Global Organic Wine Market

Organic Wine Market Summary

The Global Organic Wine Market Size Was Estimated at USD 11.10 Billion in 2024 and is Projected to Reach USD 33.82 Billion by 2035, Growing at a CAGR of 10.66% from 2025 to 2035. The market for organic wines is expanding as a result of growing consumer demand for sustainable and natural products, more health consciousness, environmental concerns, and stronger laws governing synthetic chemicals. These factors are driving demand for wines that are free of artificial additives, pesticides, and herbicides.

Key Regional and Segment-Wise Insights

• In 2024, Europe held the largest revenue share of over 76.2% and dominated the market globally.
• In 2024, the organic red wine segment had the highest market share by type, accounting for 60.5%.
• In 2024, the off-trade segment had the biggest market share by distribution channel, accounting for 60.1%.

Global Market Forecast and Revenue Outlook

• 2024 Market Size: USD 11.10 Billion
• 2035 Projected Market Size: USD 33.82 Billion
• CAGR (2025-2035): 10.66%
• Europe: Largest market in 2024
• North America: Fastest growing market

The organic wine market refers to beverages that stem from wine grapes cultivated through organic farming practices without synthetic fertilizers, pesticides, herbicides, or GMOs. The certification of these wines depends on organizations that verify adherence to organic production methods and farming protocols. The market has expanded at a steady pace because consumers have become more aware of environmental and healthcare matters, while product preferences shift toward natural items without chemicals, and sustainable farming receives growing demand. Health-aware customers, together with millennial buyers, lead this development by requesting clear product labels and manufacturing transparency. Organic wines achieve a premium status, which drives their market expansion as they become available in specialty wine stores, supermarkets, and online platforms.

Technological developments in organic winemaking and viticulture are improving production and quality.  More effective and reliable production is being made possible by innovations like precision agriculture, organic pest management strategies, and enhanced fermentation procedures.  With subsidies, certification schemes, and awareness campaigns in places like Europe, North America, and Australia, government measures are also significantly contributing to the growth of organic farming.  Organic wine's position in the worldwide market has been strengthened by policies that favor eco-friendly labeling and sustainable agriculture, which have further pushed producers and consumers to adopt organic wine.

Type Insights

What Factors Contributed to the Organic Red Wine Segment Holding a 60.5% Share in the Organic Wine Market in 2024?

The organic red wine segment dominated the organic wine market, with the biggest revenue share of 60.5% in 2024.  The main reason for this domination is that consumers strongly favor red wine because of its complex flavor profile, ability to age, and alleged health advantages, like its high antioxidant content.  Customers who are concerned about their health and the environment and are looking for cleaner, more natural solutions are drawn to organic red wines since they are produced without artificial chemicals or additives.  Demand is further fueled by red wine's widespread use in social and culinary contexts as well as its adaptability to a variety of cuisines.  Organic red wine's dominant position in the market is also a result of its increased accessibility through retail and internet channels.

Throughout the projected period, the organic white wine segment is anticipated to grow at a significant CAGR Due to rising consumer desire for crisper, lighter wine options.  Because of its crisp flavor and lower tannin content, white wine is frequently chosen by a wide variety of palates, particularly among younger and novice wine drinkers.  Interest in organic white wines, which are produced without artificial additives or chemicals, is also growing as clean-label beverages and organic lifestyles gain appeal.  Furthermore, organic white wine is becoming more widely available due to enhanced production methods and growing availability in dining establishments, retail establishments, and internet marketplaces.  Growing awareness of sustainability and health benefits continues to support its strong market potential.

Distribution Channel Insights

How Did the Off-Trade Segment Capture the Largest Share of the Organic Wine Market in 2024?

The off-trade segment led the organic wine market with the largest revenue share of 60.1% in 2024. The category includes all supermarkets together with hypermarkets, convenience stores and liquor stores, and internet platforms. Organic wine dominates because it reaches consumers through multiple retail chains, and people want to enjoy drinks at home. Regular buyers prefer off-trade channels because they offer competitive pricing, exclusive deals, and easy access. Sales growth from the e-commerce sector and niche online wine shops has increased because these platforms deliver convenience, together with a wide product selection and detailed product descriptions. The market leadership position of the segment has been strongly supported by expanded shelf prominence and increased organic wine availability in conventional retail outlets.

Throughout the projected period, the on-trade segment of the organic wine market is anticipated to grow at a significant CAGR due to rising demand in cafes, restaurants, bars, and hotels.  More restaurants are adding organic wine selections to their menus in response to changing consumer tastes as knowledge of sustainable and organic products grows.  This trend is especially prevalent in cities and among younger, health-conscious diners who look for clean-label, eco-friendly options.  Furthermore, the expansion of wine tourism and fine dining is raising the profile and attractiveness of organic wines in the on-trade market.  The industry is expected to rise as a result of strategic alliances between vineyards and hospitality establishments that broaden market reach.

Regional Insights

Europe dominated the organic wine market during 2024, with the largest revenue share of 76.2%. The organic wine sector flourishes in this region because of its deep-rooted wine traditions alongside suitable organic vineyard conditions and rising consumer interest in non-chemical sustainable products. Organic wine production in Europe reaches its peak through the support of well-established vineyards and strict organic farming regulations, which benefit French and Italian and Spanish, and German territories. The European Union has accelerated market expansion by providing certification programs and financial support alongside sustainable agriculture initiatives. European consumers who value environmental protection and health awareness have developed a stronger preference for organic wines. The region maintains its leadership position because it hosts major organic wine producers and offers widespread access through both retail outlets and on-trade establishments.

North America Organic Wine Market

The organic wine industry in North America is expected to grow at the fastest CAGR throughout the forecast period because of rising health awareness and growing demand for clean-label beverages and sustainable farming practice consciousness. The United States and Canada show increasing consumer preference for organic wine and other eco-friendly products, which lack synthetic pesticides and additives in their production process. The expansion of organic vineyards proves beneficial for local production, especially in California and Oregon. The distribution reach of organic wines improves through the growth of specialty wine stores, together with organic product sellers and online platforms. Marketing campaigns focusing on organic wine advantages, together with changing consumer lifestyles, drive the rapid growth of North America's organic wine market.

Asia Pacific Organic Wine Market

The Asia Pacific organic wine market will experience substantial expansion during the forecast period because of rising disposable income, together with changing lifestyle patterns and increasing sustainability and health consciousness. High-end organic beverage demand is increasing across China, Japan, Australia, and South Korea. Business expansion receives support from rising middle-class populations and increasing Western food and beverage customs. Wine options that are organic and environmentally friendly are receiving rising interest from consumers because of social media trends and international wine culture and travel influences. Consumers can now access organic wines through enhanced distribution systems and expanded retail and online availability. The organic wine production within local regions shows consistent growth, particularly across Australia and New Zealand.

Key Organic Wine Companies:

The following are the leading companies in the organic wine market. These companies collectively hold the largest market share and dictate industry trends.

• Bronco Wine Company
• Frey Vineyards
• Boisset Collection - JCB (Jean-Charles Boisset)
• Kendall-Jackson Winery
• Grgich Hills Estate
• Avondale
• Emiliana Organic Vineyards
• King Estate Winery
• Societa Agricola QuerciabellaSpA
• The Organic Wine Company
• Others

Recent Developments

• In February 2025, A new Grenache Blanc "Orange Wine" produced from organic grapes was introduced by Kind of Wild Wines.  Grenache Blanc grapes are fermented with their skins to produce this brand's first orange wine, which has a distinctive color and flavor profile.  In keeping with Kind of Wild's dedication to sustainability and natural winemaking, the wine is certified organic, vegan, and produced with little interference.
• In January 2024, Melea Organic Orange, the company's first orange wine, was produced in La Mancha, Spain, from organic and Demeter biodynamic-certified Verdejo grapes. The wine's amber color comes from 5-7 days of skin contact during fermentation in clay amphorae and French oak vats, and it is aged on lees for 2-5 months. It has a dry, fresh palate with notes of sourdough bread and orange blossom, as well as complex aromas of vanilla pastries and herbs.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Decision Advisors has segmented the organic wine market based on the below-mentioned segments:  

Global Organic Wine Market, By Type

• Organic Red Wine
• Organic White Wine

Global Organic Wine Market, By Distribution Channel

• On-Trade
• Off-Trade

Global Organic Wine Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa