Global Motorcycle Rental Market

Motorcycle Rental Market Summary

The Global Motorcycle Rental Market Size Was Estimated at USD 352.7 Million in 2024 and is Projected to Reach USD 1095.2 Million by 2035, Growing at a CAGR of 10.85% from 2025 to 2035. Rising tourism, the need for more reasonably priced short-term transportation, the popularity of adventure travel, traffic congestion in cities, and the growth of app-based rental platforms that provide easy booking, flexible pricing, and a variety of vehicle options are all contributing factors to the motorcycle rental market's expansion.

Key Regional and Segment-Wise Insights

• In 2024, North America held the largest revenue share of over 33.7% and dominated the market globally.
• In 2024, the commuter motorcycle segment had the highest market share and led the market by product, accounting for 62.4%.
• In 2024, the on-road segment had the biggest market share and led the market by type, accounting for 61.3%.

Global Market Forecast and Revenue Outlook

• 2024 Market Size: USD 352.7 Million
• 2035 Projected Market Size: USD 1095.2 Million
• CAGR (2025-2035): 10.85%
• North America: Largest market in 2024

The motorcycle rental market provides motorcycle leasing services to tourists, daily commuters, and adventure enthusiasts through brief or extended periods of motorcycle usage. The market is expanding rapidly because urban populations are increasing, along with higher disposable incomes and rising numbers of international travelers. The motorcycle presents an economical and flexible transportation solution that works well in congested urban areas because it offers easy parking and traffic navigation. The market growth results from both the increasing demand for adventure tourism and the expanding interest in sustainable two-wheeled vehicles. The growing demand for motorcycles stems from the convenience brought by ride-sharing and app-based rental services, which have attracted a broader customer base.

The motorcycle rental market receives substantial influence from recent technological progress. Modern internet platforms, together with mobile applications, enable users to rent vehicles for different durations and provide real-time tracking and simple booking processes, which enhance convenience. GPS and IoT technology work together to optimize both customer experiences and fleet management operations. The rising demand for electric bikes stems from both government initiatives supporting sustainable transportation and growing environmental awareness. Multiple governments support market growth through incentives and subsidies while building EV charging infrastructure, which leads to increased motorcycle rental adoption.

Product Insights

What Factors Enabled the Commuter Motorcycle Segment to Lead the Motorcycle Rental Market by Generating the Largest Revenue Share of 62.4% in 2024?

The commuter motorcycle segment led the motorcycle rental market by generating the largest revenue share of 62.4% in 2024. The domination occurs because metropolitan areas require convenient, affordable, and fuel-efficient transportation options. The daily commuting needs of people make commuter motorcycles their preferred choice since these vehicles perform well in crowded city streets and narrow roads. People find commuter motorcycles more attractive because rental platforms provide easy access, and maintenance costs remain low.  The market expands because students and working people need economical transportation choices. The rise of app-based rental businesses that offer flexible terms for commuter motorcycle rentals represents a major market growth factor. The motorbike rental market center remains the commuter segment because it has wide appeal and practical applications.

The luxury motorcycles segment will experience a significant CAGR throughout the forecast period because consumers are increasingly seeking premium high-performance motorbikes for leisure activities. The luxury motorcycle rental industry experiences growth because affluent tourists, together with millennials, are showing increased interest in high-end rental options. The advanced features, together with elegant designs and enhanced riding comfort, make these motorcycles popular among adventure travellers, special event attendees, and tourism enthusiasts. The number of luxury motorbike rental businesses increases across key markets that experience growth in tourism and adventure sports industries. The digital rental platforms and customized rental experiences enable additional market growth. The luxury motorcycle rental market will experience strong growth because consumers are shifting toward exclusive mobility choices.

Type Insights

How Did the On-Road Segment Achieve the Largest Revenue Share in the Motorcycle Rental Market in 2024?

The on-road segment led the motorbike rental market with a revenue share of 61.3% in 2024. On-road motorbikes maintain their leading position in the market because most people use them for short-distance travel, city commuting, and everyday transportation. People choose on-road motorbikes because they offer excellent fuel efficiency and easy handling, and they work well on paved roads in cities and suburbs. Urban development and traffic congestion have driven up the need for on-road motorbikes since they serve as practical transportation solutions that save time. The growing market availability of on-road motorbikes results from diverse model options that meet different rider preferences and the expanding network of app-based rental platforms. The on-road motorbike rental segment maintains its market leadership while showing continuous growth due to the combination of these market elements.

The motorcycle rental market's off-road segment is anticipated to grow at a significant CAGR due to the rising popularity of adventure travel and outdoor leisure activities. The off-road motorcycles attract thrill-seekers and adventure enthusiasts because they are designed to handle tough terrains like trails, mountains, and deserts. Motorsport events, together with the development of adventure tourism destinations, are driving increased demand for this market segment. Rental businesses now incorporate off-road motorcycles into their tailored packages, which attracts new customers to their services. Modern motorcycle technology developments, including enhanced suspension systems and durability, make off-road bikes increasingly appealing to customers. The off-road motorbike rental industry grows rapidly because of government initiatives that promote tourism development and infrastructure for adventure tourist destinations.

Regional Insights

The North American motorcycle rental market dominated worldwide with the largest revenue share of 33.7% in 2024. The region's leading status stems from its large customer base that prefers adaptable transportation solutions and its established tourism sector and mobile app-based rental platforms. The extensive network of roads alongside popular motorcycling destinations in California and Florida attracts both domestic and international tourists who want to rent motorcycles. The market growth receives support from increasing urban traffic congestion, which creates demand for affordable and efficient city transportation alternatives.  The implementation of GPS tracking alongside online reservation systems has enhanced how users interact with the services. The motorcycle rental industry in North America maintains its leadership through growing adventure travel interest and leisure bicycling activities supported by suitable laws.

Europe Motorcycle Rental Market Trends

The European motorcycle rental market grows significantly because of strong tourism combined with rising urbanization and the increased need for convenient transportation solutions. The beautiful roads, together with advanced infrastructure, make Italy, Spain, France, and Germany top choices for motorcycle rentals. The market grows due to higher disposable incomes, along with increasing demand for fuel-efficient, environmentally friendly two-wheelers. The expanding interest in adventure and leisure travel drives demand for different motorcycle types, including luxury models, off-road models, and commuter models. The introduction of smartphone applications along with digital rental platforms has simplified rental service accessibility and has attracted more customers. Government programs promoting environmentally friendly travel and transportation contribute to the positive prospects of the European motorbike rental business.

Asia Pacific Motorcycle Rental Market Trends

The motorbike rental market in the Asia Pacific is experiencing significant growth because of rapid urbanization and rising disposable incomes, together with expanding tourism activities in China, India, Indonesia, and Thailand. The growing popularity of motorcycle rentals among both workers and tourists stems from their cost-effective and efficient transportation options in densely populated areas. The industry experiences faster growth because of rising short-term mobility requirements and expanding app-based rental platforms. The increasing popularity of adventure tourism and leisure motorcycling drives greater demand for different motorcycle types, which include off-road and commuting models. The market growth receives support from government initiatives, which promote sustainable mobility development and transportation infrastructure modernization.  The Asia Pacific region emerges as a dominant player within the global motorbike rental market.

Key Motorcycle Rental Companies:

The following are the leading companies in the motorcycle rental market. These companies collectively hold the largest market share and dictate industry trends.

• Aloha Motorsports
• Harley-Davidson Inc.
• West Coast Motorcycle Hire
• AutoEurope LLC
• J.C. Bromac Corporation
• SMTOURS d.o.o.
• IMTBIKE TOURS SL
• Rentrip Services Pvt Ltd.
• Edelweiss Bike Travel
• Orange and Black
• Hertz Global Holdings Inc.
• Others

Recent Developments

• In April 2024, Royal Enfield introduced a motorcycle rental service that is accessible online.  The service is currently available to tourists at reasonable costs in 52 touring locations across 25 countries.
• In March 2022, Chalo, an Indian mobility startup, purchased Vogo, a Bengaluru, India-based platform for renting two-wheelers.  The platform is switching all of its fleet to electric vehicles as part of the transaction.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Decision Advisors has segmented the motorcycle rental market based on the below-mentioned segments:  

Global Motorcycle Rental Market, By Product

• Commuter Motorcycles
• Luxury Motorcycles

Global Motorcycle Rental Market, By Type

• Off Road
• On Road

Global Motorcycle Rental Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa