocols is essential for sustained growth.

Global Mobile Grooming Services Market Ecosystem Analysis

The global mobile grooming services market ecosystem includes service providers, technology platforms, vehicle manufacturers, pet product companies, regulatory bodies, and end consumers. Collaboration among app developers, grooming professionals, and marketing agencies drives market innovation. Regulatory agencies enforce licensing and safety standards. Partnerships with pet care brands and online platforms enhance service offerings and customer reach. This ecosystem supports efficient service delivery and market expansion worldwide.

Global Mobile Grooming Services Market, By Service Type

The pet grooming segment holds the largest revenue share in the global mobile grooming services market, capturing approximately 60% of the total market during the forecast period. Mobile pet grooming is popular because it brings the service directly to the pet owner’s home, which is convenient for busy people and less stressful for the pets. More pet owners are willing to spend on grooming to keep their pets healthy and looking good, which helps this segment grow faster than others. Because of these factors, pet grooming is expected to continue leading the market in revenue for the foreseeable future.

The human grooming segment accounts for around 40% of the mobile grooming services market. This includes mobile haircuts, styling, shaving, and other personal care services delivered at home or on the go. The convenience of having grooming professionals come directly to one’s location appeals especially to busy individuals, seniors, or those with limited mobility. Although it makes up less than half of the market, the human grooming segment still plays a crucial role in the mobile grooming industry and contributes substantially to its overall growth.

Global Mobile Grooming Services Market, By Service Delivery Mode

The on-demand segment dominates the mobile grooming services market with approximately 65% share. The popularity of on-demand services is driven by consumers’ desire for flexibility, immediate access, and personalized experiences. This trend reflects broader shifts in consumer behavior toward instant gratification and convenience, making the on-demand segment the largest and fastest-growing part of the mobile grooming market.

The scheduled segment holds about 35% of the mobile grooming services market. These scheduled services appeal to people who like to organize their grooming routine ahead of time or require regular, recurring appointments. Although smaller than the on-demand segment, the scheduled segment remains an important part of the market, serving customers who value consistency and planned service over immediate access.

Asia Pacific is anticipated to hold the largest market share of the mobile grooming services market during the forecast period, accounting for approximately 38% of the global market. Factors contributing to this growth include the rising pet ownership, increasing urbanization, growing disposable incomes, and greater awareness of personal and pet grooming services. Additionally, the expanding adoption of technology and on-demand service platforms in Asia Pacific is helping to drive the popularity of mobile grooming services.

North America is projected to grow at the fastest CAGR in the mobile grooming services market during the forecast period, capturing around 30% market share by 2025. Factors driving this rapid growth include increasing pet ownership, busy lifestyles that favor convenient mobile services, and widespread adoption of technology enabling on-demand grooming. The strong demand for both pet and human grooming services in North America is helping to boost the market, positioning the region as a key player in the mobile grooming industry’s expansion.

Europe holds a significant market share of approximately 18% in the mobile grooming services market during the forecast period. The demand is driven by factors such as busy urban lifestyles, where many people prefer the convenience of having grooming services come to their homes instead of visiting salons. Additionally, Europeans are increasingly conscious about personal care and pet wellbeing, which encourages the use of professional grooming services. The region also benefits from well-developed infrastructure and widespread use of technology, making it easier for customers to book mobile grooming appointments through apps or online platforms.

WORLDWIDE TOP KEY PLAYERS IN THE MOBILE GROOMING SERVICES MARKET INCLUDE

• • Wag!
  • Barkly Pets
  • The Grooming Company
  • PetSmart Grooming
  • Groomit
  • Aussie Pet Mobile
  • Mobile Pet Grooming Services
  • Shampoodle
  • SpotOn
  • Pampered Pets
  • Others

Product Launches in Mobile Grooming Services Market

• In March 2025, Wag! launched an innovative AI-powered mobile grooming scheduling app designed to significantly improve customer experience. The app uses artificial intelligence to enable real-time booking, allowing pet owners to easily schedule grooming appointments at their convenience. Additionally, it incorporates route optimization technology that plans the most efficient travel paths for grooming vans, reducing wait times and operational costs.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035.Decisions Adviosors has segmented the mobile grooming services market based on the below-mentioned segments: 

Global Mobile Grooming Services Market, By Service Type

• Pet Grooming
• Human Grooming

Global Mobile Grooming Services Market, By Service Delivery Mode

• On-Demand
• Scheduled

Global Mobile Grooming Services Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa